Craig Mertan Email & Phone Number

• Design System
• Led the creation and management of TeamSnap's first cross-platform design system for iOS, Android, and Web.
• Developed scalable foundations including color, typography, iconography, elevation, and spacing.
• Created an expanded color palette by introducing color theory techniques, increasing unity and scalability for UI design across light and dark modes.
• Built component explorations directly in SwiftUI, Compose, and Web to validate new concepts and get buy-in from engineering.Product Initiatives
• Led B2C product initiatives for 4M DAU across iOS, Android, and Web.

Baltimore, Maryland Area

• Modernize website interfaces to meet current user needs and to drive additional traffic.
• Create custom logos and designs tailored to specific client need.
• Design of MVP interfaces for early-stage startups.

Baltimore, Maryland Area

• Solved complex design problems and support development solutions for a range of clients looking to optimize SEO, increase conversion rates, standardize business logic, and improve overall customer experience.
• Created a flexible design system to ensure design artifacts are delivered efficiently and with consistent results across client projects.
• Managed projects both as lead designer and project manager, including agile ceremonies, and building of project roadmaps for client consumption.
• Led design efforts with clients from initial sales engagements to final deliverables and implementation.
• Developed initial design processes as SmartLogic’s first designer, while also being a champion of design thinking during all phases of a project.

Baltimore, Maryland Area

• Lead agile design team as scrum master and designer, helping to unify UX with other teams and stakeholders.
• Create UX deliverables for development sprint team including, storyboards, user flows, high fidelity mockups, interaction specifications, prototypes, and animation requirements.
• Developed a design system including both a visual and CSS style guide to create consistency across the product and provide development teams with quicker access to style patterns.

Greater New York City Area

• Created collateral for major partners such as Google to help raise nearly $2 million in donations.Conceptualized design for large-scale campaign fundraisers and provide final assets for both print and digital.
• Launched major re-branding effort for all internal print collateral.
• Visualized data through infographics to assist internal staff and potential partners in understanding donor trends.
• Designed assets for major awareness campaigns to increase user engagement across all social media channels.

• Provided technical and visual design revisions to VIP clients resulting in increased high-volume sale success and future business of over $1.2 million annually.
• Re-designed the Blurb help center homepage resulting in clear points of contact for customers.
• Assisted with InDesign plug-in user interface adding design elements where needed to reduce customer friction.
• Collaborated with head designers and engineers in logging and prioritizing bugs and feature requests to increase conversion.

Ux/Ui Mobile Design Certificate, Ux/Ui Design

Bachelor Of Arts, Illustration

Aa, Photography