Craig is a passionate and creative leader who drives menu strategy, innovation, and execution for TGI Fridays, a global casual dining chain with over 700 locations in 50+ countries. Craig oversees the development and launch of new and improved offerings that enhance guest satisfaction, brand identity, and profitability.Craig has a proven track record of delivering flavor-forward and award-winning programs that showcase his expertise in culinary, operations, and hospitality. He has received multiple honors, including the Best of Flavor 2021, the 2022 Vista Award, and the 2022 BevX Award, for his outstanding contributions to the beverage industry. Craig excels at partnering with internal and external stakeholders, leading cross-functional teams, and managing companywide initiatives and projects. Craig's mission is to create memorable and unique experiences for guests and team members through innovative and quality programs.