Craig Lafay Email & Phone Number

Philadelphia, Pa, Us

New Jersey, United States

New Jersey, United States

Northeast

Nyc And Nj

Greater Philadelphia Area

Led a team of 9 Key Account Managers (Hospital) with a focus in Liver Transplant Centers and leading hospitals across 12 states spanning from Maine to Virginia. Responsible for the promotion of XIFAXAN in the rare disease, Hepatic Encephalopathy (HE), as well as RELISTOR injection for Opioid Induced Constipation (OIC).

Greater Philadelphia Area

Hired to lead the turnaround commercialization effort for CANCERPLEX, a comprehensive 400 plus solid tumor gene panel used by medical oncologists and pathologists to characterize mutations, and subsequently help identify appropriate targeted therapy. Responsible for building and leading a team of experienced, driven oncology representatives to promote CANCERPLEX into community practices, large institutions and cancer centers. Established KEW’s Sales Training Department as well as led the development of a Strategic Account Team to bring our technology (Powered by KEW) into major institutions across the country.

Parsippany, New Jersey

Responsible for building out both the GI and Endocrinology sales forces to support the commercial needs of the organization. Recruited, led and motivated the Strategic Accounts Team, District Sales Managers and Diagnostic Account Executives. Worked with all members of the commercial leadership team to successfully launch both sales forces selling PancraGEN and ThyGenX, molecular diagnostic testing, which assist physicians with the diagnosis of Pancreatic and Thyroid cancer in order to reduce unnecessary surgeries.

Greater Philadelphia Area

Led a group of Specialty District Sales Managers and Sales Representatives promoting a complex portfolio of Therapeutics (Entocort and Lotronex) as well diagnostic tests used primarily in Gastroenterology. Responsible for meeting sales objectives at the territory, district and region level across all brands. Involved in the development and roll-out of critically important customer targeting, sales goal, incentive compensation and other field sales direction. Oversaw the tactical implementation of marketing and sales strategies by our District Managers and Sales Representatives for our physician/laboratory customers. All while advancing the personalized medicine philosophy that was been central to the company's success.

Greater New York City Area

Led, motivated, and developed a sales organization with over 230 employees including Physician and Hospital/LTC based sales forces, Managed Markets/Managed Care, Field Sales Training and Commercial Operations all focused on Pain Management, Oncology, Physical Medicine and Psychiatry Markets.

Greater New York City Area

Developed and implemented a best in class training department, selling model and professional development/management development strategy. Responsible for the creation and analysis of all internal and field based sales reporting as well as all aspects of field sales training including new hire training development, tenured representative curriculum development and field management training and development.

Greater Philadelphia Area

Led a team of ten Specialty Territory Representatives spanning five states focusing on Pain Management, Oncology, Physical Medicine and Psychiatry. Consistently increased KADIAN sales in both TRx volume (grew an average of 11.5% per quarter) and sales dollars (grew an average of 12.5% per quarter).

Greater Philadelphia Area

Mentored, coached and developed Territory Sales Managers responsible for the promotion of products to Primary Care, Internal Medicine, Cardiology, Dermatology, Neurology, Gastroenterology and Rheumatology Physicians. Ranked 3rd nationally in first year and won the “Cup of Excellence”, ranked 1st out of 20 regions in second year.

Greater Pittsburgh Area

Promoted to build the Sales Operations & Planning capabilities for the company. Developed and implemented the first CRM for the office and hospital sales teams. Designed multiple incentive compensation plans, field sales reports, business development analytics, and managed all sales force size and structure plans.

Buffalo/Niagara, New York Area

Responsible for the promotion of Mylan Bertek’s branded products in the Greater Buffalo and surrounding areas. Awarded Rookie of the Year and Presidents Club in first two years prior to promotion.