Craig Mertan Email & Phone Number

Design System• Led the creation and management of TeamSnap's first cross-platform design system for iOS, Android, and Web.• Developed scalable foundations including color, typography, iconography, elevation, and spacing.• Created an expanded color palette by introducing color theory techniques, increasing unity and scalability for UI design across light and dark modes.• Built component explorations directly in SwiftUI, Compose, and Web to validate new concepts and get buy-in from engineering.Product Initiatives• Led B2C product initiatives for 4M DAU across iOS, Android, and Web.• Advocated privacy and legal compliance by designing a best-in-class date of birth verification UI.• Explored alternative user invitation methods to boost NPS and MAU.• Led efforts to separate user accounts from player profiles, creating cleaner, more flexible data for easier feature design.• Designed in-app feedback to notify users of disabled system-level notifications, increasing push notification receipts.• Created a new navigation structure to support a major acquisition collaboration.• Implemented self-service account deletion, enhancing NPS, meeting platform requirements, and creating a post-deletion feedback loop.• Upgraded custom chat features, adding archiving and deleting options, increasing NPS.Discovery• Developed the first in-app NPS survey, capturing baseline feedback and driving actionable insights for stakeholders.• Established quantitative baseline metrics for chat innovation using unmoderated Maze.io surveys.• Conducted customer interviews for qualitative analysis, adding depth to hypotheses formed during unmoderated testing.Experiments• Integrated Amplitude into design handoff files and collaborated with engineering and data teams to implement experiments, ensuring precise event tracking and testing app changes to drive higher conversion rates.• Leveraged Superwall integration to A/B test various paywall designs for improved conversion.

Baltimore, Maryland Area

• Modernize website interfaces to meet current user needs and to drive additional traffic.• Create custom logos and designs tailored to specific client need.• Design of MVP interfaces for early-stage startups.

Baltimore, Maryland Area

• Solved complex design problems and support development solutions for a range of clients looking to optimize SEO, increase conversion rates, standardize business logic, and improve overall customer experience.• Created a flexible design system to ensure design artifacts are delivered efficiently and with consistent results across client projects.• Managed projects both as lead designer and project manager, including agile ceremonies, and building of project roadmaps for client consumption.• Led design efforts with clients from initial sales engagements to final deliverables and implementation.• Developed initial design processes as SmartLogic’s first designer, while also being a champion of design thinking during all phases of a project.

Baltimore, Maryland Area

• Lead agile design team as scrum master and designer, helping to unify UX with other teams and stakeholders.• Create UX deliverables for development sprint team including, storyboards, user flows, high fidelity mockups, interaction specifications, prototypes, and animation requirements.• Developed a design system including both a visual and CSS style guide to create consistency across the product and provide development teams with quicker access to style patterns.

Greater New York City Area

• Created collateral for major partners such as Google to help raise nearly $2 million in donations.Conceptualized design for large-scale campaign fundraisers and provide final assets for both print and digital distribution.• Launched major re-branding effort for all internal print collateral.• Visualized data through infographics to assist internal staff and potential partners in understanding donor trends.• Designed assets for major awareness campaigns to increase user engagement across all social media channels.

• Provided technical and visual design revisions to VIP clients resulting in increased high-volume sale success and future business of over $1.2 million annually.• Re-designed the Blurb help center homepage resulting in clear points of contact for customers.• Assisted with InDesign plug-in user interface adding design elements where needed to reduce customer friction.• Collaborated with head designers and engineers in logging and prioritizing bugs and feature requests to increase conversion.

Ux/Ui Mobile Design Certificate, Ux/Ui Design

Bachelor Of Arts, Illustration

Aa, Photography