Fractional Sales Leader Approach• 25+ years of sales, sales management, sales channel building, sales turn-around experience• Proven program implemented and managed by experienced sales management professional • Fixed, predictable cost per month• Can ramp up as needed, no new hires, benefits, or other costsService Benefits• Lead Generation efficiency (Cost, Quality, Effectiveness)• CRM and sales automation technology improvements• Sales performance improvement• Analytical results tracking• Management time and mind-share savingsThe salesQB Six Steps to Revenue GrowthThis battle-tested and proven methodology gives us a framework to customize to your company and team’s needs for better results and more peace of mind due to the certainty in performance and predictability that this process builds over time. Getting Started | The Best Practices Sales AuditSales QB has pioneered a start-of-engagement approach that leverages a comprehensive Sales Audit. There is nothing like it in the industry. I will ask many questions about your current state of marketing and sales production then apply benchmarking data and the known best practices available to improve company revenue performance. The results are documented in a 100+ page report. From there, improvements across lead generation, sales information technology systems, repeatable sales process, and sales staff skill enhancements can be identified, planned, and budgeted.It all starts with a cup of coffee meeting – we’ll share the stories of your goals for revenue growth and current challenges. I’ll relate the salesQB story and how our Fractional CSO model brings benefits that are unique n the market. From there, if I am confident that my services and the salesQB approach can bring important sales production and revenue improvements – you’ll be the first to know.Get started today by completing the salesQB Best Practices Sales Audit and scheduling your initial consultation with Craig today.

Core Competencies are:Go-to-Market Strategy, Operations, Management, Strategic Partnerships, Sales, GoDaddy, Purchasing, Regional Sales, Business Development, Authorization, Sales Development, Complex Sales, Managed Services, Cloudflare, Research, Communications, Network Security, Due Diligence, Relationship Management, Unified Communications, Leadership, Strategy Execution, Negotiation, Customer Service, New Business Development, Hospitality, Private Branch Exchange (PBX), Customer Relationship Management, Sales Management, Process Improvement, Timelines, Revenue Growth. Signature Accomplishments:• Successfully operated an enterprise-focused integrator after purchasing it, 2020-2024.• Secured $2M seed funding by co-founding a company and establishing a revenue model and plan, 2017-2018.• Established SaaS channels from scratch for start-ups, resulting in successful market entries in 2011-2014, 2015-2016, and 2017-2018.• Achieved top net new sales in 2009 and consistently from 2009-2011.• Led top branch sales performance, 2006-2008.• Recognized as top individual sales achiever, 2006-2008.• Excelled in individual sales, sales management, channel building, and management with full P&L responsibilities.

I founded and led Epicteca, overseeing all company operations such as finance, marketing, and product development to ensure alignment with our organizational goals. Driven by a strategic vision, I established the company with the objective of facilitating a strategic acquisition. I conducted extensive research on potential acquisition targets and performed thorough due diligence on selected candidates. Through my efforts, I successfully negotiated purchase terms, ensuring beneficial outcomes for the company. Below listed are some of my achievements within this role:• Secured necessary funding for acquisition of A3 Telecom.

As a Consultant, I meticulously assessed client needs, crafting customized strategic solutions that addressed their unique challenges. I spearheaded the design and implementation of process improvements, significantly boosting operational efficiency and productivity. By collaborating closely with cross-functional teams, I ensured the seamless execution of project plans, achieving client objectives with precision. I adeptly managed project timelines, resources, and budgets, guaranteeing successful project delivery and client satisfaction.Below listed are some of my achievements within this role: • Developed and executed Go-to-Market (GTM) strategies for companies pursuing distribution for SaaS applications via Microsoft CSP partners and data center providers.

As the Vice President of Global Cloud Partners, I spearheaded the global cloud partnership strategy, meticulously aligning it with our corporate objectives to drive substantial revenue growth and expand our market presence. I crafted and launched an SMB-focused brand with an innovative, channel-exclusive distribution model. By passionately promoting this brand to Microsoft CSP and data-center partners, I successfully secured initial partnerships across key regions, including the US, Canada, UK, Ireland, Netherlands, Australia, and the Philippines. Through these efforts, I significantly enhanced our global footprint and positioned our company for sustained success.Below listed are some of my achievements within this role: • Expanded total addressable SMB market through signed partners to over 5M companies.• Secured authorization and certification from Odin (now CloudBlue from Ingram Micro) and AppDirect in app marketplaces.

As the Vice President of Global Cloud Partners, I spearheaded the global cloud partnership strategy, meticulously aligning it with our corporate objectives to drive substantial revenue growth and expand our market presence. I crafted and launched an SMB-focused brand with an innovative, channel-exclusive distribution model. By passionately promoting this brand to Microsoft CSP and data-center partners, I successfully secured initial partnerships across key regions, including the US, Canada, UK, Ireland, Netherlands, Australia, and the Philippines. Through these efforts, I significantly enhanced our global footprint and positioned our company for sustained success.Below listed are some of my achievements within this role: • Expanded total addressable SMB market through signed partners to over 5M companies.• Secured authorization and certification from Odin (now CloudBlue from Ingram Micro) and AppDirect in app marketplaces.

As the Director of Sales, Partner Success, I spearheaded strategic sales initiatives that significantly drove revenue growth and met ambitious company targets, with a strong emphasis on partner success and retention. I led and inspired a high-performing sales team, offering expert guidance, comprehensive training, and thorough performance evaluations to ensure our goals were consistently achieved. By fostering and maintaining robust relationships with key partners, I successfully negotiated contracts, resolved complex issues, and identified numerous opportunities for mutual growth, ensuring sustained success for both the company and its partners.Below listed are some of my achievements within this role: • Signed customers and partners across US, Canada, Luxembourg, Brazil, Singapore, and Japan.• Sold contact center solutions and secured initial partnerships for SMB-focused UCaaS solutions.• Negotiated and finalized OEM partner agreements with GoDaddy for SMB phone numbers and CloudFlare for a click-to-call widget based on core platform.

• Developed a robust sales strategy that encompassed both farmed accounts and new business acquisition. • Delivered comprehensive network solutions, including routing, network security, data storage, and data security. • Launched ShoreTel Contact Center practice, achieving highest sales in on-premises UC, contact-center, and PBX solutions. • Executed sales of PBX systems, contact center solutions, and MRR network services, contributing to significant revenue growth.

• Cultivated partnerships with multiple carriers to secure MRR commissions. • Acquired highest number of new accounts and secured largest volume of new business. • Developed a managed services program integrating on-premises systems, creating a comprehensive MRR/OpEx solution for contact center and PBX services.

• Directed implementation and management of various managed services solutions. • Achieved top individual sales performance, generating highest revenue and securing most net new accounts across four markets. • Facilitated sale of on-premises Unified Communications (UC) and contact center solutions, as well as Monthly Recurring Revenue (MRR) network and data-center solutions. • Oversaw leading market out of four, leading a team comprising two inside sales representatives, one Customer Service Representative (CSR), and one outside sales representative.