Craig Rappaport Email & Phone Number

Greater San Diego Area

Life Science Microscopy sales for Evident Scientific - Formerly Olympus Scientific Solutions

San Diego

Since September, 2012 I have been supporting Olympus life science microscope customers in research organizations, hospitals and educational institutions throughout San Diego and Imperial Counties. I am the primary local contact for Olympus life science microscopes and also coordinate communication between our customers and our local camera-based Research Imaging and PMT-based Confocal/Multiphoton Imaging Specialists when such needs arise.

As Field Marketing Specialist for Olympus Scientific Equipment Group, I identified the need for, justified, and piloted a Marketo-based "content-marketing" system to inform customers, generate leads, and improve sales force efficiency. I applied my field Sales experience and broad Marketing background to inbound and outbound marketing projects, voice of customer/voice of sales market research, content creation and business process improvement.

Sales of high content imaging systems for automated cell analysis and screening applications in the Western U.S. and British Columbia. I developed a strong opportunity pipeline from scratch by routinely giving presentations to audiences of up to 30 people throughout my territory. In addition I actively participated in system demonstrations and post-sale support.

Managed a team of seven microscopy and imaging sales people serving life science and industrial markets throughout Southern California. I designed and implemented product mix targets and data management improvements that improved sales efficiency and forecasting while providing team members with coaching on sales techniques and technical training.

Sales of Leica microscopes, Yokagawa confocals, and other digital image analysis hardware and software into San Diego County academic, government and private sector life science accounts. Over quota every year, Salesman of the Year, President's Circle award winner.

Performed a variety of marketing, sales, finance, and development functions for OmnEmail (a mobile messaging and communications company) and LivePostCard.com (a travel marketing business where I managed a team of three people).

Managed telesales, customer service and order fulfillment operations until acquisition and company relocation by Macromedia. Planned buys for online and print ads, as well as other marketing programs. Directed development and roll-out of multimedia marketing campaigns to support the launch of Drumbeat database-driven web site development software. Company was purchased by Macromedia and relocated to the San Francisco Bay area.

Managed all Marcom activities and agencies until acquisition and subsequent corporate relocation. Defined and executed advertising, PR, sales collateral, product packaging trade shows, web site content and lead management systems for customer service email management software company. Company was purchased by Genesys Telecommunications and relocated to the San Francisco Bay area.

Brought to market a consumer 3D glasses product for computer gaming and simulations. Managed agencies for advertising, packaging, direct mail and public public relations. Established, staffed and managed a software developer relations program and personally evangelized the game developer community.

Produced marketing plans, market research and new product plans. Established relationships with creative agencies for marketing communications programs, packaging, public relations, advertising and direct mail. Managed P&L for six scientific software products.Worked with R&D Project Manager to identify, plan, develop, test and launch two new software products based on customer research and feedback.

Sales of Zeiss microscopes to life and materials science research and clinical accounts in the East San Francisco Bay Area and Northern California. Grew my territory from $350,000 to over $1M in five years.

Mba, Marketing, Entrepreneurship

Ba, Business Economics