Craig Parfitt Email & Phone Number

A strategic leader experienced and focused on delivering measurable business outcomes and building the teams that provide the required capabilities for the organisation. Responsible for ensuring the appropriate integration of data, advanced analytics, and technology to transform an enterprise into a digital organisation. A published speaker on the use of Artificial Intelligence and advanced analytics. Various roles have built upon a foundation delivering innovation, strategy, and solutions; measurable benefits have been generated using advanced analytics and modelling focused on profitability, revenue growth, operational efficiency, cost, and risk reduction. Specialisations: adaptive automated expert systems, product development, digital communications, application of data science with a strength in machine/deep learning.Currently driving research into the use of AI supporting clinicians to diagnose the early onset of disease and classification of injuries: augmented medical diagnostics. This pairs with work over the last few years utilising NLP and ML for the implementation of Digital Assistants.