Craig Marcus Email & Phone Number

Remote

Oradell, New Jersey, United States

Key Results:• Successfully instilled user-centered design thinking and UX processes on PMIT’s chartDoc Saas, B2B Patient Management Platform.• Transformed a confusing and complex healthcare interface into an elegant and user friendly experience.• Conducted design thinking workshops which led to better design solutions.• Directed UX designers, front-end development and integrations with third party software to ensure the platform met the highest standards and ease-of-use for customers.

New Jersey

Led a team of nine remote UX designers researching, assessing and eliminating the largest UX hurdles in the B2C/B2B onboarding process for both integrated and non-integrated products including eCommerce, marketplaces, identity management, home experienceand application design.Key Results:• Domain expert for all design areas owned by my team. Effectively communicated and managed time, prioritized tasks and worked within Agile/SAFe frameworks across 8 product teams.• Successfully measured ROI by reducing customer support call volume and increasing revenue across several platforms.• Attracted and hired new design talent, as well as mentored and supported career growth and UX skills development with existing team, improving retention rate.• Senior Advisor on Pearson’s Higher Ed Design System (Gravity) and partnered with DesignOps to manage and evaluate new design tools.• Partnered with the UX research team to prioritize and oversee testing. Communicated findings to cross- functional teams. Partnered with accessibility analysts to ensure products met the highest standards of WCAG Compliance.• Organized and facilitated UX workshops with cross- functional groups, including product management, engineering, marketing, SME and sales.

Upper Saddle River, Nj

• Responsible for establishing creative direction for entire line or series of online services, products, and programs.• Develops creative briefs and design concepts to meet the business objectives of the organization.• Work directly with product managers, key stakeholders, usability analysts, and third part vendors to build our best of class digital products.• Brainstorming, conceptualizing and visual prototyping for hi-level product designs, to support, MRDs, HLR’s and DRD’s.• Ensure alignment between the brand, the product and the experience.• Develop and implements web design parameters, style guides and visual standards.• Manage and inspire a group of exempt and nonexempt employees and oversee design direction and design quality of these employees.• Implement policies, procedures, and guidelines for interactive media and dynamic content. Establish company standards to meet business objective, yet promote and recommend good end user experiences.

- Writing standards-compliant, accessible (X)HTML and CSS code and meeting established Pearson design standards- UI design lead for Pearson Websites and Web applications- Creating graphic images for new and existing page designs- Working directly with Usability Analysts, Interaction Designers, and Product Managers to design highly usable Web application interfaces- Mentoring junior members of the team to grow their talents and skills- Advocating for solid, accessible, usable design to product development teams- Maintaining existing internal and consumer websites- Contributing to project planning activities, including providing reliable estimates of the work needed for any given project

Using Macromedia Director for pre-production work, developed interface design, provided image retouching and basic 3-D modeling and animation. Managed and engineered all audio projects, including voice-overs, sound bytes and video digitization. Lead production artist for the Johnson & Johnson Pregnancy CD-ROM. Designed, procured and installed digital multi-track audio system, significantly lowering development costs by bringing all audio production in-house.

Recording engineer for albums, remixes, voice-overs, jingles, and film scores. Worked with esteemed artists including: Lou Reed, Madonna, Dee-Lite, Vanilla Ice, Queen Latifah and industry renowned producers Flood, DJ Junior Vasquez, Louie Vega, Sky King and Guru. Remix engineer for artists such as Jane’s Addiction, ZZ Top, John Melloncamp and Right Said Fred.