Craig Pladson work email
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Craig Pladson personal email
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Hey, I’m Craig, the creator of Brave Co.I am a marketing strategist with a focus on building brand and digital experiences for small-to-medium sized businesses. With a bias towards momentum, I also assemble and enable creative teams to expedite go-to-market time to make an impact as quickly as possible.Facilitating meaningful change fulfills me, whether it’s at an organizational level or for an individual person. It’s never easy, but always worth it. By equipping leaders with the insight and clarity to move forward, I help make that change a little less intimidating and a lot more compelling. Together, we bring it about with a thoughtful plan and exceptional work.Throughout my career, I’ve held leadership roles at ColleMcVoy, General Mills, GoKart Labs, Ovative Group and started my own business. I’ve built out teams, capabilities and partnerships while creating award-winning work that’s accelerated the growth and evolution of B2C and B2B businesses.Brave Co. is a representation of my skills and experiences, but also the talent and knowledge of an incredibly sharp group of trusted confidants. Together, we will be spreading and institutionalizing our ways of thinking and working for business owners and independent professionals.
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Founder & CeoBrave Co. Jan 2024 - PresentGreater Minneapolis-St. Paul AreaBrave Co. is a marketing consultancy guiding leaders ready for change. -
Managing PrincipalCraig Pladson Consulting Group Feb 2020 - Jan 2024Minneapolis, Minnesota, United StatesFractional marketing leadership for brands with a focus on strategy, digital, creative and acquisition. -
Adjunct Professor, Digital Strategy And PlanningHubbard School Of Journalism And Mass Communication - University Of Minnesota Jan 2016 - Jan 2023Greater Minneapolis-St. Paul AreaCreated and taught the Digital Strategy and Analytics course in undergraduate and graduate programs in the Hubbard School of Journalism and Mass Communication. -
Adjunct Professor, Digital Strategy And PlanningUniversity Of St. Thomas - Opus College Of Business Jun 2019 - Nov 2021Greater Minneapolis-St. Paul AreaTaught the Digital Marketing Fundamentals course in the MBA and Executive Education programs in the Opus College of Business. -
Senior Director, Marketing And Creative LabOvative Group Jan 2018 - Feb 2020Greater Minneapolis-St. Paul AreaLed the creation of a new brand identity system, an overhaul of all marketing materials, implemented HubSpot, elevated our presence at conferences, leveraged digital marketing and social to drive leads, built a new content creation system and stood up the Creative Lab, a creative service focused on marketing performance optimization. -
Director, Strategy & Invention / MarketingGokart Labs - Now Part Of West Monroe Partners 2014 - 2018Greater Minneapolis-St. Paul AreaDuring my time at GoKart, I led both the Strategy and Marketing teams focused on creating solutions that bridged human needs, brand purpose and business objectives. We accomplished this by taking a design thinking approach and collaborating with clients to co-create digital experiences. -
Digital Marketing ManagerGeneral Mills 2012 - 2014Greater Minneapolis-St. Paul AreaLed digital marketing strategy and planning for Big G on Cheerios, Lucky Charms and other brands. During my time at General Mills, we increased the size of the team from 3 to 15, created the digital experiences and content to support a Super Bowl spot for Cheerios, launched a new digital-only brand and demonstrated the business value of digital investments. -
Director, Digital Strategy + AnalyticsColle+Mcvoy 2006 - 2012Greater Minneapolis-St. Paul AreaI created the digital strategy, analytics and social media disciplines that drove insights behind award winning work for brands such as Land O’Lakes, Yahoo!, Nestle Purina, Caribou Coffee, ESPN and Johnson & Johnson. While my focus was digital strategy, I also built the foundation for the formal digital education program, led the vision and strategy behind the development of two proprietary software applications and served as the new business lead to bring in the agency’s only digital AOR client. These initiatives spurred a 250% increase in digital revenue over the course of five years. -
Senior Channel Development ManagerDigital River 2000 - 2006Digital River was my first experience in digital marketing and I haven’t left since. Focused on becoming “the global leader in e-commerce,” Digital River not only built a sustainable business model to survive the .com collapse, but also became public and profitable shortly thereafter. My role in all of this was to provide strategic marketing direction to our top-tier retail clients, including Best Buy, Staples and OfficeMax.
Craig Pladson Skills
Craig Pladson Education Details
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Communication Studies
Frequently Asked Questions about Craig Pladson
What company does Craig Pladson work for?
Craig Pladson works for Brave Co.
What is Craig Pladson's role at the current company?
Craig Pladson's current role is Founder | Consultant | Educator.
What is Craig Pladson's email address?
Craig Pladson's email address is cr****@****abs.com
What is Craig Pladson's direct phone number?
Craig Pladson's direct phone number is +161224*****
What schools did Craig Pladson attend?
Craig Pladson attended University Of St. Thomas - Opus College Of Business, Gustavus Adolphus College.
What skills is Craig Pladson known for?
Craig Pladson has skills like Digital Strategy, Digital Marketing, Interactive Marketing, Online Advertising, Web Analytics, Advertising, Strategy, Marketing Strategy, Team Leadership, Social Media, Marketing, Digital Media.
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