Craig O. Email & Phone Number

West Des Moines, Ia, Us

Des Moines, Iowa, Us

Des Moines, Iowa, Us

Des Moines, Iowa, Us

Orchard Place is the oldest locally-based charity in Des Moines providing mental health treatment and expertise for Iowa’s kids. Our inpatient, outpatient and community programs serve nearly 8,000 children from birth to age 22. Four operating divisions work under the Orchard Place umbrella of services: Child Guidance Center, Orchard Place Campus, PACE Juvenile Center and Orchard Place Integrated Health Program. As the Director of Communications, I work to reinforce brand, awareness and fundraising initiatives across the organization. Look for major changes coming soon to all of our communications efforts. It is wonderful to work for an organization that is making a positive difference in kid's lives. We see it daily.Skills include: Corporate CommunicationsCreating Compelling Content Developing and Guiding Digital StrategyMarketing complex solutions and programming Analyzing and improving online campaigns Prospect analysis and targetingIncreasing Web sessions by 797% Yes, 797%www.orchardplace.org

Clive, Iowa, Us

Staffing manager / recruiter working directly with candidates and hiring professionals in the Des Moines Area. Exceptionally proud of the results that often were win-win for both. I enjoyed helping people find the perfect career, technical and cultural fit, Central Iowa clearly has one of the best talent pools for today's changing employment environment.

Chicago, Illinois, Us

Featured in the Des Moines Register's "You Should Get to Know Column"

Responsible for leading and managing the company’s marketing organization and activities worldwide. This included marketing communications, brand awareness, market analysis, and website and email campaign management. Drove efforts to position company subject matter experts and the company as a visionary SaaS industry leader and achieve its revenue goals. Managed, developed, and defined appropriate plans and strategies to support the company’s marketing and sales goals. Restructured all marketing communications initiatives including public relations, advertising, white papers, trade shows, seminars and events, analyst relations and collateral materials. Implemented enhancements to processes for lead generation efficiency, reporting, and analysis. Drove and execute effective email marketing campaigns in support of product launches, new product features, events and trade shows, and other marketing goals. Managed and expanded online marketing and presence through use of online social networking tools, blogs, and other media. Educated and trained marketing team on best practices and marketing. Worked in tandem with product management directors on new product evaluation and roll-out strategies. Developed and managed the company’s marketing budget.GeoLearning was purchased by SumTotal Systems in January 2011.

Responsible for marketing efforts to stimulate brand awareness, expand lead generation activities, leverage client successes, and gain market share via Web, public relations, advertising, and integrated campaigns. Organized and hosted the annual user conference and developed successful strategies to improve Web presence with social media strategies.Directs and executes integrated strategic marketing, managing vendors, social media outlets, key agency partners, to ensure customer engagement and satisfactionGenerated customer insights, monitored customer satisfaction, and developed competitive, profitable market offeringsDirect the activities of key agency partnersServes as content manager website, wrote blogs, maintained social media presence, creates, posts and monitors social contentManaged SEO functionDirects and executes trade show and industry events presenceLisases with Corporate Communications to execute media relations activitiesDirects agencies or internal resources in the preparation of direct marketing, advertising and other marketing communicationsMonitor marketplace and customer developments, continuously learn and flex to refine business model and value propositionConduct and maintain market analysis for purposes of recommending expansion of business opportunitiesEnsured compliance of all marketing campaigns and materials with operational, legal, and regulatory requirements

Ottawa, Ontario,, Ca

Partner with Consumer Insights and internal analytics teams to understand customer needs, wants and behaviors.Own the development and implementation of compelling new consumer value propositions that aligned with brand goals/priorities and serve to develop lasting ties with the brand.Develop the business case and presentation materials that capture strategic thinking and win organizational support for strategies and plans.Develop customer contact/engagement strategies, testing approach and hindsight reporting to understand the effectiveness and ROI of programs.Drive development of new organizational/technical capabilities required to deliver on value propositions.Manage creative development teams/resources to deliver programs that engage customers and deliver on strategies.Work with analytics teams to develop tracking/evaluation metrics/reporting.

B2B start up positioned for acquisition by Keynote Systems.

Built, elevated, protected and defend the image and reputation of the company’s corporate and product brands.Assured that brand voice was maintained in all communications (print, digital, verbal).Createdstrategic framework to include high activity periods/new product launches as well as ongoing outreach to support “always on” media approach.Ensure that messaging and outreach is relevant online and offline and integrated across all touch points.Determined public relations objectives by collecting relevant information on trends and recommending and implementing innovative ways to improve the brand.Developed proactive key messaging strategies for the company and senior brand leaders.

Marketing Communications Manager Microware Systems Corporation developed operating system software used in thousands of products including Motorola cell phones and early smart phones. It was publicly traded on NASDAQ under the symbol MWAR.ACCOMPLISHMENTS:Assumed the duties of investor relations representative when Director of Marketing left the organization.Wrote annual report, quarterly financial news releases and letter to shareholders for the CEODeveloped series of content for use in the field highlighting each product and service offered working with a design firm to deliver quality sales materials $20K under budget.Extensive trade show support providing booth planning, staffing, and lead measurement reporting.

Us

Technology Solutions Inc. was the largest global technology firm representing Sony, IBM, Intel and 50 other well known consumer brands. Responsibilities:Represented all public relations and communications efforts for the Sony Business and Professional Group, including HDTV broadcast equipment, cameras, editing suites, and multi-channel broadcast hardware.Filled the role of Vice President for 6 months while a search was initiated. Key liaison between 3 Sony Presidents and 6 Technology Solutions co-workersACCOMPLISHMENTS:Garnered positive media attention timed with key events in technology publications.Successfully received A-list media coverage for Sony’s new Digital MPEG-4 standard and became a go-to source for editors and reporters. Built briefing books and materials for trade show events.Managed publicity and ribbon cutting surrounding the largest deals in Sony’s history, a global satellite facility purchased by Rupert Murdoch, and an ‘all Sony’ Celebrity Cruise Ship.

Cedar Falls, Iowa, Us

University of Northern Iowa., Cedar Falls, IA (8/97– 12/05)Video & Communications ManagerResponsibilities:Developed, wrote, and edited daily recorded radio feed for national distribution called “The University of Northern Iowa Radio News Network.”Positioned and coached University leadership and professionals for media interviews.Pitched story ideas to local and national media outlets.Directed the construction and selection of equipment for a public relations video studio.ACCOMPLISHMENTS:Attained national media attention including ABC’s Good Morning America, USA Today, Wall Street Journal, among others. Collaborated with faculty members to craft marketing materials enabling the acquisition of grant funding exceeding $2M from the Kellogg Foundation and the Center for Disease ControlActed as host of ‘The Education Minute’ a syndicated television series.Worked with external University clients to meet revenue targets enabling the Office of Public Relations to hire additional staff in a time of a budget freeze.

General assignment reporter focused on the South Dakota's agricultural and business community.