Craig Smith Email and Phone Number
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As a senior marketing leader with over 15 years of experience, I have a proven track record of developing and executing data-driven marketing strategies that drive growth, enhance brand visibility, and generate revenue. My expertise spans B2B marketing and agency brand marketing, where I've led high-performing teams and driven millions of dollars in marketing-sourced revenue.I am skilled in content marketing, digital campaigns, brand management, community building, and partnerships, with fluency in paid media and a deep understanding of marketing automation tools. I thrive in fast-paced environments, guiding teams through innovation and change to achieve measurable results.Key Skills:✔ Marketing Strategy & Leadership✔ Demand Generation & Client Acquisition✔ Digital & Content Marketing (SEO/SEM, Email, Social Media)✔ Event Management & Community Building✔ Marketing Analytics & Financial Modeling✔ Revenue Growth Strategy✔ Cross-Functional Team Leadership✔ Client Acquisition & Retention✔ Marketing Automation & CRM (e.g., HubSpot, Salesforce)✔ Budget Management & ROI Optimization✔ Brand Positioning & Rebranding✔ Partnership Development & Management✔ Market Research & Competitive Analysis✔ Account-Based Marketing (ABM)✔ Lead Nurturing & Sales Enablement
Jack Morton Worldwide
View- Website:
- jackmorton.com
- Employees:
- 1092
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Vp, Business And Process ImprovementJack Morton WorldwideBoston, Ma, Us
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Vice President MarketingJack Morton Worldwide May 2021 - PresentBoston, Massachusetts, Us
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Global Agency Marketing DirectorJack Morton Worldwide Mar 2018 - May 2021Boston, Massachusetts, Us• Develop and implement global marketing strategy for a large brand experience agency.• Built and manage high-performing agency marketing team. • Responsible for dramatic increase in qualified inbound leads and inbound revenue with exponential year-over-year growth each year.• Significantly improved the agency’s outbound effectiveness through lead nurture and hands-on salescollaboration and enablement.• Built a robust marketing analytics platform leveraging PowerBI and Sharepoint.• Developed and executed go-to-market strategy for Jack Morton's three practices- Jack X, Jack Health and Vivi.• Played a lead role in the agency’s pivot from large, live events to virtual and hybrid events during the pandemic which entailed overhauling every aspect of agency branding including new brand standards and templates, a new global website, the development and launch of a new virtual events platform, Jack ethos and countless thought leadership pieces, global training sessions and case studies to support the new focus. Then led the pivot back to more live branding again as the world opened back up.• Was selected to participate in the agency’s High Potential Program (1 of 20 selected globally).
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Chief Operating Officer (Coo)/ Chief Marketing Officer (Cmo)Spring Consulting Group, Llc Jan 2017 - Mar 2018Boston, Ma, Us• Spring is a risk and insurance consultancy focused on Fortune 100 organizations.• Lead go-to-market marketing strategy and product development for new products, business initiatives and spin-off companies.• Lead sales and business development efforts for firm and worked to develop both team-wide sales skills and internal process that support our aggressive sales initiatives.• Crafted and implemented comprehensive annual marketing, communications and sales plans and budgets; Responsible for managing and reporting P&L.• Developed and managed highly targeted automated content-heavy marketing campaign that combined informative and engaging content, native advertising solutions, search marketing and email marketing; leveraged Salesforce/Pardot combination of CRM, tracking and email automation to run operation.• Was responsible for development and implementation of annual strategic plan for entire network of Spring companies.• Oversaw operations, marketing, administration, technology, business development and human resources segments of firm.• Set important benchmarks and measured business activity; Was responsible for reporting results quarterly to executive team and annually to entire company. -
Director Of MarketingSpring Consulting Group, Llc Feb 2013 - Jan 2017Boston, Ma, Us• Crafted comprehensive marketing plan to help b2b consulting firm integrate digital into their traditional marketing activities with a heavy emphasis on content marketing.• Drafted and managed marketing and communications annual budget and make strategic spending decisions.• Set benchmarks and measured most activity; Was responsible for reporting results quarterly to executive team and annually to entire company.• Oversaw all aspects of the company's marketing and communications efforts online and off.• Designed and manage very aggressive content marketing & inbound lead generation campaign.• Facilitated all Journalist outreach and pitches and write all press-related materials.• Managed all advertising creation and placement online and off.
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Vice President Of Digital Marketing And Social MediaWedu Jan 2011 - Feb 2013Manchester, Nh, Us▪ wedu is a full service Marketing & Advertising agency with a 70/30 B2C/B2B split and a heavy focus on Digital and Experiential Marketing.▪ Acted as Chief Strategist for all major digital internal and client initiatives for the agency.▪ Played a pivotal role in briefs and brainstorms for project pitches and campaign concepting.▪ Acted as agency digital marketing subject matter leader and updated staff and clients on new technologies and other major developments.▪ Directed agency Digital Marketing and Public Relations divisions; handled process, team management and division budgets. -
Director Of Operations/Digital Marketing StrategistWedu Dec 2008 - Jan 2011Manchester, Nh, Us▪ Managed highly successful mid-sized marketing agency during period of exponential growth (300% in a little over 2 years).▪ Established Social Media/Digital Marketing service line; Recruited and directed the Digital Strategy Team.▪ Managed all project trafficking and production workflow.▪ Identified and implemented processes across all areas of agency operations to ensure greater efficiency and build an infrastructure upon which the company could grow.▪ Recruited and managed staff of 30; was responsible for all hirings/firings/reviews/professional development for staff.▪ Managed all vendor and contractor relations.▪ Analyzed financials and created/maintained annual budget for agency.
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PrincipalRiverbank Communications Sep 2002 - Nov 2008▪ Self employed communications consultancy▪ Main focus was marketing and communications strategy for political campaigns and non-profits.
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Vp, Public AffairsCalypso Communications Jan 2007 - Sep 2007Portsmouth, Nh, Us▪ Calypso is a top Boston-area boutique marketing and communications agency that specializes in the utility, biotech and healthcare industries.▪ Was responsible for management and strategic planning of Public Affairs/Relations Division at the agency.▪ Developed and implemented a number of digital communications and public affairs campaigns for large Fortune 500 firms; conducted market research, stakeholder surveys and focus groups to identify proper messaging and delivery. -
Communications DirectorCity Of Manchester, New Hampshire Dec 2005 - Jan 2007▪ Directed all communications, internal and external that came out of the Mayor’s office; ▪ Was responsible for day to day press relations such as press releases, advisories, interviews, conferences, web content, etc.;▪ Was responsible for ensuring all elected local/state/federal officials and all city workers were kept informed about important city developments, decisions, initiatives and news.▪ Was tasked with identifying and implementing improvements to the city’s technology infrastructure.
Craig Smith Skills
Craig Smith Education Details
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Southern New Hampshire UniversityGeneral -
Saint Anselm CollegePolitical Science
Frequently Asked Questions about Craig Smith
What company does Craig Smith work for?
Craig Smith works for Jack Morton Worldwide
What is Craig Smith's role at the current company?
Craig Smith's current role is VP, Business and Process Improvement.
What is Craig Smith's email address?
Craig Smith's email address is cr****@****oup.org
What is Craig Smith's direct phone number?
Craig Smith's direct phone number is +160375*****
What schools did Craig Smith attend?
Craig Smith attended Southern New Hampshire University, Saint Anselm College.
What skills is Craig Smith known for?
Craig Smith has skills like Digital Marketing, Email Marketing, Digital Strategy, Social Media, Public Relations, Social Media Marketing, Seo, Marketing Strategy, Press Releases, Marketing, Copywriting, Advertising.
Who are Craig Smith's colleagues?
Craig Smith's colleagues are Michael Stanley, Velometric Software, Bryan Higgason, Liz Crabtree, Radel Huley, Cathy Hill, Yonah D..
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