As a Career Coach I specialise in the components of Career Transition and Outplacement, Job Search Strategy, Go-to-Market, Onboarding and Exit. I’m privileged to lead MyCareerBrand, and to be engaged by some of the best organisations and people - from support team members to aspiring leaders, and executive and non executive directors in New Zealand and around the world.If you’d like to have a chat about how I can help you, send me an e-mail:Craig.McAlpine@MyCareerBrand.net or call me on mobile +6421666807I’ve always believed and succeeded by developing and communicating a compelling Value Proposition. In business it’s known as ‘business casing’. In our careers, job search and role acquisition, it’s similar. We use tools like our LinkedIn profile and presence, CV, Interview and Negotiation Skills. We network and research. We screen, discard and capture opportunities. We grow and develop capability.So, in my coaching I strive for the same outcomes for my clients.Job search - at any level, from graduate to senior leadership, requires structure and a focus on strategy, planning and employability. Your value proposition must be laser sharp and compelling. Why would they hire you?My experience spans multiple countries and sectors in General Management, Sales and Marketing, Recruitment and Talent Management, and enables me to assist my career coaching clients to build their brand and opportunity funnel and from search consultants and business leaders.The job search strategy and collateral we'll build together guides my clients from the early stages of understanding their value proposition, personal brand and leadership domains, developing a compelling CV and LinkedIn profile, through to go-to-market, interview skills, on-boarding and career development planning.Coaching areas:¬ Leadership Domains¬ Value Proposition¬ Personal Branding¬ CV¬ LinkedIn Profile¬ Cover Letter¬ Interview Skills¬ Career Networking, Social Selling¬ Job Opportunity Capture¬ Remuneration¬ Selecting the right role¬ On-boarding¬ Career Development Planning.CLIENT FEEDBACK:"​He coached me to significantly improve my CV and LinkedIn profile."​Dave'”supported and clarified my decision making process through a multi role offer situation and helped me to think outside the box"​Sam"​deeply experienced, is adept at positively challenging, and guiding towards powerful solutions"David"As a mentor Craig gave me the psychological boost to my morale at a time when I most needed it"Andrewm. +6421666807craig.mcalpine@mycareerbrand.netwww.MyCareerBrand.net