Craig Ley Email & Phone Number

Austin, Texas Metropolitan Area

❑ Realizing the need for niche untapped markets, helped build this innovative model which caters to affluent customers, namely actors, athletes, musicians, and other public personalities. ❑ Expanded our sales an average of 20% per year for the first 4 years. ❑ Rapidly learned a new industry – gaining a foothold despite extensive competition. ❑ Helped build our clientele base. ➥ Enjoyed the creative process of building and implementing successful Sales and Marketing standards.

West Hollywood, California, United States

❑ Rapidly expanded our brand into 11 states.❑ Hired, trained, and mentored a cross-functional team of 15.❑ Learned how to be a successful ‘disrupter’ within established markets. ❑ Among accolades, earned an average of 116% to quota from 2014 to 2016. ➥ Enjoyed the creative process of building initial Sales and Marketing concepts – launching our brand, gaining market recognition, and learning a new industry.

West Hollywood, California, United States

❑ Overcame the challenges inherent to start-up operations – building a brand, designing initial operational standards, hiring staff, learning from mistakes, and really listening to wise council. ❑ My team grew this concept to 8 units – at our height we had $35M in annual sales and staff of 350. ❑ Involved in all aspects of research, planning, creating the vision ~ and bringing that vision to fruition. ❑ Sold the brand to Robert Earl – the founder of Planet Hollywood and Buca Di Beppo. ❑ Realized my personal brand as a builder and improver. ➥ Learned to carefully listen to the customer in order to gain their brand loyalty. Great lessons learned: to trust your instincts and never stop learning.

Los Angeles Metropolitan Area

Having always been interested in the hospitality industry – I moved to California and began an interesting new career, best summarized by a colleague: “Craig is a rarity – this guy went from dishwasher to bartender to owning 12 successful businesses in 4 states.” ❑ Honored to work at some of the most prestigious restaurants and nightclubs in Los Angeles – these included Saddle Ranch, Dolce Enoteca, Geisha House and Lex Deux. ❑ Deeply enhanced by ability to find and nurture and encourage elite cross-functional teams. ❑ Gained invaluable insight to why certain competitors succeeded or failed. ➥ Enjoyed the comradery of a loyal clientele following; several of these individuals are highly successful business people who mentor and encourage me; I in turn mentor and encourage my teams, realizing the ultimate competitive advantage is a team of talented and motivated people – the customer senses and appreciates that.

Denver, Colorado, United States

❑ Though new to this role, achieved 126% to quota in 1st year. ❑ Promoted Premium Seating and Luxury Suites for individuals and groups. ❑ Involved in both Sales and Marketing activities. ❑ Among accolades, frequently ranked #1 salesperson and consistently surpassed 100% to quota. ➥ Learned professional sales – to ask the right questions, gain customer trust, build long-term relationships, and be an effective ambassador of our corporate brand.