Craig Mccart Email & Phone Number

Windsor, Gb

United Kingdom

At Comparitech, a leading pro-consumer cybersecurity website, I develop and execute content strategies that boost organic search rankings and drive conversions. My work involves rigorous software testing (VPNs, antivirus, etc.), crafting in-depth comparisons, reviews, and guides, and collaborating with industry partners like NordVPN and Norton. Additionally, I implement SEO best practices and work cross-functionally with editorial, commercial, and SEO teams to ensure content excellence. I stay abreast of emerging cybersecurity trends and threats, integrating the latest insights into our content.Responsibilities:- Develop and execute content strategies to enhance organic search rankings and drive conversions.- Conduct rigorous testing of cybersecurity software, including VPNs and antivirus programs.- Craft detailed comparisons, reviews, and guides to inform and educate consumers.- Collaborate with industry partners such as NordVPN and Norton for accurate and engaging content.- Implement SEO best practices to optimize content for search engines.- Work cross-functionally with editorial, commercial, and SEO teams to maintain content quality and alignment with company goals.- Stay up-to-date with emerging cybersecurity trends and threats, incorporating them into content strategies.Achievements:- Produced high-ranking content that contributed to a rise in conversions.- Established strong partnerships with leading cybersecurity brands, enhancing content credibility and reach.

Windsor, England, United Kingdom

I help cybersecurity and SaaS brands turn complex tech into clear, persuasive messaging that drives conversions and organic growth. From website copy to email campaigns, I craft content with a strategic edge.Expertise Includes:- Content Strategy & SEO: Developing content strategies and written content that boost visibility and build authority.- Copywriting: Creating landing pages, Facebook Ads, and email sequences that drive action.- Client Success: Partnered with brands like VPN Alert, Beyond Identity, Corax Cyber, and d-flo to deliver impactful content strategies.Emerging Trends and Threats: Continuously monitor and incorporate the latest cybersecurity trends and threats into content, ensuring relevancy and accuracy.Achievements:- Developed high-converting landing pages and email sequences, resulting in a significant increase in lead generation.- Implemented SEO strategies that significantly improved organic search rankings for multiple clients.- Created engaging content that positioned clients as industry leaders and boosted their online presence.Personal Projects:- Home Cybersecurity Setup: Implemented a comprehensive home cybersecurity setup, including firewall configurations, VPN usage, and regular security audits, demonstrating ongoing commitment to cybersecurity practices.

At Beyond Identity, I developed targeted content for developers and businesses seeking to transition to passkey authentication. My work focused on Web Security and Educational Content, going beyond traditional blog posts to deliver in-depth explorations of WebAuthn and related authentication protocols.Responsibilities:- Developed an in-depth series exploring WebAuthn, empowering developers with the skills for implementing Beyond Identity's passkey solution.- Crafted comprehensive narratives highlighting WebAuthn's critical importance in web security.I also authored educational blogs breaking down complex authentication concepts like:- What is OIDC?- What is OAuth 2.0?- What Developers Need to Know About MFA- WebAuthn Capabilities and Limitations- Introduction to WebAuthnBy creating this robust library of technical content, I aimed to equip developers with the knowledge needed to leverage WebAuthn and modern authentication securely and effectively.

I worked as a copywriter at Le VPN, crafting engaging and informative content across multiple platforms. My responsibilities ranged from revamping website copy to creating targeted email sequences and crafting compelling copy for mobile apps, promotional campaigns, and social media.Responsibilities:- Revamped homepage copy, increasing conversions.- Crafted email sequences for existing customers, lapsed subscribers, and free trial users.- Provided copy for mobile apps, promotional campaigns, social media, and protocol pages.

Windsor, England, United Kingdom

I collaborated with d-Flo to craft a press release highlighting their sponsorship of The Last Ride Project, a ski mountaineering documentary. The press release showcased d-Flo's commitment to sustainability and environmental conservation, emphasizing their dedication to fostering awareness and action towards a sustainable future.Responsibilities:- Crafted a press release highlighting d-Flo's sponsorship of The Last Ride Project, emphasizing their commitment to sustainability.

At VPN Alert, I spent around a year crafting consumer-focused content aimed at educating and empowering users on online privacy and security through VPN solutions. My work involved creating useful guides, in-depth comparisons, and informative articles catered to different use cases and needs.Responsibilities:- Researched and wrote comprehensive guides on using VPNs for various purposes like streaming, torrenting, gaming, and bypassing censorship.- Conducted detailed comparisons and reviews of leading VPN providers, evaluating features, performance, and value propositions.- Produced educational content explaining VPN technology, encryption protocols, and best practices for safeguarding online privacy.- Tailored content to resonate with diverse audiences, from tech novices to experienced users, ensuring clarity and accessibility.- Stayed updated on the latest VPN developments, security threats, and privacy legislation to provide timely and relevant information.Through this role, I aimed to empower consumers with the knowledge and tools necessary to maintain control over their online privacy and data securely.

I founded Starstruck Gaming, a passion project focused on gaming news, guides, reviews, and (if applicable) cybersecurity tips for gamers. I developed and executed the content strategy, managed the website and social media, and built a thriving online community. This project honed my content creation, digital marketing, and community-building skills.

Slough, United Kingdom

Responsibilities:- Collaborated with the SIEM team to monitor and analyse security events.- Enhanced network security through firewall policy management and monitoring.- Conducted security monitoring using ArcSight, identifying potential threats.- Managed McAfee Endpoint Protection for comprehensive endpoint security.- Deployed RSA software tokens across the organisation, troubleshooting account lockouts and login issues.Achievements:- Threat Detection and Response: Detected and mitigated over 150 security threats, preventing potential breaches and protecting sensitive data. Blocked multiple phishing attempts, reducing the risk of data compromise.- Cost Savings: Implemented McAfee Endpoint Protection, resulting in a 40% reduction in malware incidents, saving the company approximately £150,000 in potential breach-related costs.- Enhanced Security Posture: Supported firewall policy improvements, enhancing network security and reducing unauthorised access attempts by 30%.- Incident Response: Played a key role in the incident response team, handling and resolving security incidents swiftly. Reduced average incident response time by 20%, ensuring quicker resolution and minimal disruption.- Risk Mitigation: Conducted regular security audits and assessments, identifying and addressing critical vulnerabilities and reducing the company’s risk exposure.- User Support and Troubleshooting: Successfully deployed RSA software tokens, supporting account lockouts and login issues. Improved user access security and authentication processes.Key Projects:- SIEM Optimization: Improved SIEM configurations and processes, enhancing threat detection capabilities and reducing false positives by 25%.- Endpoint Protection: Rolled out McAfee Endpoint Protection across 5,000+ devices, ensuring consistent and effective endpoint security.- User Authentication: Led deployment of RSA software tokens, enhancing secure access for employees and resolving related issues efficiently.

Windsor

As a volunteer content writer for The Best of Windsor, I crafted engaging blogs, features, and reviews promoting local businesses. I also managed event listings, ensuring the website provided up-to-date community information. This experience sharpened my copywriting and content management skills.

Btec National Diploma, Ict, Distinction

Education record