Craig Malmloff Email & Phone Number

Fishers, In, Us

Indianapolis, In, Us

Delivering "fun" in any field by helping put the pieces together with end to end consulting services for startups and small businesses. Strategic marketing, brand and product development leadership with proven execution history in products & services for multiple categories. Key Accomplishments:Sole proprietorship and startup advisory for a range of CEO/Founders from SaaS, GPS trackers to consulting services, including Iceberg Enterprises, Furtrieve, Developer Town Starts Lumatic and Argona Partners startup consultants.▪ Strategic planning, product development, branding, digital marketing development and presentation to customers.▪ Improved top end traffic funnel acquisition by 20% by optimizing analytics, SEO, backlinks and content marketing.

Indianapolis, In, Us

Lead a team of four direct reports in product, marketing and creative design. Lead multi-million dollar new product development phase gate process and strategic marketing roadmap for 4 lines of business in US, Canada, UK and China. Reported to the Chief Operating Officer.▪ Strategic marketing, brand positioning, digital marketing plan development and sales pitch for 20 new product lines.▪ Decreased budget by 23% within first 6 months of position. Increasing output, aligning with business and SG&A needs.▪ Digital transformation to Wordpress/Hubspot from legacy systems, improving performance and decreasing cost.▪ Integration of Artificial Intelligence (AI) in marketing content creation.

Indianapolis, In, Us

Led and directed a team of four direct reports and a staff of 20 marketing and creative design professionals. Shared and disseminated key information through multiple avenues including sales and marketing alignment meetings. Led future financial and product planning around big bets and impact properties from Disney, Marvel, Lucas, Netflix, Warner, etc. Reported to President and Chief Executive Officer.Key Accomplishments: -Drove bottom line improvement, converting a negative bottom line to a positive bottom line. -Improved margin by helping implement new P/L processes and rationalizing under performing product lines.-Reduced inventory by developing and utilizing top performing formats and executing closeouts

Indianapolis, In, Us

Focused on transforming business from tactical and reactive to strategic and proactive. Led data and numbers driven transformation utilizing internal and external sources. Helped decrease interdepartmental silos by modeling open and honest communication. Modified existing NPD process to include cross department involvement. Worked along side licencors from Marvel, Disney, Lucas, Warner Bros to Netflix, Crunchyroll and many more. Reported to the President and Chief Executive Officer.Key Accomplishments: -Generated top line sales by sourcing, developing and selling new product, Mobile Wallet.-Diversified overseas sourcing from two main suppliers reducing product costs and risk dependency.

Carmel, Indiana, Us

Led and directed matrix team of five cross functional members delivering $115 million top line and managing bottom line to goals. Collaborated with executive leadership team, senior sales directors, operations team and R&D worldwide. Handled multifaceted responsibilities for $45 million private label sales strategy and commercialization of $55 million private label and brands, including Splenda, Skinny Girl, Sunkist and Icee. Focused on maintaining and growing dominance in the private label liquid water enhancer and sweetener markets. Reported to Chief Sales Officer, Chief Financial Officer and Chief Operating Officer.Key Accomplishments: -Continued penetration in the $15 million Aseptic Ready to Drink Adult Nutrition, Coffee and Creamer markets via new product introductions.-Led $2 million sales of Java House ready-to-drink coffee to major retailers. -Delivered reduced contract manufacturing costs, in less than one year, by integrating and commercializing Splenda domestic and international business.

Indianapolis, In, Us

Reporting to VP of Marketing, led $40 million Floor Protection category. Teamed with national sales managers to analyze data, product portfolio and competitive to create winning solutions for retailers, wholesalers and dealers. Assisted in formal customer bid financials and product selection for branded and private labels. Pursued false claims by competitors and defended intellectual property. Collaborated with graphics group to create consistent video, photography, sales sheets, banner ads, email marketing, social marketing and sales/marketing copy. Key Accomplishments: -Contributed an estimated $8 million in topline sales by patenting, developing and marketing a game-changing product, DuoMat. -Led category education efforts and created an interactive embeddable online customer service and sales tool: Chairmat Chooser.

Oshkosh, Wi, Us

As the new product and innovation champion, led domestic and offshore new product development. Created and presented a Stage Gate process for domestic and sourced items. Conducted market research, competitive analysis, and evaluated effectiveness of products. Identified unique brand and product opportunities that could be patentable and defendable. Analyzed sales data to better define new product lines, create program objectives and insure their effectiveness. Infilled NPD road map with three years of new programs. Reported to Director of Marketing.Key Accomplishments: -Established multi-million pipeline, in just two months, by solving a two-year ongoing design flaw and obtained design patent pending.-Helped to enable multi-million in top line net sales, by developing patent avoiding Sturdy Style paper plate and Metallic Cutlery.-Created and launched new product development stage gate process for domestic and sourced items.

Plainfield, In, Us

Led and directed team of two managers and five designers. Identified brand and product opportunities and led new product development. Managed P&L models, allocating, managing and tracking product budgets, pricing, forecasting, promotion and positioning strategies. Performed market research and competitive analysis and evaluated product effectiveness. Handled strategic planning in conjunction with Marketing and Merchandising teams. Point of contact between offices in New York, London, and Hong Kong. Mentored up and coming product line managers. Interfaced with executive management, customers, vendors, licensors Fox, Universal, Hasbro and Sony, and the press. Key Accomplishments: -Successfully integrated Great American Puzzle/Sababa Toys, acquired companies, by system based item and product rationalizing.-Refreshed #1 brand “Phase 10” comprised of four items and multiple licenses. -Achieved gross margins above 40%, for three consecutive years, by leading product development efforts and completing 827 planned and unplanned items. -Delivered a six month decrease in "time to market" by creating and enacting an innovative project management ideology. -Earned several utility patents as a direct result of assisting in creation of self-contained dice tumbler and lawn dart.

Design and direct development of game, craft, and puzzle products working within product positioning and licensing (Lego, Iconix Brand Group, New Line Cinema). Assess needs, develop specifications, and cost of job. Manage all phases of project including engineering, design,testing, and evaluation. Key Accomplishments: -Within first two weeks of employment created, prototyped and tested two new games resulting in $520,000 of revenue. -Prototyped a new game format using existing company expertise which resulted in three new items added to the 2004 product line. Forecasted revenue of $500,000. -Challenged to develop "bonus game" to add to main selling item. Became stand alone item with forecasted revenue exceeding $300,000. -Designed game to utilize excess inventory of 65,000 pieces that would have been scrapped.

Pawtucket, Ri, Us

Hired to coordinate the product development processes for low to complex electronic game products. Required effective communication with numerous divisions including Sales, Marketing, Design, Quality Assurance, Engineering, Graphics and Model Services as well as overseas manufacturing offices, third party resources and licensors Fox, Lucas, Sony, and Disney. Manage product from conception to shipping. Key Accomplishments: -Created interactive "Paintball" game for home use resulting in a design patent. -Project managed twenty projects from conception to market several weeks under the industry average. -Designed two projects taking them from design to working model within two weeks using local sourcing, meeting presentation deadline. -Led Value Analysis Project team for product resulting in revenues of $5M with initial investment of $1M. -Implemented strategies allowing Star Wars project team to improve shipment dates to coincide with movie release dates.

Bachelor'S, Mechanical Engineering, Communications, Design

Initial Studies, Business Administration And Management, General

Social Marketing Specialization