Craig Relyea Email & Phone Number

United States

San Francisco, California, US

Consulting services helping businesses and brands grow through marketing strategies, customer journey optimization, engaging content and go-to-market planning.

Austin, Texas, US

• Named among Fast Company's "Most Innovative" and Inc's 5000 list of fastest growing private companies, BeatStars is the world's leading music marketplace.
• Joined as the company's first CGO, reorganized marketing and sales organizations into a cohesive growth team to increase efficiency and alignment, reduced operational costs by 120% over the prior year, and established.
• Developed and implemented strategies to optimize marketing campaigns that cut average CPA by 170% and reduced paid subscription churn by 60%.

Petaluma, California, US

• The Shift Network is a leading transformational media and online education company comprised of the world’s top transformational teachers, activists and visionaries, with over 3 million participants in more than 180.
• Helped deliver 30% year-over-year revenue growth in first year (2019), over 65% YOY growth in second year (2020), and 67% YOY growth for Q1 2021.
• Managed the company's largest internal organization consisting of product marketing/sales, affiliate marketing, advertising & customer acquisition, social media, email marketing, business analytics and media/content.
• Redesigned marketing and media/content orgs leading to increase efficiencies, improve multi-channel campaign collaboration and accelerated growth.
• Developed and executed re-brand strategy to broaden audience, increase engagement, establish brand loyalty and drive customer LTV.
• Championed increased emphasis on data-driven insights to enhance lead generation, engagement, conversion, ad ROAS and product green-light process.

Redwood City, CA, US

• Developed and executed brand strategy, go-to-market planning, short and long-term growth marketing, PR, social, customer acquisition and product optimization for Silicon Valley's award-winning virtual reality startup.
• Delivered 120% of customer acquisition, download and engagement KPIs, reaching the top download rankings on multiple VR platforms.

Emeryville, California, US

• Responsible for the planning and performance of LeapFrog's expanding digital business strategies and award-winning learning content:
• Led cross-functional teams across marketing and growth disciplines including brand and performance marketing, content, CRM, SEO/SEM, social/earned media, customer insights, customer lifecycle management, BI/analytics.
• Assumed management of LeapFrog’s website, app store and eCommerce business in 2015, implementing behavioral and customer engagement/purchase trigger analysis, new content strategies, segmentation and funnel.
• Developed the vision, strategy and business case – and led agile pre-beta cross-functional team – for LeapFrog’s first recurring revenue business, LeapFrog Academy, an innovative subscription app/service providing.

Burbank, CA, US

• Senior marketing leader for the interactive division of The Walt Disney Company, overseeing strategic and operational marketing and growth for Disney’s digital, mobile and physical interactive products and services..
• Member of leadership team that transformed Disney into a top ten interactive publisher, achieving over 5x revenue growth ($110MM to $570MM) in first 4 years.
• Planned and executed the launch of 100+ high-profile Disney, Marvel and original IP releases while managing multiple global lines of business across various customer segments, channels and emerging interactive platforms.
• Helped grow Disney’s mobile business, evolving from a nominal mobile player to a top 10 global mobile publisher within three years, delivering numerous chart-topping apps and over 50MM monthly unique users across the.
• Part of the team that developed, planned and evangelized the initial vision and strategy for Disney Infinity, a $1B+ line of business that became the first vertical toy line at The Walt Disney Company and the most.
• Led planning and publishing efforts for the division’s innovative transmedia original IP franchise, Disney Epic Mickey, delivering 2x forecast after becoming a top 5 best-selling interactive entertainment product of.

Burbank, CA, US

• Recruited to build a new, transformative global marketing organization to help turnaround Disney’s interactive business. Responsible for developing a “brand-within-a brand” strategy for Disney in the.
• Built a world-class global marketing and publishing organization from the ground up – covering all marketing and business growth functions – emphasizing accountability, measurability, data-driven marketing and.
• Led strategic marketing work to define the growth strategy, franchise planning and go-to-market process for the business unit – including market assessment, customer insights/segmentation, content strategy and platform.
• Collaborated with product development to define and establish a rigorous, data-driven benchmark, testing and greenlight process for products and services across all lines of business.
• Developed and managed critical partnerships including licensees, agencies, platforms, channels and other key external partners as well as internal Disney divisional and regional relationships.

• Managed two new lines of business for a leading, mid-sized marketing agency; one division focused on interactive entertainment, the other on digital marketing for non-entertainment clients. Full general management and.
• Developed successful marketing strategies and omni-channel campaigns for a wide variety of clients including Nissan, Disney, Universal Studios, Sony Pictures, Activision, Vivendi-Universal, THQ, Ubisoft, MCA Records.
• Co-produced an innovative, award-winning (2002 Belding Award) website, original film and interactive DVD for Nissan, propelling the launch of the 350-Z in North America to record sales numbers.
• Achieved profitability in less than 6 months.

US

• Led global marketing and publishing for Interplay, a top 10 interactive game publisher. Recruited to spearhead Interplay’s new business initiatives sparked by the company’s acquisition of The Matrix license.
• Restructured the global marketing organization, introduced new planning, budgeting and data-focused processes resulting in increased efficiency, productivity, user engagement and sales.
• Led 10+ successful product launch-and-sustain campaigns to deliver double-digit YOY revenue growth, including the $170MM+ Baldur’s Gate RPG franchise.

• Responsible for global marketing, publicity, business development and sales for the DreamWorks / Microsoft joint venture startup.
• Built a small, agile marketing team and collaborated with product development teams to set release strategy and product vision – including the breakout hit Medal of Honor.
• Launched several successful original and licensed IP interactive products including The Neverhood, Goosebumps and The Lost World: Jurassic Park.

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