Craig Hankins Email & Phone Number

Hamburg, Hh, De

San Francisco, Ca, Us

Fractional growth and operations executive leadership supporting Lief's pivot to commercialization.

Strategy without execution is just hope. Revenue growth without a path to profit is suicide. I help digital health solutions grow by aligning product/market fit, GTM and ops. Clients have included WeightWatchers, Verily, Visana Health, Revive Healthcare, Integral Health, Lief.AI and Flyte.

Minneapolis, Mn, Us

Advisor to Visana's executive team on growth, pricing and operations.

Minneapolis, Mn, Us

CXO role standing up initial pricing, partnerships, plans and operations for Visana's fast-growing unique women's health virtual clinic. Helped Visana prepare for and achieve seed round funding, successfully conclude national virtual network contract with a major commercial insurance company, grow their sales team and operations and establish actuarially-determined value-based contract pricing. Visana Health is the world's most comprehensive virtual women's health clinic, providing medical care and integrated whole-person support for every phase of a woman's life. While other women's health companies focus on fertility and maternity, Visana is the only company focused on providing longitudinal, value-based care from menstruation to menopause, including preventive care, urgent care, and complex gynecology care.

Minneapolis, Mn, Us

Advised Visana executive leadership on growth and product strategy, client negotiations and fundraising, assisting in several client deals and successful funding.

Minneapolis, Minnesota, Us

Advisor to Flyte's executive team supporting Flute's strategic growth.

Minneapolis, Minnesota, Us

Established growth plan, positioning, pricing and reimbursement strategy for Flyte's novel and highly-effective mechanotherapy treatment for women's urinary incontinence.

Newton, Ma, Us

Set up and led sales operations, product commercialization and pricing. Developed & launched new pricing structure & ops for a more simple value proposition, better close rates, easier billing and 30%+ higher revenue per user. Created sales operations team powering 3x sales volume without adding reps. Developed market segment packages & partnerships that led to several partner deals. Drove collaboration with Product and Marketing teams to bring structure to product development and go-to-market processes. Matured sales processes & operations including Salesforce, RFP execution, reporting and forecasting. Defined and executed provider channel development strategy. Facilitated strategic reassessment for growth phase pivot, then executed the commercial operations component of the strategy.

• Established digital health vision and multi-year business plan; Managed portfolio intake and pipeline; Facilitated ideation, journey, scope and solutioning; Prioritized backlog to maximize digital and business KPIs; Developed and delivered senior executive reporting. • Led agile digital product teams for search/transparency solutions; Migrated 23M consumers to new search and transparency platform including go-to market and operations transitions. • Led award-winning Health4Me mobile app with 50%+ annual growth from inception to over 3 million downloads and 1.5M annual users with a 4+ star rating. This involved managing an on/offshore team with a multi-year multi-million dollar program on time and on budget. Resulting awards included 2013 Appy, bronze 2013 Stevie, 2013 eValue8 Innovation; 2015 Bronze Digital Health; 2015 Gold App of the Year in Best in Biz Awards; 2015 eHealthcare Leadership. • Partnered with third party vendors to develop and launch consumer tools including consumer reviews, symptom triage and personalized videos. This approach exceeded user forecast and satisfaction goals. • Explored applications for wearable health devices through integration with mobile apps; Sponsored studies of device usage and relationship to health outcomes for application in future product design. • Sought-after speaker advocating UnitedHealthcare’s perspective on digital technologies in print, radio and speaking events including CES, mobihealthnews, USAToday, National Public Radio, Minneapolis Star-Tribune, Crain’s and others.

• Promoted CDH products through 2013 sustaining #1 market share with 20% annual growth to 6.1M consumers in 2014. Established sales targets, marketing & promotion plans including published white papers and speaking events. • Drove Diabetes Health Plan value-based benefit plan to 50% growth with compelling marketing, sales training and internal and external promotion. Negotiated and managed vendor operations relationship; Expanded product market to pre-diabetes, hypertension and hyperlipidemia. • Negotiated deal for Diabetes Control consult program. Managed 6 major retail pharmacy vendor relationships with 6 major retail pharmacy partners.

• Led consumer-driven health HSA & HRA product team. Established product management structure, defined and executed annual strategy. Coordinated work across national and regional sales, underwriting, marketing, operations and internal and external partners. • Managed relationship with HSA administrator Optum Bank. Effectively integrated Optum Bank features into the UnitedHealthcare member experience. • Established strategic product quality oversight including E2E process flows, issue tracking and prioritization and reporting aligned with sales & consumer feedback. • Led consumer messaging team, managed campaign production and distribution to over 7 million consumers. Improved operational processes and prioritized issue management. • Led cross-functional Executive Development team in a cross-enterprise project Drove breakthrough customer-centric changes to renewal processes driving projected $21M increased revenue. Project triggered cross-enterprise process and culture change. Recommendations implemented in 2009.

Launch manager for Health Savings Account product. Built technology and operations, defined launch plan design portfolio, coordinated plan filings, established product standards, marketing messaging, field support, customer care and issue resolution.

Munich, De

Analyzed emerging markets for new insurance venture opportunities.

Warren, New Jersey, Us

Mba, Finance & Management

Ba, Economics