Craig Michaels Email & Phone Number

Cupertino, California, Us

Cupertino, California, Us

Manage e-commerce, mobile app and call center platforms for iPhone sales in the Americas. Lead business and product development activities with domestic and international wireless carriers, including AT&T, Sprint and Verizon. Develop new marketing programs, product/service bundles and customer experience improvements with engineering, marketing, operations and legal teams. Partner with Apple Retail on key programs, including Personal Pickup (buy online, pick up in store) and wireless carrier data integration.• Manage new product launches, directing sales, support and carrier readiness activities. • Develop growth strategies for emerging markets through new trade-in, financing and product bundles.• Define customer acquisition and retention programs, expanding app, telesales and chat platforms.

New York City, Ny, Us

Launched and managed electronic sell-through and subscription businesses for 12 broadcast and cable networks on digital platforms, including broadband, consumer electronics (console, set-top-box, iTV) and wireless services. Led marketing, ops and creative development teams. Produced content optimized for digital markets and online/on-air marketing campaigns with networks and distribution partners. Developed web, mobile and TV apps and virtual goods (e.g., avatars) to promote, generate revenue and expand NBCU brands. Analyzed sales data for new opportunities, product improvements and promotional effectiveness. • Oversaw 120 television series, generating $50MM/year in digital sales.• Managed key distribution partnerships with Amazon, Apple, Google, Microsoft, Sony and Verizon.• Supported the development, distribution and promotion of over 100 iOS and Android apps.

Us

Led content, partner management and editorial operations for an IP-based video-on-demand service that ran on consumer set-top-box, service provider and online platforms. Oversaw team of 10 partner and product managers, editors and producers. Defined programming and customer acquisition strategy. Negotiated content licenses and defined operational processes with content partners. Developed content management systems and analytic tools to track customer and content profitability. Reported to CEO.• Launched the Akimbo service, adding 10,000 video titles during tenure. • Managed 200 content partnerships with film studios, cable networks and independent producers.• Defined TV and web user interfaces for the service, including social rating/recommendation features.

Us

Drove hardware, software and service development for a set-top-box solution that delivered video, music and games throughout the home. Led cross-functional teams, including marketing, engineering, ops and content groups. Developed product marketing and promotional materials for platform partners. • Created reference platform for systems integrators (Motorola, Cisco).• Conducted lab/field trials with cable operators, including Comcast, Time Warner and Charter.

Cupertino, California, Us

Created product requirements, competitive and customer analyses and financial projections. Drove product decisions through engineering, operations and finance. Managed full product lifecycle including development, marketing and sales. Presented product, technology and strategy for executive reviews, press interviews (TV, radio, print), customers, developers and channel partners. • Achieved over 2 million in unit sales during product’s first year.• Executed 4 product launches.

Us

Helped generate a corporate strategy plan for a $3 billion telecommunications company. Built financial valuation models to guide company-wide restructuring program, shifting emphasis from local services to wireless and data businesses. Conducted over 50 in-depth interviews, collecting insights across all levels.

Cupertino, California, Us

Developed and produced Web sites, sales tools, interactive retail demos and point-of-purchase materials for Apple sales force and retail channel partners. Presented products and marketing strategies at field sales and trade events, including “train-the-trainer” programs. • Built first in-store kiosks and demo discs, allowing display units to “sell” benefits direct to consumers.• Managed cross-functional internal creative and advertising agency teams.

Cupertino, California, Us

Managed sales of both student and institutional markets across Alabama. Built four new computer stores within on-campus bookstores, including tailored inventory, merchandising and marketing programs. • Created the launch/operations manual used by other Apple bookstore programs across the country.• Achieved revenue of 180% above quota, ranking 1st in the entire US.

Mba, Marketing

Bs, Commerce