Craig Marshall-Nicholls

Craig Marshall-Nicholls Email and Phone Number

Chief of Staff | Strategy & Operations | 3x tech startup acquisitions | ex-Google @ UPSIDE Foods
Craig Marshall-Nicholls's Location
Lafayette, California, United States, United States
Craig Marshall-Nicholls's Contact Details

Craig Marshall-Nicholls personal email

n/a

Craig Marshall-Nicholls phone numbers

About Craig Marshall-Nicholls

In the first 15 years of my career I helped grow three tech start-up businesses to successful acquisitions. The last of these brought me to Google where I spent nearly 8 years in Chief of Staff, strategy and operations roles, including 4 years at the heart of Google’s $200B+ Ads business. In 2023 I'm refocusing my energy towards work that's good for the planet and its inhabitants, joining the UPSIDE Foods leadership team as Chief of Staff to the CEO.

Craig Marshall-Nicholls's Current Company Details
UPSIDE Foods

Upside Foods

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Chief of Staff | Strategy & Operations | 3x tech startup acquisitions | ex-Google
Craig Marshall-Nicholls Work Experience Details
  • Upside Foods
    Chief Of Staff To The Ceo
    Upside Foods Feb 2023 - Present
    Berkeley, California, Us
  • Google
    Chief Of Staff, Google Ads
    Google Mar 2019 - Feb 2023
    Mountain View, Ca, Us
    Working closely with the Ads executive leadership team, their Chiefs of Staff, and with senior stakeholders across Google’s other products and functions to run the Ads executive leadership cadence, enable business performance management (incl OKRs), and lead efforts on the Ads metrics ecosystem, operating rhythm, annual planning, resource management (headcount & opex), and special projects.
  • Google
    Chief Of Staff & Ops Lead, Consumer Messaging Products
    Google Sep 2015 - Mar 2019
    Mountain View, Ca, Us
    Thought partner and execution lead for Jibe’s CEO while integrating into Google: reinventing our product and business strategy; transforming our customer and industry relationships; scaling the cross-functional team from 40 to 400+; growing Google’s Messages app from <1M to 200M+ active users.
  • Jibe Mobile
    Senior Director, Product Marketing
    Jibe Mobile Jun 2011 - Sep 2015
    Mountain View, Ca, Us
    Joined as employee #15 globally, #3 in EMEA, at the time when we pivoted our business to become a cloud communications platform for mobile operators. Crafted our new product strategy, authored all our sales and marketing materials, evangelized our approach with industry standards bodies, and engaged deeply with customers both to close deals, and to support their consumer launches using our platform. Our success moved Google to acquire the company, and to adopt the RCS standard as the linchpin of their Android messaging strategy.
  • Surrogacy Uk
    Board Member & Secretary
    Surrogacy Uk Oct 2011 - Oct 2013
  • Nuance Communications
    Director, Product Management & Marketing
    Nuance Communications Oct 2010 - May 2011
    Burlington, Ma, Us
    Led product strategy and evangelisation in EMEA for telco & enterprise mobile products and services.
  • Nuance Communications
    Director, Technical Sales
    Nuance Communications Oct 2008 - Oct 2010
    Burlington, Ma, Us
    Led an international technical sales and account management team of 15 people. Key stakeholder in product management and marketing decisions. Sold and supported mobile telcos across EMEA/APAC.
  • Snapin Software
    Director, Technical Sales
    Snapin Software Dec 2005 - Sep 2008
    Us
    Employee #16 globally, #3 in EMEA. Built an international technical sales team supporting opportunities across EMEA and APAC. Led the Product Council that owned the product roadmap. Sold $XXm global deal to mobile carrier Vodafone.SNAPin Software was acquired by Nuance Communication in September 2008.
  • Verizon Business
    Head Of Consulting Services, Digital Media Technologies, Emea
    Verizon Business Jun 2005 - Dec 2005
    Basking Ridge, Nj, Us
    Supported the integration of ICF’s team and technology into MCI’s Digital Media Technologies division. Sold and delivered consulting services to media and telecommunications companies.
  • Img Media
    Head Of Operations, Emea
    Img Media Jun 2004 - Jun 2005
    Chiswick, London , Gb
    Founding member in 2001 of entrepreneurial team establishing a spin-off video production technology business. Sold, delivered and supported £Xm solutions. Managed a team of solution consultants, engineers, trainers and documenters. Authored all product marketing materials.
  • Img Media
    Solution Consultant
    Img Media Jan 2002 - Jun 2004
    Chiswick, London , Gb
    Sales support, business analysis & customer delivery project management of enterprise ICF (Interactive Content Factory) systems to global customers. http://www.icf.tv.
  • Img Media
    Technical Project Manager
    Img Media Jan 2001 - Dec 2001
    Chiswick, London , Gb
  • Img Media
    Technical Operator
    Img Media Jun 2000 - Dec 2000
    Chiswick, London , Gb

Craig Marshall-Nicholls Skills

Mobile Devices Mobile Applications Product Management Product Marketing Mobile Technology Strategic Partnerships Project Management Telecommunications Start Ups Mobile Communications Wireless Solutions Marketing Saas Go To Market Strategy Business Development Digital Video Strategy Cloud Computing Customer Service Product Development Rcs Rcs E Surrogacy Not For Profit Speech Recognition Video Production

Craig Marshall-Nicholls Education Details

  • London Business School
    London Business School
    Mba With Distinction
  • University Of Oxford
    University Of Oxford
    Psychology & Physiology

Frequently Asked Questions about Craig Marshall-Nicholls

What company does Craig Marshall-Nicholls work for?

Craig Marshall-Nicholls works for Upside Foods

What is Craig Marshall-Nicholls's role at the current company?

Craig Marshall-Nicholls's current role is Chief of Staff | Strategy & Operations | 3x tech startup acquisitions | ex-Google.

What is Craig Marshall-Nicholls's email address?

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What schools did Craig Marshall-Nicholls attend?

Craig Marshall-Nicholls attended London Business School, University Of Oxford.

What skills is Craig Marshall-Nicholls known for?

Craig Marshall-Nicholls has skills like Mobile Devices, Mobile Applications, Product Management, Product Marketing, Mobile Technology, Strategic Partnerships, Project Management, Telecommunications, Start Ups, Mobile Communications, Wireless, Solutions Marketing.

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