Craig Norman Email & Phone Number

Helsinki, Uusimaa, FI

Cincinnati, OH, US

• Led discovery, business validation, journey mapping, and other activities to optimize end-to-end (E2E) fresh product metrics at Kroger within an Agile environment
• Collaborated with multiple vertical product teams, engineers, developers, executives, and business stakeholders to execute and document digital projects
• Projects included technology landscape mapping; evaluation, demonstration, validation, and testing for RFID, BLE, and other enabling technologies; process automation discovery for planning and replenishment; and other.

Sydney, NSW, AU

• Defined requirements, lead development & manage project activities, backlog, and other actions in agile environment for multiple digital applications to enable visibility into key hardware and inventory metrics
• Managed new feature introduction for handheld scanner software, features and enhancements for device management to optimize hardware performance, and reporting tools for managing device inventories globally
• Collaborated with engineers, developers, executives, and business unit management across global regions (EU, IMETA, APAC, LATAM, N. America) to define and launch digital projects and trials

Sydney, NSW, AU

• Brambles is one of the world’s most sustainable logistics businesses. Its circular business model perpetuates the share and reuse of the world’s largest pool of reusable pallets and containers, minimizing the impact on.
• Built strategy and framework for global plastic and alternative material evaluation and utilization
• Developed method for measuring progress toward 2025 and 2030 plastic-related goals & associated risks and collaborated with global sustainability team to incorporate into global corporate sustainability plans
• Defined frameworks for global product roadmaps and segment-based portfolios
• Co-led global analysis, targeted industry outreach, and other activities on future supply chain innovations, including technologies, to define opportunities and outline potential future risks to Brambles
• Collected voice of customer (VOC) through interviews with startups and corporations in the supply chain automation and robotics space to gather insights and identify pilot partners for future projects

Addlestone, Surrey, GB

• CHEP, a division of Brambles, is a global leader in managed, returnable and reusable packaging solutions, serving many of the world's largest companies in sectors such as consumer goods, fresh produce, beverage and.
• Led cross-functional, end-to-end product management for new store fulfillment solutions and platforms, including technology integration and voice of customer (VOC)
• Supported new platform commercialization efforts, driving 80% volume and 89% revenue growth from 2017-2019
• Defined, launched, and measured pilots and trials of new platforms and solutions in North American market
• Collaborated with regional and global teams on new solution development & insight sharing to improve speed to market
• Led development of automated monthly product management scorecard for tracking key product performance metrics, used pairwise and other research tools for platform feature analysis, and performed simulations in Excel.

Atlanta, GA, US

• Kids II is one of the world’s fastest growing infant and toddler product companies and designs, markets and distributes more than 400 unique baby and infant products to more than 70 countries under multiple brands.
• Led cross-category product development and launch activities for new in-home gear platforms
• Actively managed and mentored 1-2 direct reports as Sr. Product Manager over Playards, Sleepers, and Infant Seats
• Developed strategic and tactical plans for assigned categories in 1-3 year time frames
• Collaborated on marketing and packaging development, cost reductions, and corporate initiatives in pricing and product development phase gating
• Developed pricing and collaborated on materials and samples for key retailer line reviews

Malmö, SE

• Thule Group is a world leader in products and brands that make it easy for people to transport their equipment securely, safely, and in style, with products in 4 areas: Outdoor, Bags, Towing, and Work Gear. Taking over.
• Drove increasing sales and coordination across all regions (Latin America, APAC, EMEA, and North America) by improving reporting and analysis, streamlining product roadmaps, and by directly making product and category.
• Actively led and mentored 1 direct report
• Led environmental efforts and reporting as site Environmental Sustainability Ambassador
• Managed approximately 1/3 of company products, measured by sales (year-to-date May 2013)

US

• I drove increasing sales and improved profitability with strong, cohesive marketing strategies, tactics, and execution (launch, roadmaps, pricing). Working across the organization, I partnered with demand planning.
• Leading product development and cost reduction projects, I generated over $71 million in new, incremental sales under the Case Logic and Thule brands from 2004-2012 and saved the company over $1.5 million in product.
• Set the stage for future licensing growth, doubling profits generated by strategic and patent licensing in less than 2 years (2010 – 2012) through creative, hands-on, and flexible leadership, communication.
• Actively managed and mentored 2 direct reports
• Led environmental efforts and reporting as site Environmental Sustainability Ambassador and member of CSR team
• Collaborated with marketing communications to create rich online and offline content for key new product launches

US

As Global Category Manager, I planned, developed, launched, and managed products for the automotive, home organization, & media categories to support global marketing and sales efforts. In the automotive category, I led the launch of a new line of organizing products that reversed declining sales in a top 3 customer and resulted in additional retail.

Rosemont, Illinois, US

• Life Fitness is a global leader in providing fitness equipment under the brand names Life Fitness and Hammer Strength. Continuing to stretch myself as a marketer, I shifted into a different role focusing on technical.
• Managed product lines with over $90 million in sales
• Led team that saved over $995,000 and implemented product upgrades on consumer cross-trainers

Chicago, IL, US

• Home Products International (HPI), through its HOMZ™ brand, offers simple, smartly designed home organizational solutions that make life a little easier and a lot nicer.
• Successfully managed the laundry, bath, closet, and hospitality lines, representing around 20% of total company sales, and introduced products creating over $38 million in sales
• Saved over $750,000 in product costs as well as improved category ROI and efficiency by over 44% in 2001 and 12% in 2002

US

Mill’s Pride was a leader in ready-to-assembly cabinetry and furniture, sold through home improvement centers in North America. At Mill’s Pride, I managed closet and storage product lines and improved marketing and sales-tracking reports. Working with retail buyers, developers, and others, I also managed the creation and roll-out of in-store kiosk and.

Orlando, Florida, US

• ClosetMaid is the worldwide leader in home storage and organization, offering innovative wire and laminate/wood storage systems for use in bedrooms, kitchens, family rooms, laundry rooms, home offices and garages –.
• Planned, developed, and managed key shelving and hardware lines for retail and builder channels
• Introduced 100+ new products and line extensions, saved over $360,000 in costs, and improved marketing tools for analyzing margins, ROI, sales impact, and other metrics
• Led the development, launch, and management of the first ClosetMaid website as well as in-store graphics and displays

Handling a territory in Georgia and northern Florida, I gained valuable knowledge of buyer-vender relationships and developed solution-selling techniques by selling directly to retail buyers, conducting annual sales planning, and providing service to accounts.

Mba, Marketing, Human Resources, International Business

Bba, Marketing, Advertising