Craig Dick Email & Phone Number

State College, Pennsylvania, US

• Led commercialization of RhizoSorb 8-39-0, including developing all sales collateral, go-to-market strategy, and hiring a regional sales team. Launched the company's first agricultural product in 6 weeks and exceeded.
• Developed distributor relationships resulting in guaranteed volume commitment contract.
• Led North American sales team, responsible for hiring, training, CRM implementation, and developing sales pipeline.
• Implemented a warranty-based insurance program for farmers to try RhizoSorb risk-free, lifting sales volume by 28% in the launch year.
• Led marketing efforts and earned media campaigns to promote company milestones and technology advancements that surpassed 100M+ views with an ROI of 1200% over ad value.

Own and operate a 24-acre Apple Orchard and hay farm.

De Smet, South Dakota, US

De Smet, South Dakota, US

• While serving as a VP of Marketing at Cropstream, I envisioned and executed robust sales and marketing strategies in accordance with organizational objectives to promote products/services and drive significant business.
• I generated 60% of revenue by developing marketing plans for an award-winning agriculture app and leading the company’s re-branding and positioning projects.
• I coordinated with the product team to modify for product-market fit and user trends.
• I promoted professional development and build a culture of performance excellence by delivering hands-on leadership to team members.
• I secured 60% of paid clients by understanding the challenges of manufacturs and retailers and offering customized solutions.
• I earned high-profile media and awards “2018 Croplife Top 10 App” by leading SaaS product launch.

Minneapolis, MN, US

• As a Principal at Axiom, I led digital transformation, deployed ERP systems, creative design, and impactful public relations campaigns to promote awareness, generate leads, and achieve a revenue target of $2M. I.
• I achieved significant growth of 33% (2021) in agency revenue by developing new business, acquiring customers, and streamlining systems/processes in collaboration with the team.
• I addressed production challenges (market share, store numbers, and growth numbers) for one of the $1B+ companies (Toro) looking to increase battery-powered line of construction equipment by identifying production.

Ruralistic is a digital buying guide for high income, modern acreage owners.A one-stop resource for high-quality gear that covers every aspect of modern acreage living; property, home, gear, style, entertainment, and anything in between.

Blue Mounds, Wisconsin, US

• Throughout my career as a Director of Wholesale at Midwestern Bioag, I mentored six sales agronomists across the Upper Midwest Development of the TerraNu brand, marketing, and sales collateral material to meet company.
• I elevated Wholesale Division revenue by 34% in 2017 and 52% in 2018 by developing effective retail sales plans for the retailer channel.
• I uplifted order size by visualizing soil test results and product efficacy to retailers and partnering with Midwest Labs in conducting training sessions for agronomists.

Ames, Iowa, US

• Working as a VP Market Development at Calcium Products, I developed and grew sales in new markets by implementing innovative marketing techniques and securing new customers. I analyzed market size, sales volume, and.
• I successfully transformed loss-making units into profitable ones within the territories across five states by monitoring ongoing progress, identifying areas of improvement, and delivering change management initiatives.
• I earned continuous promotions and recognitions for outstanding tenure in sales and marketing, customer experience, brand awareness, and people management and coordination.
• I grew new packaged products that represented 5% of company revenues within eight years.
• I increased customer accounts by 346% within eight years.
• I generated 39% of product sales by leading seven sales team members in new growth tons programs.

Ames, Iowa, US

• While serving as a VP Sales and Marketing at Calcium Products, I headed five sales personnel, one administrative individual, and one research scientist as well as evaluated team performance, and created personal.
• I led re-branding and market positioning by coordinating with outside marketing agencies and staff to improve the company’s reputation and attract new customers.
• I oversaw a marketing and communications budget of $1.4M, analyzed variance reports, and developed effective action plans to minimize budget deviations.
• I increased revenue by 470% within a duration of seven years through managing full P&L accountability.
• I sold the company to an equity group in 2013 in collaboration with the founder.
• I enhanced income by 26.6% while controlling operational expenditures.

Ames, Iowa, US

• Working as a Sales Manager, I oversaw website re-engineering, designed POP displays, planned a field trial program, managed research projects, coordinated pricing strategy, and executed rebate programs. I implemented.
• I boosted company revenue 5X (from less than seven-figure to the eight-figure range). Sold products to 70+ of the top 100 golf courses by establishing a professional turf division.
• I secured a distribution agreement for Western Canada with minimum resource expenditures (first-ever international business for the company).
• I sold 95% of production as prepaid within two years by rolling out a prepay program.

Lincoln, Nebraska, US

Design and preparation of advertising and marketing material for agronomy divisionPlanning, promotion, and customer interaction at field days, tradeshows, and meetingsMaintained customer & prospect listDeveloped seed sales in a new territoryAccountable for two county sales territoryManaged liquid fertilizer loadout

Developed customer service materials, equipment checklist, lease-billing statements, & customer relations’ flyersConducted cold-calling to qualify leads for regional sales managersManaged equipment rental yard, responsible for quick turn-around of equipment. Designed company training material and scheduled OEM training session for employees Responsible for.