Troubadour is the UK’s first dedicated product marketing consultancy for B2B SaaS tech startups. We help your narrow down on your ideal buyer and create messaging to attract and convert them.We work with tech companies backed by the likes of Y Combinator, Octopus Ventures, Felix Capital and LocalGlobe.We also offer a full suite of product marketing services, from fractional product marketing, to sales enablement and content, ICP development, competitor intelligence, buyer and customer research, pricing and packaging, product-launch strategy and strategic advisory.

*Ambassador focused on all things marketing, partnerships and strategy.U.K. and Europe's largest and fastest growing LGBTQ+ network that brings both investors and founders together.i³ ~ investing in intersectional incredibles.We are the first, and only, registered organisation in the U.K. and Europe solely dedicated to queering venture capital - for both LGBTQ+ founders & investors.

Mentor to B2B SaaS founders and marketing leaders on all things product marketing.

Freelance product marketing consultant supporting fast-growing B2B SaaS tech startups.Projects have included:- Positioning & messaging- Narrative development- Sales pitch decks- Sales enablement & product collateral- ICP development- Product-launch strategy- Solutions and use case messaging

Built out product marketing function and co-developed new product strategy prior to appointment of first product lead.- Refined product positioning through competitor and market intelligence, customer research and A/B testing: used for new website with c80% higher conversion whilst supporting a successful application to Tech Nation's Upscale programme- Developed global go-to-market strategy; launched Vizibl Sustainability with virtual summit generating £ms pipeline, driving U.S. market entry incl. first U.S. enterprise leads- Co-lead on product strategy and product management working with CEO and leaders of Sales, Marketing, CS and Engineering to deliver first product roadmaps; recognised by Gartner as a ‘Cool Vendor 2020’- Built asset library of approved case studies (e.g. Vodafone), solutions docs, product handouts and a master presentation deck (110+ slides); reduced average sales cycle by over 40%

Built and led global product marketing function for Beamery. - Developed new product messaging framework with clearer value propositions and benefits; contributed to improved MQL to SQL conversion (3% to 8%) and a successful application to Tech Nation’s Upscale programme- Created new product launch strategy to drive distribution, grow market awareness and coordinate global teams; lead global launch of Beamery 5.0 with first virtual summit, attracting over 2,000 registrations; and generating multiple enterprise SQLs- Partnered with Product and Customer Success on user research to improve in-app experience; simplified onboarding, product nomenclature and user support campaigns; contributed to increased WAUs (from 53% to 66% in 6 months)- Lead marketing efforts for new sales ABM strategy, creating industry specific solutions content, use cases, case studies, webinars and videos; supported key client wins in new verticals incl. Coca-Cola, Amazon and UBS- Built collateral library of 50+ marketing assets incl. competitor battlecards and pricing, case studies, solutions docs, pitch decks, customer marketing templates and videos; launched Beamery Recruitment Marketing University content initiative, attracting 3,000+ sign ups from companies incl. McKinsey, Facebook and GE- Developed new collaborative processes and forums to deliver regular product and market feedback across sales, marketing, product, customer success, support and finance.

First Customer Success Manager for Beamery, building a global CS function working with enterprise clients across the UK, Europe, United States and Asia.- Built new onboarding and implementation strategy including multi-channel programmes, product education and in-app guided journeys; improved client ‘time-to-value’ metric average from 3 months to 6 weeks- Created new value-led customer account management framework to improve customer relationships, increase user adoption and drive upsell- Hired, managed and trained first Customer Success Associate to join my team (later promoted to Global CS Manager) - Promoted to Customer Experience Lead responsible for customer marketing and global enterprise onboarding (e.g. Facebook, GitHub, Grab); implementation NPS increased from 5 to 7.5 in four months of role- Implemented Intercom as new global customer support platform; created streamlined support processes and and built out service centre incl. onboarding videos, help docs and tutorials; reduced average support tickets per user by nearly 40%- Developed partnership programme with regular engagement to drive adoption and retention

Developed new outbound sales strategy for Beamery.- Closed company's first contracts with clients in the U.S. and Australia worth over $17,500 ARR- Developed and refined ideal customer profile to target- Experimented with outbound sales strategies, helping to increase response rates and lead conversion