Developer relations and developer marketing. Overall strategy, metrics (including what to measure), ROI calculation (at least what you get from each program and budget recommendations), and execution or oversight of programs. Current clients include RICOH for their 360 degree camera called the THETA and Intel for their open source HPC consortium. Manage corporate presence and support of devs at numerous hackathons including TechCrunch Disrupt SF and DeveloperWeek SF. Write documentation with a range of tools including AsciiDoctor (similar to MarkDown with more powerful formatting syntax). Publish documentation on sites like GitHub Pages. Manage community GitHub repositories. Manage forums. Write blogs and push to gh-pages or format on WordPress, Drupal, other. Write and place contributed articles on numerous developers sites such as InfoQ, ProgrammableWeb, Voxxed, JAXenter, opensource.com, and many others. Manage opt-in email campaigns to increase dev engagement using tools like MailChimp.

Provide public relations and social media services to technology companies on a retainer basis. The unique characteristic of the firm is a focus on the lean startup method of marketing, which involves running multiple marketing programs in parallel and using validated results to continuously update the marketing plan.My main focus is on open source, software development, and network. For example, I work with Restlet, which is an REST API framework company.I also do a lot of work for Bill.com, a company selling cloud-based software to accountants and SMB business owners. Currently, I manage their social media programs, blog, and help the CEO publish a regular column on Inc.com. Bill.com provides a cash flow management dashboard and works with accounting software such as QuickBooks, Xero, NetSuite, and Intacct.Other example clients include: Xilinx (FPGA) for their Linux development community strategy, Motorola for their mobile development platform.I have more than a dozen years experience promoting open source and companies selling to software developers. I started o3 Rocket after seeing the limitations of public relations and social media. Instead of a set service menu, companies need a process to identify what to measure and how to test assumptions.

LEWIS PR acquired Page One PR at the end of 2010. As one of two partners at Page One PR, I helped to oversee the integration and directly managed different groups and oversaw clients. I read every monthly report that went out, met with VPs and directors on a weekly basis, managed staff plans directly, oversaw new business, including leading pitches. Responsible for hiring, employee evaluations, salary levels, overall profitability, training.As SVP of Emerging Brands, oversaw company integration, post-acquisition of business unit providing PR services to pre-IPO companies in Silicon Valley and San Francisco. As managing partner, LEWIS Pulse, integrated social media media and community engagement services into LEWIS post-acquisition.

For the three years leading up to the acquisition, I was focused on social media campaigns for technology companies in Silicon Valley. Worked with SAP, Cisco, McAfee, Polycom, VMware. Prior to developing the social media group, I spent the majority of my time with open source and software development companies. Example clients include: Sleepycat (acquired by Oracle), Linux Foundation, Coverity (static source code analysis), Jaspersoft (open source BI), Cloudera (big data, hadoop). Work included promotional strategy development, media relations, speaking placements, community engagement.For early stage startups in Silicon Valley, I developed a strategy to run two PR campaigns in parallel. One campaign focused on the paying customer of our clients. The second campaign focused on non-paying members of the community. For many of my clients, the perception that they had the largest community was a big priority. The target audience and content marketing requirements for potential paying customers and non-paying community members are different.This simple insight helped us to grow Page One. Other competing PR firms didn't target the non-paying community as effectively as we did. I later leveraged this edge to build our social media practice as tools like Twitter and Facebook became more popular. Despite our success, I still feel like community marketing is at a nascent stage.My business partner at Page One is an amazing guy, honest, and incredibly savvy with business. I feel very lucky to have met him at Turbolinux. It is very fortunate that I went into business with him.

One of top five most senior executives when company was about 75 employees. I reported directly into the CEO and was the same level as the CTO and head of engineering. After the CEO, I was the top person on the business side. The company changed its name to Parallels. I managed sales and all aspects of marketing as well as other operational tasks. Work included PR, direct sales, sales team management, product marketing, and meeting with potential investors. Initially, we focused on the Internet hosting provider market with virtualization software.This is where I developed my sales and marketing strategy for the IaaS and cloud infrastructure provider markets. To sell into these companies, I needed to make sure that they could make more money. Selling the our virtualization and management products into a Service Provider (SP) was just the beginning. I needed to help them make maximum profits by using our product. I was able to leverage my knowledge of SPs from my experience managing an SP in Japan. As a former CEO of an SP myself, I had empathy for the profit and loss concerns of our SP customers. I knew that the path toward success for our business was to increase the success of our customers, helping them to make more money. I still want to develop more strategies here. The service provider market remains close to my heart.Although Parallels hasn't gone through an IPO yet, their revenue has grown significantly. The CEO recently told me he's making plans to reach $100M in revenue in a few years.I feel proud to have helped the team get the company off the ground and positioned for bigger things in the future.

Managed global partnerships and global product requirements. Major partners were HP, IBM, Intel, Oracle, Dell, AMD, and others. Partnerships deals included OEM license agreements in the 100,000+ unit range, joint marketing, software certification, and bundles. Products included Linux workstation, Linux server, high-availability failover server.Product requirements included pulling in customer requirements from Japan and China for a global distribution in the US.I helped raise $96M in venture financing for TurboLinux. I was initially hired as VP of business development. My title changed to VP of strategic alliances. By the time I left, my role had expanded to include VP of product marketing. I helped to bring the company to the point where it filed the S-1 with the SEC.I came close to helping my friends, investors and co-workers make significant money. However, this is the one time that we unfortunately weren't able to make everyone money. We pulled the S-1 due to poor market conditions.I did gain valuable experience and made many friends. Overall, it was a great life experience.

My first company was an Internet business that provided hosting, Internet access and social networking in Japan. I was the representative director, which is the equivalent of CEO. My business partners and I sold our business to a multi-billion dollar global telecommunications company, making our angel and corporate investors a hefty 500% ROI. All of our full-time staff also made money. The proceeds of the sale enabled me to move from Tokyo to Silicon Valley and buy a house in Palo Alto.Japan's first public-access Internet Service Provider (ISP). Pioneering online community, probably the most famous international online community in Asia during the 1990s. Provided connectivity access through dial-up modem, ISDN, mobile devices, and corporate leased lines. Hosting and community services included web server and database shared access, colocation, web-based online discussion system, email and collaboration system.Directly oversaw the management of our own data center that ran primarily HP UNIX servers, but later moved to Sun Microsystems and eventually Linux. Our switch and router architecture was based on Cisco equipment. Access was designed around gear from Ascend Communications. Oversaw construction of center, including hiring crews to dig up the streets to lay fiber optic cables to our main NOC and drilling through a three foot concrete wall to optimize airflow.During this time, I was the founding member and first president of the Tokyo Linux User Group. I also co-authored a book for O'Reilly Japan on implementing multi-lingual support on Linux, which had problems with multi-byte code at the time. During this time of my youth, I was familiar with programming, primarily in C, Java, as well as system administrator scripts written in the UNIX shell. I was also familiar with TCP/IP and other technologies. This was long ago and I don't deal with the technology now days. I am a marketer now. The motto of Twics was, "The People are the System."