Craig Staley Email & Phone Number

Omaha, Ne, Us

Omaha, Nebraska

Plan, facilitate and implement process improvement, standardization and organizational change projects. •Managing a successful 18-month project involving eight internal teams; from process development, API integrations to implementation allowing NFM to move from internal installation teams to an external third party installation provider•Developed Strategy Map, Value Stream Maps, Day in the Life, Staff Skills Assessment, KPIs, Performance Appraisals, and Training Documentations for four newly organized teams within the Logistics Division•Facilitated KPI events with executives from five different teams to ensure there was alignment with corporate goals down to staff level performance appraisals•Collaborated with General Counsel and IT teams to develop a contract management process for the direction of outside vendors and NFM•Analyzed ROI of the potential warehouse training department that led to the eventual formation of the new department•Professionally facilitated the planning and development of current and future state Value Stream Maps with cross-functional teams across the organization•Effectively created and established Training Guides or SOPs for all staff impacted by the implementation of a new process

Omaha, Nebraska, United States

Develop E-Commerce merchandising and product content strategies to grow sales year over year. Serve as product owner for all E-Commerce projects related to merchandising, product display and shipping. Develop and lead a team of Content Coordinators, Drop Ship Buyer and merchandisers.•Increased E-Commerce sales 25%+ consistently year over year•Implemented strategy that reduced customer returns and dissatisfaction on nfm.com by 4.83% YOY, 2017•Evaluated new LTL shipping provider for drop ship, saving $40,000+ in delivery expenses in one yearDeveloped strategy and directed team that increased drop ship sales by +73% YOY, 2016•Progressively grew and improved Site-to-Store product sales +52% YOY, 2016•Developed and implemented strategies to improve NFM Google Business Reputation from less than 3.5 stars and less than 2,000 reviews to 4.6+ stars with 30,000+ reviews for each store location•Lead numerous IT projects, as the Product Owner, ranging from website redesigns to creating internal software from the ground up•Recognized as an excellent leader having 10 members of my team selected for internal leadership development programs•Partnered with Merchandising and Brand Teams to develop and implement a house brand strategy that made it easier for customers to shop by style while making it more challenging to compare prices with our competition•Implemented a custom best seller product sort algorithm for nfm.com that weighted Sales, Units Sold, Returns and Margin to merchandise the customer’s results page

Omaha, Nebraska, United States

Lead team of content coordinators and marketing analysts. Select and onboard new drop ship vendors.•Proactively collaborated with Marketing team to develop email and other digital marketing offers that increased top line E-Commerce sales by more than 25%•Project Managed the development of Vendor Content Management software that increased team efficiency by more than 50%•Collaborated with vendors to negotiate terms and build relationships that promoted trust and loyalty

Omaha, Nebraska, United States

Build product content and develop marketing pieces for nfm.com.

Greater Omaha Area