I'm a strategic visual communication specialist with a knack for blending artistry with business problem-solving. Leveraging over 20 years’ in Art Direction and Creative Direction - and a keen interest in developing technologies, I craft meaningful campaigns tailored to audience needs and motivations.Experienced in through-the-line focus areas from Packaging, Brand Development, POS, to Broadcast, I know employ a digital first strategy.I excel in leading teams to create work that fosters lasting brand affinity. My strength lies in sparking innovative ideas and translating them into actionable plans.I thrive in a collaborative, strengths-based leadership environment, emphasizing accountability and creativity.As a partner in a thriving Collective, I'm committed to pushing boundaries and delivering impactful results for our clients across Durban, Cape Town, and beyond.