Craig Mace Email & Phone Number

Kitchener, Ontario, Canada

Twas Now Brewing is a hyper-local pico-brewery, specializing in beers of character and note that pull inspiration from local lore and tradition, steeped in the region’s proud past and honoring its metamorphosis into a globally renowned educational mecca and the western terminus of the “Toronto-Waterloo” corridor. My role encompasses strategic oversight, branding, and growth initiatives, ensuring alignment with the brewery’s vision to connect history and innovation.

Guelph, Ontario, Canada

I provide Marketing and Design consulting services for a variety of products and industries, specializing in branding, communications, and digital marketing strategies. By developing go-to-market strategies and managing events, social media campaigns, and digital marketing services, I successfully drive brand awareness and engagement for high-growth businesses.

Cambridge, Ontario, Canada

Responsible for leading the marketing team, overseeing the development and implementation of various inbound and outbound communications strategies to cultivate strong customer relationships and promote SunGrid’s brand awareness and positioning as a premiere energy storage solution partner in commercial, industrial, and utility markets.· Strategic Impact: Designed and executed GTM strategies, increasing lead acquisition by 50% and improving lead qualification rates by 65%.·… Show more Responsible for leading the marketing team, overseeing the development and implementation of various inbound and outbound communications strategies to cultivate strong customer relationships and promote SunGrid’s brand awareness and positioning as a premiere energy storage solution partner in commercial, industrial, and utility markets.· Strategic Impact: Designed and executed GTM strategies, increasing lead acquisition by 50% and improving lead qualification rates by 65%.· Content Leadership: Delivered engaging campaigns, increasing paid ad engagement by 40% and LinkedIn audience growth by 33%.· Team & Budget Management: Fostered collaboration across subsidiaries while optimizing resource allocation and meeting KPIs.· Performance Optimization: Monitored and reported campaign results, providing actionable insights for executive leadership. Show less

• Developed regional marketing plans to increase brand awareness and customer acquisition.• Managed marketing budget to ensure ROI and coordinated work allocation among service providers.• Collaborated with corporate marketing, intelligence, operations, and sales teams to promote brand credibility.

Supervised and lead the team in charge of internal and external communications development, brand collateral, and marketing strategies. Also served as liaison with 3rd party partners and media to help the brand gain exposure in local markets.

Oakville

Managed the digital marketing operations team for Spark Power's technical and renewable energy services.Areas of focus include:• Planning, creating and overseeing the long-term digital marketing strategy• Developing multi-channel marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Measuring, monitoring and reporting on the performance and of all digital marketing initiatives and KPIs• Identifying current trends, providing insights… Show more Managed the digital marketing operations team for Spark Power's technical and renewable energy services.Areas of focus include:• Planning, creating and overseeing the long-term digital marketing strategy• Developing multi-channel marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Measuring, monitoring and reporting on the performance and of all digital marketing initiatives and KPIs• Identifying current trends, providing insights, and sharing best practices to optimize marketing spend and performance• Collaborating with internal departments to expand our brand awareness, both locally and across North America, while increasing brand loyalty among existing customers• Providing a consistent end-to-end customer experience across multiple channels and touch points Show less

Managed planning and execution of all marketing initiatives and campaigns.• Developed and executed strategic marketing plans, budgets and schedules• Maintained and improved customer relationship management (CRM) system data integrity• Continuously improved website and digital advertising metrics and reporting• Managed several small-to-large scale customer and employee events• Supported Regional Sales team through collaborative messaging, lead generation/nurturing efforts… Show more Managed planning and execution of all marketing initiatives and campaigns.• Developed and executed strategic marketing plans, budgets and schedules• Maintained and improved customer relationship management (CRM) system data integrity• Continuously improved website and digital advertising metrics and reporting• Managed several small-to-large scale customer and employee events• Supported Regional Sales team through collaborative messaging, lead generation/nurturing efforts and competitive analysis reports Show less

Supported all New Electric branches with marketing campaign development, website management, social media strategy, internal messaging and customer retention initiatives, while constantly improving lead generation and lead nurturing practices.Major Projects Include:• Creation and curation of the complete collateral catalogue• Redesign, restructuring, and relaunch of the company website• Research, analysis and deployment of Marketing Automation platform

Vaughan, Ontario

Managed marketing campaigns and provided design direction across a wide range of channels, including; advertising, collateral, corporate identity, trade show planning and booth design, email marketing, website maintenance and search engine optimization.

Kitchener, Canada Area

Organized advertising and vendor partnership campaigns, developed graphics and content for various marketing materials, including; flyers, brochures, catalogues, trade show displays, print and online advertisements.

Waterloo, Ontario

Coordinated delivery and quality control of complex customer projects, managed staff and inventory, ensuring that deadlines were always met and that production quality and customer service consistently exceeded customer expectations and complied with corporate standards.Designed various print materials, including; corporate identity, business cards and stationery, flyers, brochures, catalogues, greeting cards and advertising.

Diploma, Graphic Design

Diploma, High Scoool