Collaborate closely and execute flawlessly in partnership with brands and agencies to create profound and impactful content across the commercial, branded, and documentary genres.• Created a new slate of films with longtime trusted partner Yeti Cycles to support the brand's growth. Originally pitched concepts, and over two years, shot and delivered 5 new shred-it and narrative projects. The first edit in this series, Roots Run Deep 'Richie', was the most viewed brand post on Pinkbike.com in 2023, resulting in wide-reaching exposure for the Yeti Cycles unique brand.• Architected compelling branded content to support the global launch of the new Bronco in partnership with Ford and their Team Ambassadors. Project centered on creating concepts and situations that were authentic to each person and conveyed how the vehicle enabled them to follow their deeply loved pursuits.• Filmed a variety of impactful projects for Garmin, Pearl iZumi, Rocky Mountain, and K2 skis. Edits involved collaborating on original ideas solidified in an approved brand deck, and executing the filming and post-work. Each undertaking was diverse in subject matter and environments, ranging from branded content to commercial works.• Delivered a personal project documenting the life and experiences of professional Freerider Reed Boggs. Shot over a two-year period, the film evolved into a 50-minute full-length edit that dropped after Reed captured 3rd place at the 2021 Red Bull Rampage, memorializing his momentous accomplishment.

Yeti Cycles is a manufacturer of high-end mountain bikes established in 1985. Although a smaller brand, it holds outsized influence within the industry, introducing innovative designs and sponsoring a list of legendary riders. Initially joined the assembly department before establishing the company’s creative function from inception and being promoted into roles of increasing responsiblity as creative director and principal filmmaker.• Led the creation of all visual materials and content for the brand. By focusing efforts on producing quality imagery, videos, and interactive experiences, consumer engagement increased across all touch points, resulting in year-over-year growth of 25% from 2010-2018. One highlight includes the design overhaul of yeticycles.com, resulting in an annual 175% increase in web traffic.• Served as principal filmmaker and laid the foundation for Yeti's expansion of brand communications through films. Established a series of shred-it and narrative-based films highlighting Yeti athletes and characters. These award-winning films earned multiple Vimeo Staff Picks and established Yeti's most defensible marketing position. • Created and launched "Proven Here" video campaign that tested the bikes on trails across the world. The project resulted in a 2-year campaign that spawned a series of short films and interactive drops viewed over 1M+ times.• Managed media ambassadors and agency partners, and owned a $500k creative budget. In competition with brands 5x Yeti's size, earned a renowned reputation for doing more with less and shared our groundbreaking process with brand partners.

• Principal photographer for all racing, lifestyle, and product imagery for the brand, resulting in better control and production of quality imagery needed to grow the brand's communications. • Responsible for the design of all print projects, including leading the creation of ads in publications such as BIKE and Bicycling, and designing a 25th-anniversary heritage catalog that spanned over 150 pages to promote Yeti's brand. • Developed brand standards for logos, custom colors, typography, and imagery aesthetic to solidify Yeti's unique brand. • Led the design of all brand packing. Developed the initial look and feel of hangtags, clothing labels, bike boxes, and mailers, resulting in consistent and unified branding across products.