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International Restaurant, Franchising Real Estate and Senior Care experienced Senior Executive with significant experience driving several world class global brands, responsible for billions of dollars in sales guiding them in their turn around. A track record of being able to develop distinct strategies that have resulted in a competitive advantage and can also translate these in to specific plans and objectives necessary to achieve results. A champion of talent; recruiting, training, motivating and retaining it. Strong in communication skills. A high energy, results-oriented achiever who sets, pursues, and achieves aggressive goals for organizational success.Flexible and versatile – able to maintain a sense of humor under pressure. Poised and competent with demonstrated ability to easily transcend cultural differences. Thrive in deadline-driven environments. Excellent team-building skills that I employ as part of my turnaround management approach.Key Operational and General Management Qualifications include: Strategic Thinking Creativity and Innovation Crisis Management & Organizational Restructuring Leading World Class Talent and Teams Strength in Franchising Profit Generation Communications Customer Service DrivenSpecialties: Private Equity, turnaround situations, chain restaurants, International, franchise, franchising, restaurants, real estate, senior care, finance, international opportunities, equity, australia, south america, latin america, asia, japan, south korea, france, uk, germany, ceo, coo, president, country manager, "franchise sales"
Boston Lobsta Inc
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Chief Executive OfficerBoston Lobsta Inc Jun 2021 - PresentHaving fun, growing a franchise in the Mason's Famous Lobster Rolls group. The best franchise out there. We serve high quality product in a limited menu restaurant concept. We have the opportunity to meet and serve our guests like no other restaurant and invite them in to a clean, safe and vibrant environment. Read the reviews for yourself. You might very well want to join the family.
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CeoMission Foods Inc Jun 2017 - Jun 2023Took a troubled franchise and have turned it in to Brand role model with annual sales growth. Using same skills that helped turn the sales trend at McDonald's of Japan and developing family members to assume leadership roles and take over ownership of business.In less than 5 years we have more than doubled the original AUV, set a new unit opening record for the brand and achieved an 80% sales increase for a remodel.
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PresidentSenior Helpers Jan 2015 - Jun 2017Towson, Maryland, UsPresident of Senior Helpers, the premier franchise that delivers on what families and their loved ones need most. With over 280 locations across the USA, sold master franchises in both Australia and Canada. Recruited and developed a top notch team of talent to grow the business. Leonard has shepherded Senior Helpers since 2012. During his tenure he has helped franchisees achieve their goals as the Brand has achieved record average territory sales. He has driven the sale of the Company twice to private equity groups, establishing new bench marks for value creation. -
Chief Operating OfficerSenior Helpers Feb 2012 - Dec 2014Towson, Maryland, UsResponsible for creating and driving the strategy of growth working with our equity ownership group and our franchisee's owners council. Have consistently grown the business in high double digit same unit sales growth by developing unique programs in Alzheimer's, dementia, Veteran's benefits, community assistance and Parkinson's.All key departments report to me; Finance, Marketing, People, Training, IT and Product Development.Developed strong working relationship with Franchise Owner's Council and worked with this important group in a collaborative manner.Drove franchise sales activities. -
Evp / President International OperationsSmashburger Jan 2011 - Aug 2011Denver, Co, UsStart up of International Operations including company operated and franchised operations. Responsible for system platformefforts; operations, restaurant systems, manpower planning and recruitment. Created systems labor management and deployment model Piloted company's "culture" creation effort Developed high volume kitchen model -
ConsultantCraig Leonard Feb 2010 - Jan 2011Strengths are in the area of strategic development, team building, profitability and execution.International experienced.
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Chief Operating OfficerCentury 21 Real Estate Llc Mar 2008 - Feb 2010Direct all strategic planning initiatives and hold P&L responsibility for this $4 billion iconic real estate chain, with over 8,000locations throughout the U.S. and 68 other countries. Managed 8 Vice Presidents within operations, training, finance, new businessand strategic development and measurement. Stopped a 15 year consistent erosion of market share by implementing franchise competencies. Created a new franchise model as well as laying the foundation for the "New Millennium Generation" franchise. Instituted new International business planning requirements and accountability model. Restructured the field organization to align resources to be deployed towards the best franchisees. Collected over $10 million in outstanding franchise royalties. -
Chief Operating OfficerMcdonald'S Of Japan Sep 2004 - Mar 2008Led all franchising and operational activities for the entire country of Japan which included 3800 locations doing $5 billion inannual sales. Direct responsibilities for franchising decisions, restaurant operations, restaurant systems creation andimplementation, training and human resources. Ended 8 years of continuous sales and traffic count erosion. Grew sales from $4 billion to $5 billion annually. Drafted long term franchise strategy to move from 80% company owned units to 80% franchised model. Created dynamic new de-centralized operations organization dividing the country in to 5 regions. Returned profitability to the business.
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Director Of OperationsMcdonald'S Restaurants Aug 2001 - Sep 2004Directed all strategic initiatives required to ensure profitable growth with over 460; Oklahoma and Tennessee. Responsible for franchising, training and field management. Turned the Region from last at #37 to continuously in Top 3 in sales and customer satisfaction. Transformed average unit volume from $1.4 million to over $2 million. Developed "Great Southern University", hands on retraining program for all of the Region's franchisees. Implemented new franchise restaurant minimum standards program.
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Vice President Of OperationsSydran Services Inc Jul 1998 - Jun 2000Responsible to grow this Burger King franchisee in the Gulf coast area. P&L responsibility for $240 million in annual sales. Grew the operation from 120 restaurants to 200+ in two years. Assembled a team with the ability to grow the brand rapidly in the area of real estate, construction, human resources, training and operations. Led the mergers and acquisitions activities. Fostered a new program that allowed all the restaurants to transform over a three year plan in both facilities and guest satisfaction.
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Vp OperationsTrefz Corporation Apr 1989 - Apr 1998Responsible for the operations of a large McDonald's Restaurant franchise in the states of Connecticut and New York.
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Vice President Of Operations For Full Service Restaurant BusinessBaymeadow'S Restaurant Corporation Apr 1988 - Apr 1989
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Regional ManagerPopeyes Famous Fried Chicken 1984 - 1989
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SupervisorKimco Corporation Jun 1976 - Apr 1984
Craig L. Skills
Craig L. Education Details
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University Of IdahoAnimal Sciences -
Wayland High School
Frequently Asked Questions about Craig L.
What company does Craig L. work for?
Craig L. works for Boston Lobsta Inc
What is Craig L.'s role at the current company?
Craig L.'s current role is CEO at Boston Lobsta Inc.
What is Craig L.'s email address?
Craig L.'s email address is cl****@****ger.com
What is Craig L.'s direct phone number?
Craig L.'s direct phone number is +186220*****
What schools did Craig L. attend?
Craig L. attended University Of Idaho, Wayland High School.
What are some of Craig L.'s interests?
Craig L. has interest in Cooking, Travelling The World, Reading.
What skills is Craig L. known for?
Craig L. has skills like Franchising, Strategy, Strategic Planning, Team Building, Start Ups, Training, Management, Leadership, Marketing, Profit, P&l Management, Restaurants.
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