Craig Young Email and Phone Number
Sydney, NSW, AU
Craig Young's Location
Greater Sydney Area, Australia
Craig Young's Contact Details
Craig Young work email
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About Craig Young
A commercial consumer marketer and export business developer in the FMCG, Agribusiness and Wine & Spirit industries with accomplishments across Australia, New Zealand and international export markets. Demonstrates transferable skills and style across SMEs, corporations and Government export promotions agency. Key Differentiators:• Influence - Through my ability to articulate a compelling story, drawing on my curiosity of macro trends, ethnography and cultural evolution• Analytical - Leveraging data driven insights, I develop market and category context to identify growth opportunities strategically and tactically• Collaborative - known for building effective relationships with all stakeholders, cross functionally and externally, ensuring project teams are engaged and deliver• Commercial - My background is in lean, fast paced, highly commercial organisations where I’ve demonstrated my broad skill set, agility and results focus, with an emphasis on leading innovation process and projects to drive growth • Positive - My positive and authentic nature allows me to lead, develop and mentor teams• Leader - Recognised as a positive leader influencing organisational cultureCore SkillsDomestic and International Export Market Development Strategy• Market Research & Consumer Insights • Competitor Analysis• Channel Strategy• Portfolio and Brand Architecture• Category Management• P&L ManagementChannels• Retail / B2C / On Premise• B2B / Food Service / Food Ingredients• Wholesalers & DistributorsInnovation / NPD• End to end project management• Cross functional team leadership• Launch planning & executionCommunication Campaigns• Advertising & media strategy• Digital & Social• Shopper marketing• Agency management• Influencer & Sponsorship Management• MeasurementSales Business Development• Developing and executing channel strategy• Grow current customer sales by effective relationship management and converting new customers • Develop value add propositions to meet customer needs
Craig Young's Current Company Details
Australian Trade And Investment Commission (Austrade)
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Senior Global Engagement Manager
Sydney, NSW, AU
- Website:
- austrade.gov.au/SupplierDetails.aspx
Craig Young Work Experience Details
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Senior Global Engagement ManagerAustralian Trade And Investment Commission (Austrade)Sydney, Nsw, Au
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Senior Global Engagement ManagerAustralian Trade And Investment Commission (Austrade) Oct 2021 - PresentSydney, New South Wales, AustraliaLeading a team of Global Engagement Managers to deliver export growth and market diversification outcomes for agribusiness, food and beverage clients. Manage a Key Account portfolio of 25 leading Australian agribusiness, food and beverage exporters, delivering export growth via advice, connections and support. Leading the diaspora mapping and engagement work stream in the Southeast Asia Business Exchange project to drive expansion of Australia's trade and investment with Southeast Asia.… Show more Leading a team of Global Engagement Managers to deliver export growth and market diversification outcomes for agribusiness, food and beverage clients. Manage a Key Account portfolio of 25 leading Australian agribusiness, food and beverage exporters, delivering export growth via advice, connections and support. Leading the diaspora mapping and engagement work stream in the Southeast Asia Business Exchange project to drive expansion of Australia's trade and investment with Southeast Asia. Sector lead for the Grains, Pulses and Feed industries, responsible for peak industry body engagement. Lead the global annual sector planning process, aligning strategy with industry bodies and developing a forward calendar of events. Facilitate the flow of insights and build sector expertise across the network. Part time secondment into Austrade's 'Centre of Excellence', the strategy and industry engagement hub. Project sponsor for major onshore events, delivering formalised engagement between exporters and international buyers. Show less -
Global Engagement Manager - Agribusiness Expansion InitiativeAustralian Trade And Investment Commission (Austrade) Mar 2021 - Sep 2021Sydney, New South Wales, AustraliaKey Account manage a portfolio of agribusinesses to support their international growth strategies. Leading collaborative teams of global experts to provide strategic advice and drive outcomes for businesses. Managing their end to end client experience and ensuring timely success.
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Npd And Sales ManagerImpulse International Pty Ltd / Protein By Plants Feb 2020 - Feb 2021Australia's leading importer, wholesaler and supply chain specialist of nutritious, sustainable and delicious plant foods including Quinoa, Chia, other Ancient Grains, Superfoods, Cacao, Hemp and more to Retail, Food Service, Food & Beverage and Pet Food manufacturers in Australia and export markets.Specialist supplier of Plant Proteins, partnering with world leading innovations. Wholesaler of Australian grown pulses and seeds. Delivered three year strategic growth plan, which has… Show more Australia's leading importer, wholesaler and supply chain specialist of nutritious, sustainable and delicious plant foods including Quinoa, Chia, other Ancient Grains, Superfoods, Cacao, Hemp and more to Retail, Food Service, Food & Beverage and Pet Food manufacturers in Australia and export markets.Specialist supplier of Plant Proteins, partnering with world leading innovations. Wholesaler of Australian grown pulses and seeds. Delivered three year strategic growth plan, which has remained relevant despite the Covid 19 implications. Executing the channel strategy, including expansion into significant new channels. Successfully building an export stream into SE Asia. Project lead of the NPD pipeline, including near in and game changing innovations. Business Development Manager for an existing portfolio of customers across Food, Beverage and Petfood Manufacturers as well as identifying and converting new customers. Building collaborative models with suppliers to deliver value add NPD solutions to current and new customers. Leading the new Protein by Plant business platform, with end to end scope from supplier engagement to B2B marketing execution. Show less
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Marketing And Innovation SpecialistConsulting Projects Jun 2019 - Jan 2020Specialising in innovation opportunity evaluation, end to end delivery and export market evaluation.
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Senior Marketing Manager - New HorizonsSunrice Jun 2018 - Apr 2019SydneyDriving expansion into new categories in ANZ and International markets as well as new geographies. - Led the Strategic Business Team for Low GI rice, a key pillar of the corporate 5 year strategy. Target growth from $4m revenue to $32m by year 5 via NPD, Healthcare Professional (HCP) engagement, Ambassador programs in nutrition and sport as well as consumer communication. Completed Government, Regulatory and HCP research in international markets and executing market entry plans. -… Show more Driving expansion into new categories in ANZ and International markets as well as new geographies. - Led the Strategic Business Team for Low GI rice, a key pillar of the corporate 5 year strategy. Target growth from $4m revenue to $32m by year 5 via NPD, Healthcare Professional (HCP) engagement, Ambassador programs in nutrition and sport as well as consumer communication. Completed Government, Regulatory and HCP research in international markets and executing market entry plans. - Marketing lead in a key strategic project to enter a high profile category in Australia and China with a $100m ambition in 3 years. Led development of consumer and category insights and accountable for product development, go to market and marketing strategies. Show less -
Senior Marketing Manager - InternationalSunrice Dec 2014 - Jun 2018Sydney, AustraliaDriving commercial results through insight driven brand strategy, communication execution and new product development in International markets, particularly the Middle East, ASEAN, China and the Pacific regions. The international markets represent 75% of the SunRice business. Categories include core rice, snacks, convenience and health. Channels include retail and food service, often via distributors. Key to this role is leading and inspiring direct and indirect teams to deliver to brand… Show more Driving commercial results through insight driven brand strategy, communication execution and new product development in International markets, particularly the Middle East, ASEAN, China and the Pacific regions. The international markets represent 75% of the SunRice business. Categories include core rice, snacks, convenience and health. Channels include retail and food service, often via distributors. Key to this role is leading and inspiring direct and indirect teams to deliver to brand strategy, at pace and with excellence. A key achievement has been leading the transformation of our international business from old fashioned rice trading to consumer driven branded business, resulting in a broader portfolio of products in market and major consumer communication campaigns building brand equity and resulting in meaningful profit improvements. I also led our new initiatives such as China eCommerce strategy and the integrated consumer communication. The results include a doubling in size of both our Middle East and Asia businesses in the last 6 years since I first became involved. Show less
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Senior Marketing Manager, Rice And Microwave Rice, Anz And InternationalSunrice Nov 2012 - Dec 2014Following the insights program of the previous years and improved supply after the end of the drought, in this role I led the marketing and category teams to deliver the brand plan projects across both the core rice category and the emerging microwave rice category. Initially focused on ANZ markets but then extended to existing international markets. Delivered rice category growth via improved portfolio architecture, NPD and successful consumer communication campaigns integrated through to… Show more Following the insights program of the previous years and improved supply after the end of the drought, in this role I led the marketing and category teams to deliver the brand plan projects across both the core rice category and the emerging microwave rice category. Initially focused on ANZ markets but then extended to existing international markets. Delivered rice category growth via improved portfolio architecture, NPD and successful consumer communication campaigns integrated through to in store, turning prior volume declines into multi year growth and improving brand equity. Achieved significant penetration increase in microwave rice, establishing a key sub category for retailers and for SunRice. Identified and delivered on the Sushi opportunity, initially in Australia / New Zealand, then extended internationally, elevating it's profile throughout the business from supply to demand side. The new portfolio architecture, pack designs and marketing collateral have seen a doubling of the revenue in 4 years and seen this project become a key strategic priority. Show less
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Head Of Business DevelopmentSunrice Nov 2010 - Nov 2012Coming out of the supply constrained drought years, I led a major consumer insights program to rejuvenate the Australian and New Zealand business, delivering a compelling brand positioning and brand strategy. The marketing and R&D teams reported to me to streamline the extensive renovation and NPD growth projects.I managed the four year Brand Ambassador program with Stephanie Rice, for consumer, community and employee engagement, achieving exceptional media impact, including a highly… Show more Coming out of the supply constrained drought years, I led a major consumer insights program to rejuvenate the Australian and New Zealand business, delivering a compelling brand positioning and brand strategy. The marketing and R&D teams reported to me to streamline the extensive renovation and NPD growth projects.I managed the four year Brand Ambassador program with Stephanie Rice, for consumer, community and employee engagement, achieving exceptional media impact, including a highly successful campaign partnering with UNICEF and primary schools in Australia. Show less
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Marketing & Npd Manager, AnzSunrice Aug 2006 - Nov 2010Experiencing multi year drought constraining supply in the core rice category, my role entering the business was to rebuild a lean marketing team to drive value add NPD, providing additional revenue streams for SunRice not affected by drought driven supply issues. An extensive NPD program was delivered across microwave rice, healthy snacks and convenience meals, achieving the targeted 30% of the profit of the ANZ business while also establishing the long standing reputation around innovation… Show more Experiencing multi year drought constraining supply in the core rice category, my role entering the business was to rebuild a lean marketing team to drive value add NPD, providing additional revenue streams for SunRice not affected by drought driven supply issues. An extensive NPD program was delivered across microwave rice, healthy snacks and convenience meals, achieving the targeted 30% of the profit of the ANZ business while also establishing the long standing reputation around innovation with the retailers. Show less
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Global Brand DirectorSouthcorp Wines Pty Ltd Jan 2000 - Jul 2005Led the Global Brand Team for Rosemount Estate and Premium Boutique Wines across ANZ, UK / Europe and USA. - Delivered the first three year Global Brand Plan for Rosemount Estate that refined the brand positioning, defined the portfolio architecture, developed an NPD pipeline and established communication guidelines. This achieved a turnaround in multi year volume declines, stabilised market shares and established more engaged regional marketing teams. - Delivered an annualised cost… Show more Led the Global Brand Team for Rosemount Estate and Premium Boutique Wines across ANZ, UK / Europe and USA. - Delivered the first three year Global Brand Plan for Rosemount Estate that refined the brand positioning, defined the portfolio architecture, developed an NPD pipeline and established communication guidelines. This achieved a turnaround in multi year volume declines, stabilised market shares and established more engaged regional marketing teams. - Delivered an annualised cost saving of $1.2m while also upgrading the packaging presentation. - Delivered the Strategic Plan for Premium Boutique brands Coldstream Hills and Devils Lair which achieved an increase share of sales to higher returning international markets from 5% to 12%Renovated and innovated popular brands including Queen Adelaide and heritage brands including Seppelt to recruit the next generation of consumers. Built and executed the portfolio plan for the Sparkling wine category including segmentation and innovation. Show less -
Category Manager - Pre Mix And RtdMaxxium Sep 1992 - Dec 1999
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Product ManagerGoodman Fielder Jul 1988 - Aug 1992
Craig Young Skills
Fmcg
Food Service
Category Management
Product Development
Cross Functional Team Leadership
Commercial Management
Consumer Insights
Marketing Communications
Brand Development
Marketing Research
Food
New Business Development
Customer Insight
Management
Negotiation
Supply Chain Management
Key Account Management
Business Development
Trade Marketing
Shopper Marketing
Marketing Strategy
Marketing Management
Retail
Brand Management
International Marketing
Strategy
Marketing
Brand Architecture
Business Planning
Segmentation
Categorization
Business Strategy
Fast Moving Consumer Goods
Craig Young Education Details
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Marketing
Frequently Asked Questions about Craig Young
What company does Craig Young work for?
Craig Young works for Australian Trade And Investment Commission (Austrade)
What is Craig Young's role at the current company?
Craig Young's current role is Senior Global Engagement Manager.
What is Craig Young's email address?
Craig Young's email address is cy****@****.com.au
What is Craig Young's direct phone number?
Craig Young's direct phone number is +614122*****
What schools did Craig Young attend?
Craig Young attended University Of Nsw.
What skills is Craig Young known for?
Craig Young has skills like Fmcg, Food Service, Category Management, Product Development, Cross Functional Team Leadership, Commercial Management, Consumer Insights, Marketing Communications, Brand Development, Marketing Research, Food, New Business Development.
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Craig Young
Greater Brisbane Area
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