Drive consistent, profitable revenue and market share growth.Develop and execute strategic plans to achieve sales targets and expand customer base with a “top down” and “bottom up” approach.Drive a customer centric mindset.Build and maintain strong, long-lasting customer relationships.Partner with customers to understand their business needs and objectives and strategically plan how to meet those needs.Effectively communicate the value proposition through proposals and presentations.Arranges meetings with existing and/or potential customers and presents effectively to sell product offerings.Help to oversee finance operations, especially those related to the product side of our businessHire the best people and develop them to get better.Focus on building teams, culture, and morale.Provides detailed and accurate sales forecasts based on data-driven assumptions for their scope of responsibility.Reach out to investment and private equity network to raise growth funding.

I skillfully initiate all key software-design improvements and act as project manager as a development team director. I deftly establish and lead all Marketing and Sales functions, collaborating with the CEO to develop software (SaaS) business. I create and directly oversee new business development practices, establishing processes that improve profits and productivity. I also drive sales revenues, firmly establishing the company as a new industry Enterprise Project Portfolio/Project Management solution. I provide oversight and leadership to Marketing Manager, developing an annual marketing plan and budget to support organizational strategies and objectives. I also establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.Key Accomplishments:• Establish continuous department process improvements and provide strategic software development recommendations and implementations to ensure a competitive product edge.• Coordinate and manage acquisition and retention marketing campaigns, analyzing and controlling expenditures to ensure conformance to budgetary requirements.• Establish and maintain relationships with key strategic partners, generating new business opportunities that result in increased sales and improved communications. • Ensure effective control of marketing results, analyzing practices, and taking corrective actions to guarantee all marketing objectives are achieved within designated budgets.• Drive sales by establishing branding strategies and differentiators while optimally utilizing the Salesforce program to facilitate the completion of a useful database that assists the sales team with a constant flow of leads.

Provides services - Real Estate Marketing, Advertising, Business Consulting, Marketing Strategy, Leadership Development, Digital Marketing, Social Media Marketing, Demand Generation, Content Strategy, Direct Mail Marketing, Management Consulting, Strategic Growth & Planning, Financial AnalysisWe are a business incubator for individual real estate agents’ businesses. We invest resources into their business to grow them significantly larger. Partner with the top agents across the country to execute leadership and strategic growth using proven business practices.

Sales and Marketing of Project Management Software and Project Portfolio Management Software

I served as an advisor to founder for top literary community social media sites, allowing authors to gain assistance and advice from fellow writers and readers through digital delivery of content. I proficiently drove efforts to increase sales and develop new publishing opportunities. I actively assisted in creating business plans for presentations to venture capital investors. I also provided oversight and guidance for 501(c)3 non-profit organization that publishes and sells books created by high school students. I skillfully managed educational, literary organization dedicated to promoting creative writing in local high schools. I led the focus on literary mentoring while providing creative outlets that promote teamwork and a sense of community.Key Accomplishments:• Facilitated conversion of the organization from membership/subscription-dependent entity to full-service, multiple revenue source companies. Developed a social media plan to integrate and promote AuthorsDen with leading social media sites, including Facebook, Twitter, YouTube, and LinkedIn.• Developed and implemented the Services MarketPlace, providing authors with pre-publishing and post-publishing services from fellow members. Services included editing, cover design, PR, and reviews.• Created Print-On-Demand BookStore with projected sales of $2M, enabling authors to create, upload, and sell books within the AuthorsDen website. • Generated $15M+ in projected sales by creating eBook offerings for member authors.

Provide oversight and guidance for 501(c)3 non-profit organization that publishes and sells books created by high school students. Manage literary organization dedicated to promoting creative writing in local high schools. Lead focus on literary mentoring, while providing creative outlets that promote teamwork and sense of community.Key Accomplishments:• Develop start-up funds for launch, partnering with director and member author to create initial books.• Lead approval from IRS to form non-profit organization.• Negotiate with PVPUSD to launch first project developed by 9th and 10th grade students, entitled "Echoes of Ocean Trails".• Launch second student book project, Barrio Writers, which benefits Santa Ana, CA Youth Community Center. Develop partnership with mentor author Sarah Rafael Garcia to ensure publication success.

I deftly drove efforts to redevelop the eLearning software (SaaS) system, restructuring operations and driving bottom-line profits for shareholders of the publicly-traded company. I partnered with capital investors to structure the company for a possible sale or merger. I skillfully acted as project manager for the software development team, overseeing an international team of third-party software designers, developers, and programmers. I also led the marketing and sales team to drive revenues and exceed sales plan and GAP expectations.Key Accomplishments:• Led development team, including in-house programming, graphics, and web design team, as well as an overseas programming team. Reengineered Virtual University Systems LMS software, creating a user-friendly interface.• Developed SaaS version of VUS and managed the redevelopment of Coursemate course builder software, facilitating conversion of existing training and learning courses to be SCORM compliant and VUS system compatible.• Significantly contributed to boosting stock value from penny stock to $1.50 per share, collaborating with the Chairman and investment bankers to identify, interview, present, and finally conduct an international merger with a China-based organization. • Initiated new sales, developing opportunities with corporate and government organizations to expand the market from traditional eLearning institutions.

Identified new business development opportunities through the use of new industry technology. Led start-up operations for state-of-the-art database processing, direct marketing, printing and mailing production, emphasizing quality, speed, service and value. Managed department heads and liaised with key committees, piloting aggressive sales and marketing growth strategy while increasing profit levels. Created an innovative production facility that produced record amounts of mail for the USPS and distributed via multiple vendor channels.Key Accomplishments:• Founded company and grew startup to become leading provider of target marketing, direct mail production and data services across Western U.S.• Enabled record-breaking operational turnaround times, generating revenue of $11.5M within five years by spearheading production technology plans that enabled company to deliver product within hours rather than days or weeks.• Created and managed multi-location warehousing systems, managing ERP and a multi-million unit inventory for day to day and month to month client projects.• Created and managed internal and external, multiple vendor shipping and logistics operations, responsible for upwards of 2 million pieces of mail daily.• Managed all accounting and finance operations including HR, Benefits, and Purchasing. • Cultivated key relationships with executive management at USPS, which led to approval as Detached Mail Unit (DMU). Created key strategies and mailing solutions with USPS, resulting in substantial cost savings and efficiencies for clients.

Partnered in a computer sales company which transformed a single store ComputerLand franchise into a corporate sales based $110MM+ per year operation. Responsibilities included management, strategic planning for marketing and profitability in sales of PC, Midrange, related peripheral products and network services. Tech certified in various PC product lines (IBM, Compaq, HP, ATT Unix, IBM AIX). Executive in charge of Major Account and Government Sales Team.  Always maintained the highest sales growth and level of profitability of any sales team in the company.  Managed sales growth from start up (Inter-Link Technologies) to $110 Million for FY ‘94

Major account corporate sales

Started out as a driver helper and then elevated to driver (bobtails and big rigs) and eventually to management of logistics, fleet maintenance and driver management. Provide leadership while motivating and leading a contingent workforce. Responsible for the maintenance and up-time of the fleet. Worked extensively around the client farms, wholesale fresh produce markets and supermarkets located around Southern and Central California.