cmartin@c3cteam.com678-956-4552Sales & Marketing Strategist — Business Growth AcceleratorIndustrial ~ Manufacturing ~ MRO ~ Distribution ~ Construction ~ PackagingRecognized for outstanding leadership, motivation, and team building, I have demonstrated success in transitioning business operations – employing proven and competent management techniques. I’m also a corporate business driver with deep leadership experience in diverse operational disciplines.I utilize a hands-on approach in problem solving to achieve maximum results, especially when I support product development, resourcing, distribution management, business channel strategies, best practices, and revenue growth strategies. My combination of customer interaction, business savvy, and sales leadership has given me the ability to step into a situation, quickly understand the issue, and chart out a winning resolution. I steered value propositions for top tier customers that grew sales revenue while improving product mix.I directed P&L of multimillion-dollar operations, and orchestrated a companywide strategic plan and discipline – a first in the organization’s 30-year history. The strategies I defined throughout internal and external customers, strengthened financial affairs and the shareholder community.Businesses I have helped grow delivered the stimulus needed for growth and sustainability. I conceptualized a customer development team model across all business functions, which was awarded ‘Vendor of the Year’ from a major customer organization.Representative success: As SVP of Marketing, I was accountable for improving the amount of new products implemented within the organization. I completely overhaul the existing process, developed a steering team and leadership forum, provided the right direction, and built a plan for R&D team and finally a commercialization plan for implementation. The company launched 27 new products in 2010, an improvement of over 100%.Specialties: Channel Development | Strategic Planning | Brand Positioning & Design | Process Change | Distribution Strategy | Business Process Improvement | Sales Force Effectiveness | Acquisition & Integration | Pricing Strategy | New Product Development & Commercialization | Sustainability | P&L/Budgets | Product Management | Capability | Change Management | eCommerce | Marketing Effectiveness| Branding