Craig Relyea Email and Phone Number
United States
Craig Relyea's Location
Alamo, California, United States, United States
Craig Relyea's Contact Details
Craig Relyea work email
- Valid
- Valid
Craig Relyea personal email
n/a
Craig Relyea phone numbers
About Craig Relyea
Results-oriented leader and former Disney SVP with extensive experience driving new businesses, managing end-to-end global marketing, building high-profile brands and delivering growth for fast-paced organizations from startups to Fortune 100 companies. Well-regarded as a motivating leader and influencer in driving cross-functional organizations to achieve common goals. Skilled at building high-performing teams, developing a mission-driven culture, maximizing product performance and driving short and long term growth through data-driven marketing strategies. Unique ability to combine a rigorous, data-focused approach with solid operational skills and a strong creative vision to achieve results.Expertise:* Motivating Executive Leadership & Organizational Transformation * Marketing, Brand & Growth Strategy* Digital Content & Marketing Strategy* Product Innovation & Customer Experience* Strategic Partnerships, Biz Dev & Licensing* Omni-Channel Demand Generation* Customer Acquisition/Engagement/Retention * eCommerce* Social/Content Marketing* PR & Earned Media* BI & Analytics Solutions* Identifying & Driving New Growth Initiatives* Recruiting World-Class Talent & Leading High-Performing Teams
Craig Relyea's Current Company Details
San Francisco State University
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AVP and Head of Strategic Marketing and Communications
United States
Craig Relyea Work Experience Details
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Avp And Head Of Strategic Marketing And CommunicationsSan Francisco State UniversityUnited States
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FounderMuse Digital Group Mar 2024 - PresentSan Francisco, California, UsConsulting services helping businesses and brands grow through marketing strategies, customer journey optimization, engaging content and go-to-market planning. -
Chief Growth OfficerBeatstars Jan 2023 - Feb 2024Austin, Texas, UsNamed among Fast Company's "Most Innovative" and Inc's 5000 list of fastest growing private companies, BeatStars is the world's leading music marketplace.• Joined as the company's first CGO, reorganized marketing and sales organizations into a cohesive growth team to increase efficiency and alignment, reduced operational costs by 120% over the prior year, and established a culture of data-driven decision-making with aggressive OKRs. • Developed and implemented strategies to optimize marketing campaigns that cut average CPA by 170% and reduced paid subscription churn by 60%. -
Chief Marketing OfficerThe Shift Network 2018 - Dec 2022Petaluma, California, UsThe Shift Network is a leading transformational media and online education company comprised of the world’s top transformational teachers, activists and visionaries, with over 3 million participants in more than 180 countries.• Helped deliver 30% year-over-year revenue growth in first year (2019), over 65% YOY growth in second year (2020), and 67% YOY growth for Q1 2021.• Managed the company's largest internal organization consisting of product marketing/sales, affiliate marketing, advertising & customer acquisition, social media, email marketing, business analytics and media/content.• Redesigned marketing and media/content orgs leading to increase efficiencies, improve multi-channel campaign collaboration and accelerated growth.• Developed and executed re-brand strategy to broaden audience, increase engagement, establish brand loyalty and drive customer LTV.• Championed increased emphasis on data-driven insights to enhance lead generation, engagement, conversion, ad ROAS and product green-light process.• Led strategy to expand eCommerce/CRM/CDP ecosystem with enhanced martech tools (Iterable, mParticle, Amplitude) to improve lead generation, optimize customer communication/experience and accelerate growth. -
Head Of Marketing & GrowthBaobab Studios 2016 - 2017Redwood City, Ca, UsDeveloped and executed brand strategy, go-to-market planning, short and long-term growth marketing, PR, social, customer acquisition and product optimization for Silicon Valley's award-winning virtual reality startup, called "the Pixar of VR" by WSJ -- producing chart-topping cinematic experiences on all major virtual reality platforms.• Delivered 120% of customer acquisition, download and engagement KPIs, reaching the top download rankings on multiple VR platforms. -
Svp / Gm Digital Strategy & MarketingLeapfrog Enterprises 2014 - 2016Emeryville, California, UsResponsible for the planning and performance of LeapFrog's expanding digital business strategies and award-winning learning content:• Led cross-functional teams across marketing and growth disciplines including brand and performance marketing, content, CRM, SEO/SEM, social/earned media, customer insights, customer lifecycle management, BI/analytics, licensing and business development. • Assumed management of LeapFrog’s website, app store and eCommerce business in 2015, implementing behavioral and customer engagement/purchase trigger analysis, new content strategies, segmentation and funnel optimization resulting in nearly 2x conversion improvement and YOY boosts in AOV, LTV, engagement and retention metrics. • Developed the vision, strategy and business case – and led agile pre-beta cross-functional team – for LeapFrog’s first recurring revenue business, LeapFrog Academy, an innovative subscription app/service providing personalized, adaptive whole child learning. -
Svp, Global Marketing, Disney Interactive Media GroupThe Walt Disney Company 2007 - 2013Burbank, Ca, UsSenior marketing leader for the interactive division of The Walt Disney Company, overseeing strategic and operational marketing and growth for Disney’s digital, mobile and physical interactive products and services. Responsible for $1B+ annual revenue, managed $170MM marketing budgets and 100+ global organization while helping establish Disney in the interactive, digital and mobile space around the world.• Member of leadership team that transformed Disney into a top ten interactive publisher, achieving over 5x revenue growth ($110MM to $570MM) in first 4 years. • Planned and executed the launch of 100+ high-profile Disney, Marvel and original IP releases while managing multiple global lines of business across various customer segments, channels and emerging interactive platforms. • Helped grow Disney’s mobile business, evolving from a nominal mobile player to a top 10 global mobile publisher within three years, delivering numerous chart-topping apps and over 50MM monthly unique users across the Disney Games mobile network. • Part of the team that developed, planned and evangelized the initial vision and strategy for Disney Infinity, a $1B+ line of business that became the first vertical toy line at The Walt Disney Company and the most successful interactive product launch in the company’s history. • Led planning and publishing efforts for the division’s innovative transmedia original IP franchise, Disney Epic Mickey, delivering 2x forecast after becoming a top 5 best-selling interactive entertainment product of holiday 2010. • Continually improved marketing processes and performance with a daily focus on data, optimization analytics and aggressive KPIs, including avg 20% improvement in media spend efficiency annually from FY’10 – FY’13. -
Vice President, Global Marketing, Disney InteractiveThe Walt Disney Company 2005 - 2007Burbank, Ca, UsRecruited to build a new, transformative global marketing organization to help turnaround Disney’s interactive business. Responsible for developing a “brand-within-a brand” strategy for Disney in the digital/interactive space, defining and driving Disney’s product, growth and platform strategies in interactive media while achieving aggressive revenue targets.• Built a world-class global marketing and publishing organization from the ground up – covering all marketing and business growth functions – emphasizing accountability, measurability, data-driven marketing and customer-centric product innovation. • Led strategic marketing work to define the growth strategy, franchise planning and go-to-market process for the business unit – including market assessment, customer insights/segmentation, content strategy and platform planning. • Collaborated with product development to define and establish a rigorous, data-driven benchmark, testing and greenlight process for products and services across all lines of business. • Developed and managed critical partnerships including licensees, agencies, platforms, channels and other key external partners as well as internal Disney divisional and regional relationships.
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Evp / General ManagerCreative Domain 2001 - 2005Managed two new lines of business for a leading, mid-sized marketing agency; one division focused on interactive entertainment, the other on digital marketing for non-entertainment clients. Full general management and P&L responsibilities. • Developed successful marketing strategies and omni-channel campaigns for a wide variety of clients including Nissan, Disney, Universal Studios, Sony Pictures, Activision, Vivendi-Universal, THQ, Ubisoft, MCA Records and The American Council on Exercise. • Co-produced an innovative, award-winning (2002 Belding Award) website, original film and interactive DVD for Nissan, propelling the launch of the 350-Z in North America to record sales numbers. • Achieved profitability in less than 6 months.
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Vice President, Worldwide MarketingInterplay Entertainment Corp. 1999 - 2001UsLed global marketing and publishing for Interplay, a top 10 interactive game publisher. Recruited to spearhead Interplay’s new business initiatives sparked by the company’s acquisition of The Matrix license. • Restructured the global marketing organization, introduced new planning, budgeting and data-focused processes resulting in increased efficiency, productivity, user engagement and sales.• Led 10+ successful product launch-and-sustain campaigns to deliver double-digit YOY revenue growth, including the $170MM+ Baldur’s Gate RPG franchise. -
Head Of Marketing, Dreamworks InteractiveDreamworks Interactive Llc 1996 - 1998Responsible for global marketing, publicity, business development and sales for the DreamWorks / Microsoft joint venture startup. • Built a small, agile marketing team and collaborated with product development teams to set release strategy and product vision – including the breakout hit Medal of Honor. • Launched several successful original and licensed IP interactive products including The Neverhood, Goosebumps and The Lost World: Jurassic Park.
Craig Relyea Skills
Digital Marketing
Digital Media
Product Marketing
Strategic Partnerships
Brand Development
Content Strategy
Strategy
Marketing
Creative Direction
Video Games
Monetization
Digital Strategy
Mobile Applications
Advertising
Mobile Marketing
Integrated Marketing
New Media
Cross Functional Team Leadership
Product Development
Mobile Games
Customer Insight
Digital Distribution
Leadership
Social Games
Online Advertising
Mobile Advertising
Interactive Advertising
Brand Architecture
User Experience
Content Management
General Management
Roi Optimization
Content Development
Brand Strategy
Integrated Marketing Mix And Roi Optimization
Customer Acquisition And Retention
Social Media Integration
Pr And Promotions
Product Planning And Lifecycle Management
Consumer Insights And Analytics
Saas
Ecommerce
Performance Based Marketing
Leadership Development
Team Building
Social Media
Social Media Marketing
Marketing Strategy
Craig Relyea Education Details
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W. P. Carey School Of Business – Arizona State UniversityMba -
UclaBa
Frequently Asked Questions about Craig Relyea
What company does Craig Relyea work for?
Craig Relyea works for San Francisco State University
What is Craig Relyea's role at the current company?
Craig Relyea's current role is AVP and Head of Strategic Marketing and Communications.
What is Craig Relyea's email address?
Craig Relyea's email address is cr****@****ork.com
What is Craig Relyea's direct phone number?
Craig Relyea's direct phone number is +151059*****
What schools did Craig Relyea attend?
Craig Relyea attended W. P. Carey School Of Business – Arizona State University, Ucla.
What are some of Craig Relyea's interests?
Craig Relyea has interest in Children.
What skills is Craig Relyea known for?
Craig Relyea has skills like Digital Marketing, Digital Media, Product Marketing, Strategic Partnerships, Brand Development, Content Strategy, Strategy, Marketing, Creative Direction, Video Games, Monetization, Digital Strategy.
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