Craig Lindsey Email & Phone Number

Dallas, Texas, Us

Manage the development and implementation of B2B marketing plans that support growth in key channels and industries through the Interstate All Battery Center division of Interstate Batteries. Providing comprehensive marketing leadership and support for the franchise network of nearly 200 retail locations with the right mix of marketing programs, tools and collateral to reach key customers and prospects. • Partner with retail store operations, product management, merchandising and sales teams to support key business building programs, generating a 20% increase in sales for the medical and IT industry markets.• Successfully manage all event marketing activities for multiple industry trade shows, professional conferences and local community events.• Effectively manage multiple 3rd party design and media agencies to develop and execute web-based lead generation campaigns, store POP creation, content marketing strategy and online campaign execution.

Fort Worth, Texas, Us

Directed all business-to-business marketing initiatives, including marketing communications, industry and client events, point of sale development, company websites, social media channels, advertising, and digital media, for seven business units with annual revenue exceeding U.S. $850 million annually. Oversaw strategy, design, and execution of product launches, brand marketing, email campaigns, events, and sales support initiatives.• Delivered 25% increase in revenue growth of corporate brand through development and execution of successful B2B marketing campaigns, events, and promotions for Fortune 500 companies, OEMs, and major consumer retailers.• Successfully managed best-in-class internal marketing team for design and execution of creative and promotional strategy and managed external vendors for print, promotional products, web development, SEO, and photography/video projects.• Ensured improvement of company image through strategic social media and reputation management initiatives.• Instituted incentive compensation awards, training programs, product guides, and web resource tools for sales force, galvanizing excitement around new and existing products.

Fort Worth, Texas, Us

Cleveland, Ohio, Us

Successfully managed dynamic industry and customer events, consistently increasing brand presence and exposure and producing events at or under budget. Directed all event marketing activities and budget of U.S. $3 million annually. Responsible for strategy, design, and execution of large-scale experiential marketing programs targeted to consumer, owner, employee, and media audiences in the luxury market. Programs included trade shows, industry conferences, and professional sporting and lifestyle events. • Delivered 20% budget savings by successfully negotiating and securing event sponsorships throughout the U.S. and ranging from non-profit organizations to Fortune 500 companies.• Generated 15% increase in annual revenue growth of Flexjet brand through successful lead-generating activities at events, targeted promotional offerings, and post-event marketing programs.• Successfully managed extensive number of personnel, including agency account teams, functional groups, suppliers, and sponsors, to produce successful marketing programs.

Southlake, Texas, Us

Directed all business-to-business marketing communications activities for 25 airline product groups that exceeded U.S. $65 million in annual revenue. Created and managed production of dynamic promotional materials, using a wide variety of media, including web-based, video, and print, to enhance client sales efforts. Supervised in-house and external agency creative staff in developing logos, product demos, promotional, and event design.• Seamlessly orchestrated multiple corporate and industry events with budgets of up to $350K for up to 500 attendees – Received company-wide “Champions” award for outstanding event marketing initiatives.• Involved in creating premier corporate customer relationship/event management program significantly improving customer and sales communications and organization as well as enhancing customer event experience.• Drove 45% increase in traffic by leading improvements to design and operation of corporate intranet.

Southlake, Texas, Us

Successfully managed dynamic industry and customer events, consistently increasing booth presence and post-event follow-up and producing events at or under budget. Analyzed market, competitive and sales data using CRM tools to define, develop and evolve strategic marketing plans. Managed product investment and budget for more than 40 products that exceed $100 million in annual revenue.• Developed and managed premier marketing communications program including online publications, sales tools and resources, promotional videos and Web-based seminars; improving product awareness and increasing sales opportunities.• Designed and managed Sabre Airline Solutions’ product certification program and Web site, achieving 100% compliance from sales and account management organization.• Involved in creating premier corporate customer relationship/event management program, significantly improving customer and sales communications, organization and enhancing customer event experience.

Southlake, Texas, Us

Developed and managed company-wide product catalog, an online sales tool that includes product information, pricing and custom reporting features. Involved in design and implementation of corporate customer support Web site, which includes issue tracking, software updates, product release information and interactive community forums for over 4,000 customers. • Guided internal CRM marketing strategy to better utilize Web technology, refine manual business processes and increase customer loyalty, resulting in higher company revenues.• Managed the implementation, promotion and training of event management tool for user conferences, tradeshows and internal events.

Basking Ridge, Nj, Us