Craig Richardson Email & Phone Number

Round Rock, Texas, US

Global Account Executive supporting Dell Technologies Select customers with their Workforce Solutions needs.

Round Rock, Texas, US

- Member of Dell's Americas Client Solutions Product Line Management organization working to improve win outcomes for mobility, fixed and specialty client solutions opportunities- Improving commercial and enterprise sales success rates in the U.S. and Canada in partnership with pricing, product, marketing and supply chain teams

Round Rock, Texas, US

- Member of Dell EMC's Commercial Mobility Products group with primary responsibility for the design, and execution of marketing programs, initiatives and messaging that delivers best-value for commercial customers around the world- Incorporates responsibility for Dell EMC's better together story with Dell software and security solutions with regional.

Round Rock, Texas, US

- Leadership, development and analysis of global marketing programs for Dell's Global 500 acquisition business

Round Rock, Texas, US

• Reporting to the sales director of Dell's Health Care & Life Sciences and western Canadian Public Sector business in Canada: develop new business and long-term business relationships with Public Sector clients in.
• Solve customer business and information technology challenges leveraging Dell's enterprise infrastructure, software, services and security solutions

Santa Clara, California, US

• Reporting to the manager of AMD’s North American commercial business and Canadian commercial/public sector businesses: drove adoption of AMD technology in customer server and client equipment purchases (tablets.
• Manage customer relationships and business revenue in Western Canada and the U.S. Pacific Northwest (Washington, Oregon, Idaho, Alaska) with emphasis on Fortune 2000 enterprise & public-sector customers
• Identify and manage relationships with key reference accounts
• Align end-user demand generation activity with server and client OEMs, ISVs and national/regional resellers to maximize AMD product sell-through

Dublin, Ireland, IE

• Reporting to the Canadian Managing Director: managed P&L for Eaton’s UPS business (product and service sales) in Western Canada – BC, Alberta, Saskatchewan, Manitoba and NW Ontario
• Maintain relationships with key end-users, distributors, agents, and contractors to strengthen Eaton’s #1 share position in the Canadian UPS market by driving growth in strategic market segments like IT while deepening.

• Member of leadership team, reporting to the President & CEO, responsible for: o Development/execution of annual sales plan (hosting, data center construction, business continuity, facilities management services) o.
• Promoted to vice president from director, strategic sales and client executive in 2005

Vancouver, British Columbia, CA

• Owned development/execution of overall strategy, tactics, and profitability of TELUS’ IT Infrastructure services portfolio (IT Outsourcing and hosting)
• Developed/owned integrated IT services revenue, operating expense, and capital budgets
• Led evolution of IT services roadmap; directed design, development and launch of new services to meet current and future needs
• Championed creation of relationships with new business & channel partners; Owned evolution of existing partnerships
• 20x increase in annual hosting revenue 1998-2004, exceeding profitability targets (EBITDA, cash flow)

Vancouver, British Columbia, CA

• Led application development, IT operations, product marketing, and business development teams (including developers, dBAs, systems administrators, project managers) for the hosting and managed applications portfolio..
• Developed/managed partner agreements with application providers and launched 3rd-party channel programs to dramatically enhance the sale of hosting and managed application services

Vancouver, British Columbia, CA

• Led product marketing, service development, and sales support teams for hosting portfolio
• Created/launched more than a dozen new services to support the construction of TELUS data centers across Canada (Vancouver, Calgary, Toronto, Montreal)
• Developed TELUS’ 1st joint selling partner programs (with Sun Microsystems and HP)
• Implemented innovative training for TELUS sales teams (e.learning and face-to-face programs)
• Promoted to director from senior product manager in 1999

CA

• Developed product roadmap for Nortel’s CTI portfolio (USB telephones powered by Nortel-developed call management and speech recognition software)
• Introduced Nortel's 1st USB-enabled call management, speech-recognition telephone
• Launched small business portfolio of Computer Telephony Integration (CTI) telephony products
• Managed residential telephone product portfolio for North American retail, telco and hotel markets
• Introduced new residential products to market in Canada and the United States (11 in 1997)
• Recommended and supported the negotiation of OEM design and manufacturing agreements

Montreal, Quebec, CA

• Set strategic marketing direction for customer churn-reduction programs
• Wrote business case, obtained executive approval, and primed implementation of a new 35-person outbound call center to reduce customer churn
• Managed marketing communications programs (direct mail, telemarketing) for existing cellular customer base (10-Yr Anniversary, flat-rate calling features, rate plan redesign, contract renewals)

Winnipeg, Manitoba, CA

• Owned creation of new retail sales channels (Shopping Channel, Telephone Booth); developed account plans to meet annual sales targets; conducted sales trials; managed program results
• Developed, implemented, and managed employee 'Family & Friends' sales programs; designed compensation and communications plans; managed national network of program support staff
• Coordinated launch of residential long-distance services in new markets across Canada
• Conducted competitive pricing study for Canada’s first frame relay service
• Developed competitive service matrix for the Canadian messaging market
• Coordinated development and launch of Marketing programs for Allstream’s messaging portfolio

M.B.A., International Business

B.A., Social Science (History, Economics)