TRADESHOW AND EVENT MANAGERBrought on board to introduce the “WOW” factor for customers and buyers through tradeshow event marketing and execution. Manage event marketing and tradeshow budget; supervise two direct reports. Negotiate contracts, coordinate activities with artists and vendors, manage products and samples, create schedules and travel arrangements, and contribute to all logistical aspects of trade shows, including on-site management. Develop social media platforms; build consumer database. Coordinate with senior management on event strategies.Challenges: Developing event marketing campaign for a nationally distributed brand that could be replicated to a sister brand without incurring extensive additional costs.OVERALL ACHIEVEMENTS: Achieved results and grew sales by creating unique brand elements and modifying existing structures. Grew existing single-event sponsorship to a national program, optimizing ROI funds on televised airings. Trained employees on effective communications techniques covering broad range of scenarios. Negotiated and problem-solved with sponsorship sanctioning bodies (e.g. Country Music Association).KEY TRADESHOWS AND EVENTS:Waggin’ Train Global Pet Tradeshow Created brand awareness and positioning on a limited support budget. Designed and rolled out award-winning booth at business and consumer shows. Set brand apart from competition for future acquisition objectives. Chuckwagon Mobile Marketing Created Icon vehicleand overhauled event marketing program. Developed program that delivered 100 million+ consumer impressions coast-to-coast. Waggin’ Train Dog Treats – Championship Bull Riding Program Generated B2B requests for sponsored Bull Riders to appear at corporate offices. Achieved #1 ranking in Joyce Julius exposure despite brand as “secondary sponsor.” Maintained continued loyalty to brand by fans of CBR even after end of sponsorship.

Managed the annual execution of trade shows covering and mobile marketing events. This included office duties of completing show contracts and paperwork while managing budgets, staffing, graphic needs, warehouse duties as well as display purchasing and refurbishing. On site show duties focused on the installation and dismantle of booths. This ranged from educating sales team members on setting booths over the phone for smaller venues to the actual travel and management of a team of individuals to set up booths and mobile marketing displays.