Craig Pladson

Craig Pladson Email and Phone Number

Founder | Consultant | Educator @ Brave Co.
Craig Pladson's Location
Minneapolis, Minnesota, United States, United States
About Craig Pladson

Hey, I’m Craig, the creator of Brave Co.I am a marketing strategist with a focus on building brand and digital experiences for small-to-medium sized businesses. With a bias towards momentum, I also assemble and enable creative teams to expedite go-to-market time to make an impact as quickly as possible.Facilitating meaningful change fulfills me, whether it’s at an organizational level or for an individual person. It’s never easy, but always worth it. By equipping leaders with the insight and clarity to move forward, I help make that change a little less intimidating and a lot more compelling. Together, we bring it about with a thoughtful plan and exceptional work.Throughout my career, I’ve held leadership roles at ColleMcVoy, General Mills, GoKart Labs, Ovative Group and started my own business. I’ve built out teams, capabilities and partnerships while creating award-winning work that’s accelerated the growth and evolution of B2C and B2B businesses.Brave Co. is a representation of my skills and experiences, but also the talent and knowledge of an incredibly sharp group of trusted confidants. Together, we will be spreading and institutionalizing our ways of thinking and working for business owners and independent professionals.

Craig Pladson's Current Company Details
Brave Co.

Brave Co.

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Founder | Consultant | Educator
Craig Pladson Work Experience Details
  • Brave Co.
    Founder & Ceo
    Brave Co. Jan 2024 - Present
    Greater Minneapolis-St. Paul Area
    Brave Co. is a marketing consultancy guiding leaders ready for change.
  • Craig Pladson Consulting Group
    Managing Principal
    Craig Pladson Consulting Group Feb 2020 - Jan 2024
    Minneapolis, Minnesota, United States
    Fractional marketing leadership for brands with a focus on strategy, digital, creative and acquisition.
  • Hubbard School Of Journalism And Mass Communication - University Of Minnesota
    Adjunct Professor, Digital Strategy And Planning
    Hubbard School Of Journalism And Mass Communication - University Of Minnesota Jan 2016 - Jan 2023
    Greater Minneapolis-St. Paul Area
    Created and taught the Digital Strategy and Analytics course in undergraduate and graduate programs in the Hubbard School of Journalism and Mass Communication.
  • University Of St. Thomas - Opus College Of Business
    Adjunct Professor, Digital Strategy And Planning
    University Of St. Thomas - Opus College Of Business Jun 2019 - Nov 2021
    Greater Minneapolis-St. Paul Area
    Taught the Digital Marketing Fundamentals course in the MBA and Executive Education programs in the Opus College of Business.
  • Ovative Group
    Senior Director, Marketing And Creative Lab
    Ovative Group Jan 2018 - Feb 2020
    Greater Minneapolis-St. Paul Area
    Led the creation of a new brand identity system, an overhaul of all marketing materials, implemented HubSpot, elevated our presence at conferences, leveraged digital marketing and social to drive leads, built a new content creation system and stood up the Creative Lab, a creative service focused on marketing performance optimization.
  • Gokart Labs - Now Part Of West Monroe Partners
    Director, Strategy & Invention / Marketing
    Gokart Labs - Now Part Of West Monroe Partners 2014 - 2018
    Greater Minneapolis-St. Paul Area
    During my time at GoKart, I led both the Strategy and Marketing teams focused on creating solutions that bridged human needs, brand purpose and business objectives. We accomplished this by taking a design thinking approach and collaborating with clients to co-create digital experiences.
  • General Mills
    Digital Marketing Manager
    General Mills 2012 - 2014
    Greater Minneapolis-St. Paul Area
    Led digital marketing strategy and planning for Big G on Cheerios, Lucky Charms and other brands. During my time at General Mills, we increased the size of the team from 3 to 15, created the digital experiences and content to support a Super Bowl spot for Cheerios, launched a new digital-only brand and demonstrated the business value of digital investments.
  • Colle+Mcvoy
    Director, Digital Strategy + Analytics
    Colle+Mcvoy 2006 - 2012
    Greater Minneapolis-St. Paul Area
    I created the digital strategy, analytics and social media disciplines that drove insights behind award winning work for brands such as Land O’Lakes, Yahoo!, Nestle Purina, Caribou Coffee, ESPN and Johnson & Johnson. While my focus was digital strategy, I also built the foundation for the formal digital education program, led the vision and strategy behind the development of two proprietary software applications and served as the new business lead to bring in the agency’s only digital AOR client. These initiatives spurred a 250% increase in digital revenue over the course of five years.
  • Digital River
    Senior Channel Development Manager
    Digital River 2000 - 2006
    Digital River was my first experience in digital marketing and I haven’t left since. Focused on becoming “the global leader in e-commerce,” Digital River not only built a sustainable business model to survive the .com collapse, but also became public and profitable shortly thereafter. My role in all of this was to provide strategic marketing direction to our top-tier retail clients, including Best Buy, Staples and OfficeMax.

Craig Pladson Skills

Digital Strategy Digital Marketing Interactive Marketing Online Advertising Web Analytics Advertising Strategy Marketing Strategy Team Leadership Social Media Marketing Digital Media Social Media Measurement Social Media Marketing E Commerce Analytics Integrated Marketing Mobile Marketing Mentoring Blogging Online Marketing Brand Architecture Email Marketing Social Networking Content Strategy Brand Development Sem Direct Marketing Google Analytics New Business Development

Craig Pladson Education Details

Frequently Asked Questions about Craig Pladson

What company does Craig Pladson work for?

Craig Pladson works for Brave Co.

What is Craig Pladson's role at the current company?

Craig Pladson's current role is Founder | Consultant | Educator.

What is Craig Pladson's email address?

Craig Pladson's email address is cr****@****abs.com

What is Craig Pladson's direct phone number?

Craig Pladson's direct phone number is +161224*****

What schools did Craig Pladson attend?

Craig Pladson attended University Of St. Thomas - Opus College Of Business, Gustavus Adolphus College.

What skills is Craig Pladson known for?

Craig Pladson has skills like Digital Strategy, Digital Marketing, Interactive Marketing, Online Advertising, Web Analytics, Advertising, Strategy, Marketing Strategy, Team Leadership, Social Media, Marketing, Digital Media.

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