Craig Dick

Craig Dick Email and Phone Number

Management | Sales & Marketing Strategy | Market Research | Product Development | Digital Marketing @ Phospholutions, Inc.
About Craig Dick

I have been acknowledged as a champion of growing ROI, exceeding sales quotas, and retaining clients by developing effective business plans, designing innovative marketing programs, and building new sales channels. An innovative executive with a solid history of success in delivering desired business results within predefined timelines and financial limits by driving territory/market expansion, developing a regional footprint, and leading top-performing teams. My expertise lies in transforming underperforming business units into sales-exceeding, examples through hands-on leadership, staff empowerment, continuous improvement, and customer-focused strategies. My extensive background lies in conducting detailed market insights, capturing growth opportunities, and delivering integrated and strategic sales and marketing solutions to propel enterprise-wide revenue and profitability growth.I am a keen observer, recognized for propelling enterprise and customer success with the ability to see potential in undervalued assets. I am experienced in consultative sales, critical follow-up, and approaching new challenges and untapped business opportunities with data-driven strategies. The following are some of the highlights of my career: ☛ I formulated annual and multi-year marketing plans for $1B+ agricultural and horticultural clients and presented plans to VP and C-Suite to gain funding for growth programs.☛ I improved industry exposure and ranked the app in the top 17% of apps for the user base by developing compelling marketing content, videos, webinars, social media, email marketing, and managing media placements.☛ I increased the number of retailers from 36 to 115 (219%) within a duration of two years, including CHS, Growmark, Winfield United, McGregor’s, Wheat Growers, United Cooperative, Titan Pro, and GFG Ag Services.In addition to my enthusiasm, I’d bring my proven background in global business development, brand building, and multimillion-dollar sales growth, as well as my capacity for leadership and team-oriented success to the department.

Craig Dick's Current Company Details
Phospholutions, Inc.

Phospholutions, Inc.

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Management | Sales & Marketing Strategy | Market Research | Product Development | Digital Marketing
Craig Dick Work Experience Details
  • Phospholutions, Inc.
    Vice President Of Sales And Marketing
    Phospholutions, Inc. Jan 2023 - Present
    State College, Pennsylvania, Us
    Led commercialization of RhizoSorb 8-39-0, including developing all sales collateral, go-to-market strategy, and hiring a regional sales team. Launched the company's first agricultural product in 6 weeks and exceeded sales targets.• Developed distributor relationships resulting in guaranteed volume commitment contract.• Led North American sales team, responsible for hiring, training, CRM implementation, and developing sales pipeline.• Implemented a warranty-based insurance program for farmers to try RhizoSorb risk-free, lifting sales volume by 28% in the launch year.• Led marketing efforts and earned media campaigns to promote company milestones and technology advancements that surpassed 100M+ views with an ROI of 1200% over ad value.
  • Blk Dog Farm
    Owner
    Blk Dog Farm Jan 2020 - Present
    Own and operate a 24-acre Apple Orchard and hay farm.
  • Cropstream
    Investor
    Cropstream Jan 2020 - Present
    De Smet, South Dakota, Us
  • Cropstream
    Vp Marketing & Growth
    Cropstream Apr 2018 - Jan 2020
    De Smet, South Dakota, Us
    While serving as a VP of Marketing at Cropstream, I envisioned and executed robust sales and marketing strategies in accordance with organizational objectives to promote products/services and drive significant business growth. I captured revenue-generating business opportunities by conducting extensive PR and marketing programs to drive market penetration.Highlights of accomplishments in this role include:• I generated 60% of revenue by developing marketing plans for an award-winning agriculture app and leading the company’s re-branding and positioning projects.• I coordinated with the product team to modify for product-market fit and user trends.• I promoted professional development and build a culture of performance excellence by delivering hands-on leadership to team members.• I secured 60% of paid clients by understanding the challenges of manufacturs and retailers and offering customized solutions.• I earned high-profile media and awards “2018 Croplife Top 10 App” by leading SaaS product launch.• I achieved 93% client retention by developing and implementing the customer success program.
  • Axiom Marketing
    Principal
    Axiom Marketing Feb 2020 - Jan 2023
    Minneapolis, Mn, Us
    As a Principal at Axiom, I led digital transformation, deployed ERP systems, creative design, and impactful public relations campaigns to promote awareness, generate leads, and achieve a revenue target of $2M. I improve customer experience and boost revenue by understanding customers’ challenges, analyzing clients’ business data, and delivering results-driven marketing solutions.Highlights of accomplishment in this role include:• I achieved significant growth of 33% (2021) in agency revenue by developing new business, acquiring customers, and streamlining systems/processes in collaboration with the team.• I addressed production challenges (market share, store numbers, and growth numbers) for one of the $1B+ companies (Toro) looking to increase battery-powered line of construction equipment by identifying production needs using a digital calculator tool through performing competitive analysis and partnering with other nationwide construction companies.
  • Ruralistic.Co
    Founder & President
    Ruralistic.Co Jan 2020 - Jan 2023
    Ruralistic is a digital buying guide for high income, modern acreage owners.A one-stop resource for high-quality gear that covers every aspect of modern acreage living; property, home, gear, style, entertainment, and anything in between.
  • Midwestern Bioag
    Director Of Wholesale
    Midwestern Bioag Jul 2016 - Jan 2018
    Blue Mounds, Wisconsin, Us
    Throughout my career as a Director of Wholesale at Midwestern Bioag, I mentored six sales agronomists across the Upper Midwest Development of the TerraNu brand, marketing, and sales collateral material to meet company demand within challenging environments. I synchronized with the sales team on managing and selling a new product line.Highlights of accomplishments in this role include:• I elevated Wholesale Division revenue by 34% in 2017 and 52% in 2018 by developing effective retail sales plans for the retailer channel.• I uplifted order size by visualizing soil test results and product efficacy to retailers and partnering with Midwest Labs in conducting training sessions for agronomists.
  • Calcium Products
    Vp New Market Development
    Calcium Products May 2015 - Jun 2016
    Ames, Iowa, Us
    Working as a VP Market Development at Calcium Products, I developed and grew sales in new markets by implementing innovative marketing techniques and securing new customers. I analyzed market size, sales volume, and revenue targets by planning and executing market research projects. I maintained relationships with customers by delivering high-quality customer service, investigating and resolving clients’ issues, and delivering product awareness.Highlights of accomplishments in this role include:• I successfully transformed loss-making units into profitable ones within the territories across five states by monitoring ongoing progress, identifying areas of improvement, and delivering change management initiatives.• I earned continuous promotions and recognitions for outstanding tenure in sales and marketing, customer experience, brand awareness, and people management and coordination.• I grew new packaged products that represented 5% of company revenues within eight years.• I increased customer accounts by 346% within eight years.• I generated 39% of product sales by leading seven sales team members in new growth tons programs.
  • Calcium Products
    Vp Sales And Marketing
    Calcium Products Sep 2011 - May 2015
    Ames, Iowa, Us
    While serving as a VP Sales and Marketing at Calcium Products, I headed five sales personnel, one administrative individual, and one research scientist as well as evaluated team performance, and created personal development opportunities to improve work productivity. I increased company product sales by delivering engaging and consistent marketing messages to customers and transitioning from agronomy-trained professionals to business-trained professionals.Highlights of accomplishments in this role include:• I led re-branding and market positioning by coordinating with outside marketing agencies and staff to improve the company’s reputation and attract new customers.• I oversaw a marketing and communications budget of $1.4M, analyzed variance reports, and developed effective action plans to minimize budget deviations.• I increased revenue by 470% within a duration of seven years through managing full P&L accountability.• I sold the company to an equity group in 2013 in collaboration with the founder.• I enhanced income by 26.6% while controlling operational expenditures.• I developed and launched 6 new products resulting in 34% wholesale division revenue growth in a year.
  • Calcium Products
    Sales And Marketing Manager
    Calcium Products Aug 2006 - Sep 2011
    Ames, Iowa, Us
    Working as a Sales Manager, I oversaw website re-engineering, designed POP displays, planned a field trial program, managed research projects, coordinated pricing strategy, and executed rebate programs. I implemented effective marketing initiatives in collaboration with a founder.Highlights of accomplishments in this role include:• I boosted company revenue 5X (from less than seven-figure to the eight-figure range). Sold products to 70+ of the top 100 golf courses by establishing a professional turf division.• I secured a distribution agreement for Western Canada with minimum resource expenditures (first-ever international business for the company).• I sold 95% of production as prepaid within two years by rolling out a prepay program.
  • Frontier Cooperative
    Sales Agronomist
    Frontier Cooperative Oct 2004 - Aug 2006
    Lincoln, Nebraska, Us
    Design and preparation of advertising and marketing material for agronomy divisionPlanning, promotion, and customer interaction at field days, tradeshows, and meetingsMaintained customer & prospect listDeveloped seed sales in a new territoryAccountable for two county sales territoryManaged liquid fertilizer loadout
  • Machinerylink, Inc.
    Customer Service
    Machinerylink, Inc. Jul 2002 - Aug 2004
    Developed customer service materials, equipment checklist, lease-billing statements, & customer relations’ flyersConducted cold-calling to qualify leads for regional sales managersManaged equipment rental yard, responsible for quick turn-around of equipment. Designed company training material and scheduled OEM training session for employees Responsible for customer training, troubleshooting, negotiating damage charges, and soliciting referralsTrained department heads, and new employees in operational proceduresMaintained professional expense account and company vehicle

Craig Dick Skills

Marketing Agriculture Sales Product Development Sales Management New Business Development Strategic Planning Sales Operations Marketing Strategy Agribusiness Management Trade Shows Negotiation Customer Service Business Planning Agronomy Social Media Marketing Training Team Building Market Development Market Research Account Management Business Development Start Ups Leadership Sustainable Agriculture Social Media Project Planning Product Marketing Online Marketing Marketing Management Cold Calling B2b Market Planning Marketing Communications Strategy Pricing Key Account Management Advertising Web Marketing Market Analysis Public Speaking Web Video Business Strategy Public Relations Competitive Analysis Brand Development

Craig Dick Education Details

  • University Of Nebraska-Lincoln
    University Of Nebraska-Lincoln
    Diversified Agriculture

Frequently Asked Questions about Craig Dick

What company does Craig Dick work for?

Craig Dick works for Phospholutions, Inc.

What is Craig Dick's role at the current company?

Craig Dick's current role is Management | Sales & Marketing Strategy | Market Research | Product Development | Digital Marketing.

What is Craig Dick's email address?

Craig Dick's email address is cd****@****com.com

What is Craig Dick's direct phone number?

Craig Dick's direct phone number is +151524*****

What schools did Craig Dick attend?

Craig Dick attended University Of Nebraska-Lincoln.

What are some of Craig Dick's interests?

Craig Dick has interest in Copy Writing, Marketing, Environment, Reading, Hiking, Golf, Sports, Science And Technology, Skiing/snowbaording, Sales.

What skills is Craig Dick known for?

Craig Dick has skills like Marketing, Agriculture, Sales, Product Development, Sales Management, New Business Development, Strategic Planning, Sales Operations, Marketing Strategy, Agribusiness, Management, Trade Shows.

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