Founded in 2024, World’s Fair Communications is a U.S. based strategic communications startup built at the intersection of the creator economy, entertainment, and technology. The co-founders, Craig Radow and Eric Schultz bring decades of experience from the entertainment, media, and business space.

Oversaw Global Communications for TheSoul Publishing -- the world’s leading digital studio that produces engaging, positive, and original content for a global audience of 2 billion+ social media followers and achieves 25 billion+ monthly views across YouTube, Facebook, Instagram, Pinterest, Snap and TikTok. Reporting to the CEO, established the award-winning digital studio’s first-ever communications division encompassing teams across North America and Europe. Oversaw the company’s media relations, press strategy, awards, media training, and corporate social channels. Drove and enhanced TheSoul’s international reputation through global media coverage, speaking opportunities and thought leadership surrounding the company, its brands, C-Suite and its senior leadership team.Additionally spearheaded the Global Communications of Underscore Talent (acquired by TheSoul), the next-generation management company that represents 400+ diverse content creators.TheSoul Publishing's award-winning portfolio offers a wide range of enjoyable content, including cutting-edge 3D technology, stop-motion production, live-action videos, music, craft projects, and vibrant animation, across its universe of well-known channels, including the world’s number one DIY brand, 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar. TheSoul Publishing’s content and brands consistently rank as some of the web’s most viewed and shared, with impressive stats and rankings, such as:
* Over 1.2 billion subscribers to our YouTube channels* Over 600 million followers on our Facebook pages* Over 70 million instagram followers* Over 95 million TikTok followers* Hundreds of pieces of original content produced monthly* 5-Minute Crafts, the only Top-15 YouTube channel and Facebook page. * Video content localized in 21 languages

Oversaw worldwide consumer marketing, publicity, event activation, and social media strategy on behalf of 20th Century Fox Consumer Products. Lead, ideated and activated marketing, social, and publicity campaigns driving licensing growth for over 100 television properties and film franchises, including The Simpsons, Bob’s Burgers, Family Guy, Ice Age, Buffy the Vampire Slayer, Die Hard, Home Alone, The X-Files, The Sandlot, Planet of the Apes, and Alien. Aligned business goals of division and partners by overseeing and amplifying all marketing on behalf of hundreds of global licensees, and retailers across multiple categories (apparel, toys, promotions, consumables, location based entertainment and publishing).Highlights include:-- Executed high-profile global PR and marketing campaigns surrounding The Simpsons, including collaborations with H&M, Krispy Kreme, Forever 21, Haviainas and launch of Simpsons retail stores across China.-- Launched highly successful ALIEN DAY marketing, licensing and retail initiative leading to 67% revenue growth of Alien franchise and generating 1.8 billion media impressions in 2019 alone (nominated for LIMA Award).-- Drove publicity surrounding Fox’s worldwide consumer experiences, including exhibitions, live shows, seasonal destinations, and international attractions for location based entertainment division.-- Set digital PR, social, and marketing strategy for Fox’s ecommerce platform.-- Worked directly with executive leadership by writing well-crafted speeches, securing speaking engagements, conference appearances and on-going press opportunities.-- Spearheaded fan activations for Fox Consumer Products at San Diego, London, NYC, & Brazil Comic Con.-- Reinvigorated Buffy the Vampire Slayer franchise with unique fan activations resulting in renewed interest in property and a multi-million dollar revenue increase.Simultaneously, oversaw publicity for 20th Century Fox Television's syndication division, Twentieth Television.

Served as spokesperson for all press surrounding 20 syndicated television programs, advertising sales, and cable/local TV station deals related to multibillion-dollar division. Led all aspects of trade communications including TV ratings, advertising upfront initiatives, company announcements, executive interviews, speeches, and conferences.-- Positioned company in press in advance of key events including NATPE, Upfronts, and programs headed into the broadcast and cable syndication sales market.-- Orchestrated and executed well-planned announcements with key content creators, production companies, station groups, and cable entities.-- Oversaw consumer PR strategy for a wide spectrum of Twentieth Television’s first-run properties, including talk, news, court, entertainment magazine and game show programming.-- Offer media training and crisis communication planning for the executive team.-- Managed launch of over 25 television programs and specials on MyNetworkTV, including broadcast premiere of WWE SmackDown.

Oversaw worldwide public relations for 20th Century Fox Consumer Products as well as Twentieth Television, syndication television division of 20th Century Fox Television. Developed and spearheaded global brand marketing initiatives for Fox Consumer Products. And drove publicity for 20th Century Fox Location Based Entertainment.

Developed, launched, and marketed two successful apps for Apple iPhone: ScenePast: Movie & TV Location Time Travel (2013), and ScenePast: Americana Road Trip (2014). Landed both apps in Top 25 of all iPhone travel apps, with ScenePast Movie & TV rising to #2 in United States, France, and United Kingdom. Generated worldwide publicity for both apps in such outlets as Wired, Mental Floss, Thrillist, Mail Online, CNET, Huffington Post, Yahoo! Travel, Curbed New York, LAist, The San Francisco Chronicle, LA Magazine, and countless more.

Joined 20th Television (FOX) in March 2007 as Director of Media Relations followed by Executive Director of Media Relations (2011 - 2015). Oversaw trade and consumer publicity strategy for portfolio of 20th Television off-network and first-run properties.

Positions held at Universal Studios Home Entertainment included Sr. Manager of Publicity, Manager of Print Publicity, Asst. Manager of Publicity & Special Events and Assistant to Executive Director.