Craig Fowler

Craig Fowler Email and Phone Number

Vice President, Marketing Strategy and Planning @ Walker & Dunlop
Arlington, VA, US
Craig Fowler's Location
Arlington, Virginia, United States, United States
Craig Fowler's Contact Details
About Craig Fowler

Marketing leader with 15+ years of progressive campaign development, partnership activation and revenue generation success. A champion of collaborative agency management, advertising innovation, and analytics-driven communications strategies. Successfully executed strategic partnerships and consumer experiences with organizations including the NFL, VISA,, ESPN and Forbes. Six years of experience leading Courtyard by Marriott’s NFL partnership through the development of brand campaigns, social media programming, fan experiences, on-property merchandising and large-scale experiential activations. Expert storyteller with deep experience as a creator of award-winning branded content.

Craig Fowler's Current Company Details
Walker & Dunlop

Walker & Dunlop

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Vice President, Marketing Strategy and Planning
Arlington, VA, US
Craig Fowler Work Experience Details
  • Walker & Dunlop
    Vice President, Marketing Strategy And Planning
    Walker & Dunlop
    Arlington, Va, Us
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  • Walker & Dunlop
    Vice President, Marketing Strategy & Planning
    Walker & Dunlop Feb 2023 - Present
    Bethesda, Maryland, Us
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  • 160Over90 / Garrett Group / Self-Employed
    Account Director / Vp Marketing (Contract Positions)
    160Over90 / Garrett Group / Self-Employed Jan 2022 - Jan 2023
  • Marriott International
    Sr. Director, Global Brand Marketing
    Marriott International 2015 - 2020
    Bethesda, Md, Us
    Design and execute global marketing strategies and programs for Courtyard by Marriott, the seventh largest hotel brand in the world, and Four Points by Sheraton to drive preference, stays and incremental revenue. Manage and allocate marketing programs budgets for brands generating over $2B in revenue. Lead internal resources and external agency teams to create and launch traditional and digital media campaigns including TV, OTT, OOH, direct marketing, social content, online video, photo assets and sales collateral.
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  • Marriott International
    Sr. Director, Brand Marketing
    Marriott International 2011 - 2015
    Bethesda, Md, Us
    Responsible for the development and activation of SpringHill Suites and Fairfield Inn brand marketing strategy, creative platform, partnership execution, integrated brand messaging and media mix. Led social media strategy and content, experiential marketing and creative development.
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  • Marriott International
    Director Of Marketing Strategy And Programs
    Marriott International 2006 - 2011
    Bethesda, Md, Us
    Developed annual marketing strategy and plans for the Courtyard, Fairfield Inn, Residence Inn, SpringHill Suites and Towneplace Suites brands. Managed marketing program budgets for brands with revenues exceeding $3B.
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  • Marriott International
    Sr. Manager, Global Echannels
    Marriott International 2004 - 2006
    Bethesda, Md, Us
    Managed strategic online distribution channels and marketing partnerships generating over $150MM in annual revenue. Analyzed, negotiated, and managed business development ventures to include website content, tools, and cross-sell partnerships for Marriott.com.
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Craig Fowler Skills

E Commerce Marketing Strategy Integrated Marketing Digital Marketing Marketing Digital Strategy Online Advertising Product Management Social Media Marketing Strategic Partnerships Email Marketing Direct Marketing Social Media Marketing Communications Web Analytics Branding And Identity Content Strategy Sem Creative Strategy Strategy Brand Marketing Creative Campaign Development Product Launch

Craig Fowler Education Details

  • George Mason University
    George Mason University
    Concentration: Marketing
  • Frostburg State University
    Frostburg State University
    Business / Marketing

Frequently Asked Questions about Craig Fowler

What company does Craig Fowler work for?

Craig Fowler works for Walker & Dunlop

What is Craig Fowler's role at the current company?

Craig Fowler's current role is Vice President, Marketing Strategy and Planning.

What is Craig Fowler's email address?

Craig Fowler's email address is cr****@****hoo.com

What is Craig Fowler's direct phone number?

Craig Fowler's direct phone number is +130163*****

What schools did Craig Fowler attend?

Craig Fowler attended George Mason University, Frostburg State University.

What skills is Craig Fowler known for?

Craig Fowler has skills like E Commerce, Marketing Strategy, Integrated Marketing, Digital Marketing, Marketing, Digital Strategy, Online Advertising, Product Management, Social Media Marketing, Strategic Partnerships, Email Marketing, Direct Marketing.

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