Craig Oatway Email and Phone Number
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I am a driven and innovative senior leader with international experience in top tier B2B companies, ASX Top 30 and SaaS Start Ups. I specialise in developing and testing robust Go-To-Market strategies in complex organisations and markets, leveraging my hands-on experience within sales and marketing leadership roles. My strengths lie in bringing people and process together to execute strategic goals that deliver tangible value and foster transformative change supporting the delivery of ambitious growth plans.I’m driven by a brighter future for my young family and the generations beyond, seeking challenges that address concerns with environmental sustainability in modern society. I thrive in realms of thought leadership where success is not guaranteed and genuine disruption through innovation is the only way forward.My point of difference is the experience I bring from having worked in strategic leadership roles on both sides of sales and marketing in large, complex organisations that gives me a balanced approach to commercial strategy from insight to scalable execution.As my career evolves I’m seeking a significant challenge in a business with an outstanding culture where creativity is encouraged and success can deliver positive impact to our planet as well as the business.
Asset Engine
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Chief Executive OfficerAsset Engine May 2024 - PresentBunbury, Wa, AuDriven by the desire to make our local communities safer and more resilient I am excited to take the lead in bringing a simple and accessible solution to the world of infrastructure asset management. Digital transformation shouldn't be out of reach for our critical public infrastructure and with Asset Engine we will bridge the gap toward strategic asset management that ensures safe and sustainable practices are a standard across Australia.
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Chief Executive OfficerTimber Insight Nov 2023 - May 2024Bunbury, Western Australia, AuThis position involves overseeing all aspects of the Timber Insight group operations, finances, growth initiatives, market development, and product innovation, working closely with the Board of Directors to develop executive leadership, recruit talent and execute commercial plans to achieve strategic objectives of the respective business units. -
Market Development ConsultantWespine Industries May 2023 - Oct 2023Working with Wespine's Sales & Marketing arm Staxa, I completed a 6 month consultancy project where we developed a new Strategic Plan for the business. This included: field and desktop research, workshops, market segmentation, competitor reviews, market trend analysis, market sizing, product road mapping and go-to-market modelling.This was a greatly enjoyable project to be able to run on behalf of a fantastic West Australian business involved with timber manufacturing and distribution. Sustainable building materials and innovative construction practices are subjects close to my heart and I was able to lend my passion and expertise in these areas to guide Staxa on their journey to becoming a market leader in timber building products.
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Head Of Segment Management AnzJames Hardie Building Products Apac Jul 2021 - Dec 2022Chicago, Illinois, Uso Led the creation and critical validation of compelling value propositions for key stakeholders in the value chain by segment. o Identified gaps in current value chain and developed tools and resources to ensure cross functional integration that could be readily scaled. o Led commercialisation process of new products, leveraging agile frameworks and formed the “New Product Innovation” team validating and delivering our optimal Go-To-Market strategy.o Managed governance of Go-To-Market strategy with commercial leadership team, ensuring regular checks, rapid learning and appropriate adjustment to plans. -
State ManagerJames Hardie Building Products Apac Oct 2017 - Jul 2021Chicago, Illinois, Uso Disrupted market processes to allow for incremental growth of lightweight construction practices. In order to achieve this, developed approaches that were varied, tactical and across many different stakeholders.o Achieved volume and revenue targets set by the business for each financial year.o Established a new culture and level of expectation for an underperforming sales team. As a result, through market development and category share gains, we grew high value product mix improving overall revenue contribution for the region.o Built strong relationships with major residential builders in Perth and developed new commercial agreements. This ensured the retention of key clients and drove additional volume from commodity products.o Played active roles in WA industry associations, sitting on two sub-committees for MBA (housing) and UDIA (land development) and delivered many keynote presentations to large audiences of designers, builders and developers.
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State Manager, Western AustraliaJames Hardie Building Products Apac Aug 2014 - Oct 2017Chicago, Illinois, UsManaging a highly capable team of experienced and enthusiastic people I aim to build on the success of James Hardie in Western Australia in order to deliver significant growth over the next few years. As the company continues to expand its operations across Australia we recognise that the timing is right, in the strong WA market, to take our engineered solutions to the next level in the residential and commercial industry segments.
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National Segment ManagerJames Hardie Building Products Apac Sep 2013 - Aug 2014Chicago, Illinois, UsJames Hardie is a leading international building materials company and a global leader in fibre cement, one of the world's fastest growing building products.Our major operations span Australia, New Zealand, the Philippines and the United States. We employ over 2,500 people who generate revenue of more than A$1.55 billion a year.Taking on a new role within the Australian business I will be working across departments and states to develop existing methods and tools in a way that will allow the business to be more targeted in its go to market strategy around key market segments. Using my background in marketing coupled with more recent experience in sales roles I will be working closely with the sales & marketing functions in the business to better align our efforts internally, as well as with the decision makers and stakeholders in the construction market where we have the strongest value propositions.
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Business ConsultantSteelcase Jan 2012 - Sep 2013I will be driving Business Development initiatives for Steelcase Solutions in new and existing markets across Scotland. My aim is to leverage the design expertise, manufacturing capabilities and market intelligence of Steelcase with my own marketing and sales skills to add serious value to businesses looking to improve their workplaces in order to increase productivity and improve the working environment for their employees.Steelcase Solutions have a unique value proposition which includes manufacturing of high end office furnishing, logistical services, product sourcing, design services and are the world leader in workplace knowledge and research.
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Business Development Manager (Multi Residential)James Hardie Building Products Aug 2009 - Aug 2011Chicago, Illinois, UsDeveloping the multi residential market segment in New South Wales by improving product penetration through specific interaction with leading architects and developers in the State. Ultimately aiming to change building typology in this segment, doubling our volume in the process.
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Channel Marketing ManagerItw Construction Products Jul 2006 - Apr 2009Markham, Ontario, CaMy role is to manage bespoke marketing initiatives through our national distribution channel in the UK and Ireland. Main responsibilities include Point of Sale, Promotional Campaigns and Dealer Incentive Schemes.Other key projects have included Market Research projects (New Business Development & Consumer Buying Behaviour), co-ordinating new product launches with commercial directors and product managing the introduction of a completely new range to the UK. -
Marketing AssisstantEastlake Group 2004 - 2004Gb
Craig Oatway Skills
Craig Oatway Education Details
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University Of StrathclydeMarketing -
University Of SunderlandStrategic Marketing Management
Frequently Asked Questions about Craig Oatway
What company does Craig Oatway work for?
Craig Oatway works for Asset Engine
What is Craig Oatway's role at the current company?
Craig Oatway's current role is Commercial Leadership | Business Strategy & Insights | Product Launch & Growth | International and ASX30 Experience.
What is Craig Oatway's email address?
Craig Oatway's email address is cr****@****ail.com
What is Craig Oatway's direct phone number?
Craig Oatway's direct phone number is +614275*****
What schools did Craig Oatway attend?
Craig Oatway attended University Of Strathclyde, University Of Sunderland.
What skills is Craig Oatway known for?
Craig Oatway has skills like Sales Management, Data Analysis, Promotions.
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