Craig Murchison Email & Phone Number

Dallas, Tx, Us

Fort Myers, Florida, Us

Healthcare sales leader creating and enhancing strategic partnerships while driving top-line growth. Developed and drove strategy with GPO, IDN & Distribution Partners targeting prospective sales opportunities. The organization's senior sales executive responsible for increasing brand recognition while focusing on long-term relationships, at the national level, with trusted commercial partnerships.

Zug, Ch

Drives contract execution with the nation’s largest IDNs and health systems (development, negotiation & pull through success). Strategic partner with new and existing IDN customers. Responsible for leveraging numerous internal resources providing the greatest customer experience possible. Oversees GPO relationships focused on unique specialties - oncology, hematology and gastroenterology.

Develop strategic partnerships with national & regional health plans / payors across the South, through in-network contractual relationships. Negotiate and drive contract compliance resulting in increased reimbursement rates and percentages. Implement strategy and focused pull-through with sales force.

Lead strategic partnerships with the nation's largest, most influential health systems, IDNs and reference laboratories. Creating greater access and stronger alliances for Progenity's sales force as they collaborate with OB/GYN and Maternal-Fetal Medicine specialists.

Monroe, North Carolina, Us

Led a team of eight Account Managers responsible for double-digit sales growth in twenty-eight states. Specializing in sales technique development, creating strategic partnerships with GPOs, IDNs & Distribution partners, and motivating sales force.

Monroe, North Carolina, Us

Promoted to Management Team with responsibility for field travel with Account Managers, development and coordination of CRM utilization, better sales development through targeted account opportunity recognition, and GPO/IDN/Distribution support.

Monroe, North Carolina, Us

Responsible for strategically growing sales in assigned territory while working with each Account Manager ensuring consistent messaging and proven sales techniques.*** 2012 President’s Award recipient ****** 2011 Greiner Bio-One Sales Championship winner ***

Monroe, North Carolina, Us

Preanalytic Medical Device sales through GPO and local contracting leveraging the multi-level sales approach including distribution channels, laboratory directors, supply chain management, safety committees, nursing, chemistry, hematology and phlebotomy supervisors.In-servicing products hospital-wide but not limited to the ER, ICU, CICU, NICU, L&D, Oncology, Pediatrics and MedSurg.*** Named Greiner Bio-One's 2010 Rookie of the Year ***

Dallas, Tx, Us

Establish, develop, and maintain new partnerships with a focus on leveraging and expanding ABCO’s initiatives. Lead the development and implementation of strategic printing solutions and sales objectives. Initiate and execute proposals/presentations and perform pricing negotiations to obtain prospective clients. Educate the sales team on various lead-generating techniques while conducting extensive research to identify new ABCO market segments.

Rahway, New Jersey, Us

Created and executed an effective call plan. Utilized reporting tools provided to achieve territorial goals. Communicated and collaborated with my District Manager on goals. Built business relationships with assigned physicians. Utilized my customer focused selling skills in customer presentations and documented post call notes to assist with pre-call planning designed to maximize call continium. Attended and participated in quarterly Plan Of Action meetings. Merchandised company samples and support materials for maximum impact. Took the opportunity to prospect for new business and evaluated the sales potential of existing customers. Distributed samples to only licensed practitioners and followed all samples regulations.

Wilmington, Ma, Us

Train professional sales representatives (400 reps), route sales representatives (1200 reps), and members of management on various techniques to sell/up-sell products and services new to this division. Develop sales training, conduct on-site training sessions and role-plays, as well as lead joint sales calls for larger “A-Prospects” (primarily hospitals) resulting in double-digit growth for this division each of the past two years. Work with vendors in creating the most effective sales strategies and industry-specific solutions. Conducted over 2300 man-hours of sales training at over 100 locations across North America.

Dallas, Tx, Us

Sold customized printing solutions to large-scale corporations focusing on marketing and training activities. Researched, prospected, qualified, uncovered needs, presented solutions/benefits, and closed prospective clients. Excelled through nine-month training program designed to develop product knowledge, fine-tune sales/presentation skills, and better understand customer types and how to focus on their behavior styles in order to be effective. Marketed ABCO’s various services through a number of creative implementations directed at various market segments. Long-term sales process relying heavily on strong customer relationships.*** Winner of 2004 company-wide ‘Sales Prospecting Activity’ ***

Boston, Ma, Us

Bachelor Of Business Administration (B.B.A.), Professional Selling & Business Management (Double Major)

Master Of Business Administration (M.B.A.), Marketing