Craig Lyon Email & Phone Number

Austin, TX, US

Austin, Texas, US

Joined Nutrabolt, a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 Energy® (one of the.

Portland, Oregon, US

Joined this innovative agency that believes in the power of sport, the potential of the athlete and the future of holistic wellness, as a brand strategy advisor. Promoted into an executive leadership role within six months. Serve in a dual capacity—leading vision, ideation and execution of brand strategy work with iconic brands in the sport/athlete/culture.

Sacramento, CA, US

Became the first Vice President – Head of Marketing for Connected International Inc., one of the premiere cultivators of high-end cannabis in the world (Best known for the Alien Labs brand). Built and lead a high-performing team of 10 (20 indirect reports) in creating a marketing engine to fuel rapid growth of the company’s brands, drive product demand and.

Beaverton, OR, US

Hand-picked to serve on Nike’s North America Brand Leadership team as head of marketing for the Central U.S. and Canadian marketplace. Partnered with peers across the continent to develop strategically aligned brand strategy and go-to-market plans, ensuring the brand’s voice and energy extend across all products and activations.Key Wins: Led a complex.

Beaverton, OR, US

Led Nike’s Global Basketball marketing team and offense across all signature athlete businesses, performance innovations and influencer marketing / collaboration programs. Created world-class product narratives that fueled consumer experiences around the globe by transforming insights into stories of inspiration and propelled athletes towards their most.

Beaverton, OR, US

Led the Signature Franchise development and introduction of NBA icons Kyrie Irving and Paul George, with accountability for athlete brand identity, business growth strategy, product narrative development, athlete insights, creative development, consumer experience concepting, brand partnerships, storytelling and creative agency briefing. Key Wins: Drove.

Beaverton, OR, US

Brought in to grow Nike Basketball’s social footprint and drive engagement and product conversation on Nike.com. While here, led development and launch of @NikeBasketball on Instagram, which today has 15M+ followers. Also, played an integral role in the 2013 redesign of Nike.com, creating a more genuine consumer experience.

Beaverton, OR, US

After serving as a digital marketing intern, was offered a full-time role as Brand Communications Specialist. Landed dream job on the heels of the U.S. economic crisis, starting Nike career just three weeks after graduation. With agency partners, introduced “Just Do It” campaign in Brazil, Argentina and South Africa.