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A charismatic and high-achieving global business leader with year-over-year success in driving brand affinity, consumer demand and growth through game-changing brand initiatives, savvy line planning and a natural ability to unify and energize diverse teams.An inspiring, energetic developer of people and teams who leads with a deep belief in the power of team and an unwavering commitment to challenging, teaching and empowering people to reach their individual goals while bringing best-in-class products, experiences and partnerships to life.An authentic and articulate communicator with a career built around drawing people into a storyline and keeping them hooked. Highly skilled in creative brief development, storytelling and presentation design.Key strengths include: brand ethos development, franchise strategy, influencer collaborations, innovation storytelling, agency & athlete relationship management, consumer insights, e-commerce and team leadership. También soy conversadora en español.
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Senior Vice President Of MarketingNutraboltAustin, Tx, Us
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Senior Vice President Of MarketingNutrabolt Jun 2024 - PresentAustin, Texas, UsJoined Nutrabolt, a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 Energy® (one of the fastest-growing energy drink brands in the U.S. and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the U.S.), and Cellucor® (an award-winning sports nutrition brand created in 2002). -
Vice President Of Brand StrategyAdopt 2022 - Jun 2024Portland, Oregon, UsJoined this innovative agency that believes in the power of sport, the potential of the athlete and the future of holistic wellness, as a brand strategy advisor. Promoted into an executive leadership role within six months. Serve in a dual capacity—leading vision, ideation and execution of brand strategy work with iconic brands in the sport/athlete/culture space while partnering with Adopt founders in developing the agency’s brand identity, culture, services and products. -
Vice President Of Marketing At Alien Labs & Connected Cannabis Co.Connected Cannabis Co. 2021 - 2022Sacramento, Ca, UsBecame the first Vice President – Head of Marketing for Connected International Inc., one of the premiere cultivators of high-end cannabis in the world (Best known for the Alien Labs brand). Built and lead a high-performing team of 10 (20 indirect reports) in creating a marketing engine to fuel rapid growth of the company’s brands, drive product demand and accelerate profitability. Served on the executive leadership team with additional accountability for expansion planning, investor relations and formation/implementation of the company’s vision and strategic priorities.Key Wins: Forged a strategic partnership with world-renowned artist Travis Scott, working collaboratively with Cactus Jack Design to launch Scott’s name brand cannabis line, Cactus Farms. Also, set the company’s first long-term product line planning and assortment strategy, including the introduction of a classic genetics pricing tier and the launch of six new genetic franchises. -
Sr. Director Of Brand Marketing, North AmericaNike Mar 2020 - Feb 2021Beaverton, Or, UsHand-picked to serve on Nike’s North America Brand Leadership team as head of marketing for the Central U.S. and Canadian marketplace. Partnered with peers across the continent to develop strategically aligned brand strategy and go-to-market plans, ensuring the brand’s voice and energy extend across all products and activations.Key Wins: Led a complex decoupling of two distinct markets – Central U.S. and Canada – to better serve consumers in each marketplace. Delivered powerful campaigns in response to the COVID-19 pandemic, the fight against racial injustice in America and to encourage Americans to vote. -
Senior Brand Director, Global BasketballNike 2017 - Mar 2020Beaverton, Or, UsLed Nike’s Global Basketball marketing team and offense across all signature athlete businesses, performance innovations and influencer marketing / collaboration programs. Created world-class product narratives that fueled consumer experiences around the globe by transforming insights into stories of inspiration and propelled athletes towards their most audacious goals. Key Wins: the introduction of signature athlete Giannis Antetokounmpo and forging never-been-done partnerships and influencer collaborations with players from the design, art, gaming, professional sports, food and airline industries (including the NBA, Paramount Pictures, Lionsgate, General Mills, Pepsi and NASA).
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Brand Director / Brand Manager, Global BasketballNike 2013 - 2017Beaverton, Or, UsLed the Signature Franchise development and introduction of NBA icons Kyrie Irving and Paul George, with accountability for athlete brand identity, business growth strategy, product narrative development, athlete insights, creative development, consumer experience concepting, brand partnerships, storytelling and creative agency briefing. Key Wins: Drove the fastest growth business units in Nike’s portfolio. Developed new models of athlete engagement across brand and sports marketing, and transformed the Brand Marketing function, taking it from a passive content machine to a cohesive, strategic force that unified the athlete, merchandising and the overall business.
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Community Specialist, Global BasketballNike 2012 - 2013Beaverton, Or, UsBrought in to grow Nike Basketball’s social footprint and drive engagement and product conversation on Nike.com. While here, led development and launch of @NikeBasketball on Instagram, which today has 15M+ followers. Also, played an integral role in the 2013 redesign of Nike.com, creating a more genuine consumer experience.
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Brand Communications Specialist, Emerging MarketsNike 2011 - 2012Beaverton, Or, UsAfter serving as a digital marketing intern, was offered a full-time role as Brand Communications Specialist. Landed dream job on the heels of the U.S. economic crisis, starting Nike career just three weeks after graduation. With agency partners, introduced “Just Do It” campaign in Brazil, Argentina and South Africa.
Craig Lyon Skills
Craig Lyon Education Details
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Indiana University BloomingtonTelecommunications Production & Industry Management
Frequently Asked Questions about Craig Lyon
What company does Craig Lyon work for?
Craig Lyon works for Nutrabolt
What is Craig Lyon's role at the current company?
Craig Lyon's current role is Senior Vice President of Marketing.
What is Craig Lyon's email address?
Craig Lyon's email address is cr****@****ike.com
What is Craig Lyon's direct phone number?
Craig Lyon's direct phone number is +197125*****
What schools did Craig Lyon attend?
Craig Lyon attended Indiana University Bloomington.
What skills is Craig Lyon known for?
Craig Lyon has skills like Social Networking, Digital, Video Editing, Video Communication, Organization, Marketing, Strategic Communications, Messaging, Concept Development, Community Management, Digital Strategy, Social Media.
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