Craig Rice Email & Phone Number

A dynamic brand activation veteran with an entrepreneurial spirit delivering the BIG IDEA! for award-winning solutions for Fortune 500 clients. My career blends together years of entertainment, sports, lifestyle, and retail brand activation with focus on experiential marketing that encompass a very unique and highly desirable blend of business development, creative strategy, client services, and production management. Building alliances with big brands, leading agencies, and renowned properties have been vital to my success. Generating brand-centric solutions, thought leadership, unconventional tactics, and inspiring creative teams have allowed me to successfully catalyze the visual manifestation of ideas, stories, and concepts to develop breakthrough 360-degree integrated strategies across both the physical world and digital frontier that bring brands to life...and move the needle. Recognized for being an innovative brand experience architect, my work has been transformational in the way it has repositioned brands by making them more accessible, appealing, immersive, and connected to people. Highlighted by a 2010 Event Marketer Ex Award for Best PR Event, I have a robust portfolio of very diverse award-winning case studies. My experiential activation accomplishments have generated billions of worldwide impressions via online/offline media, sponsorships, and live impressions. I specialize in hi-profile product launches for BIG brands, buzz worthy PR stunts/events, impressionable sponsorship activation, sales-driving retail promotions, show-stopping entertainment, interactive mobile tours, engaging product sampling, A-lister influencer programs, college campus, conferences, and trade shows.

Listed skills include Experiential Marketing, Brand Activation, Event Production, Themed Entertainment, and 46 others.

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  Penn State University