Craig Richardson Email & Phone Number

Round Rock, Texas, Us

Global Account Executive supporting Dell Technologies Select customers with their Workforce Solutions needs.

Round Rock, Texas, Us

- Member of Dell's Americas Client Solutions Product Line Management organization working to improve win outcomes for mobility, fixed and specialty client solutions opportunities- Improving commercial and enterprise sales success rates in the U.S. and Canada in partnership with pricing, product, marketing and supply chain teams

Round Rock, Texas, Us

- Member of Dell EMC's Commercial Mobility Products group with primary responsibility for the design, and execution of marketing programs, initiatives and messaging that delivers best-value for commercial customers around the world- Incorporates responsibility for Dell EMC's better together story with Dell software and security solutions with regional emphasis on Dell EMC's global enterprise customer base

Round Rock, Texas, Us

- Leadership, development and analysis of global marketing programs for Dell's Global 500 acquisition business

Round Rock, Texas, Us

• Reporting to the sales director of Dell's Health Care & Life Sciences and western Canadian Public Sector business in Canada: develop new business and long-term business relationships with Public Sector clients in Alberta (Provincial Government, Crown Corporations, Municipalities and Educational Institutions)• Solve customer business and information technology challenges leveraging Dell's enterprise infrastructure, software, services and security solutions

Santa Clara, California, Us

• Reporting to the manager of AMD’s North American commercial business and Canadian commercial/public sector businesses: drove adoption of AMD technology in customer server and client equipment purchases (tablets, notebooks, desktops) by establishing trusted relationships with end-user IT Architecture, Infrastructure, and business decision-makers• Manage customer relationships and business revenue in Western Canada and the U.S. Pacific Northwest (Washington, Oregon, Idaho, Alaska) with emphasis on Fortune 2000 enterprise & public-sector customers• Identify and manage relationships with key reference accounts• Align end-user demand generation activity with server and client OEMs, ISVs and national/regional resellers to maximize AMD product sell-through

Dublin, Ireland, Ie

• Reporting to the Canadian Managing Director: managed P&L for Eaton’s UPS business (product and service sales) in Western Canada – BC, Alberta, Saskatchewan, Manitoba and NW Ontario• Maintain relationships with key end-users, distributors, agents, and contractors to strengthen Eaton’s #1 share position in the Canadian UPS market by driving growth in strategic market segments like IT while deepening partner and end-user relationships in traditional segments (electrical, data communications, security)

• Member of leadership team, reporting to the President & CEO, responsible for: o Development/execution of annual sales plan (hosting, data center construction, business continuity, facilities management services) o Leadership of sales and marketing team (Calgary, Edmonton, Winnipeg); management of national partner relationships o Acquisition/management of key enterprise accounts (sales/margin quotas) o Lead negotiator of customer contracts for agreements ranging up to 5 years in duration o Program management and consulting for key business continuity consulting engagements o Development of strategic marketing plans; design & execution of marketing communications, event marketing, market research and web development initiatives o 4x increase in annual revenue through 2008• Promoted to vice president from director, strategic sales and client executive in 2005

Vancouver, British Columbia, Ca

• Owned development/execution of overall strategy, tactics, and profitability of TELUS’ IT Infrastructure services portfolio (IT Outsourcing and hosting)• Developed/owned integrated IT services revenue, operating expense, and capital budgets• Led evolution of IT services roadmap; directed design, development and launch of new services to meet current and future needs• Championed creation of relationships with new business & channel partners; Owned evolution of existing partnerships• 20x increase in annual hosting revenue 1998-2004, exceeding profitability targets (EBITDA, cash flow)

Vancouver, British Columbia, Ca

• Led application development, IT operations, product marketing, and business development teams (including developers, dBAs, systems administrators, project managers) for the hosting and managed applications portfolio. Included award-winning and industry-recognized:o Hosting services; Geomatics services (homeland security, vehicle tracking, asset management); Business application services (web conferencing, email, PC backup, anti-spam, anti-virus)• Developed/managed partner agreements with application providers and launched 3rd-party channel programs to dramatically enhance the sale of hosting and managed application services

Vancouver, British Columbia, Ca

• Led product marketing, service development, and sales support teams for hosting portfolio• Created/launched more than a dozen new services to support the construction of TELUS data centers across Canada (Vancouver, Calgary, Toronto, Montreal)• Developed TELUS’ 1st joint selling partner programs (with Sun Microsystems and HP)• Implemented innovative training for TELUS sales teams (e.learning and face-to-face programs)• Promoted to director from senior product manager in 1999

Ca

• Developed product roadmap for Nortel’s CTI portfolio (USB telephones powered by Nortel-developed call management and speech recognition software)• Introduced Nortel's 1st USB-enabled call management, speech-recognition telephone• Launched small business portfolio of Computer Telephony Integration (CTI) telephony products• Managed residential telephone product portfolio for North American retail, telco and hotel markets• Introduced new residential products to market in Canada and the United States (11 in 1997)• Recommended and supported the negotiation of OEM design and manufacturing agreements

Montreal, Quebec, Ca

• Set strategic marketing direction for customer churn-reduction programs• Wrote business case, obtained executive approval, and primed implementation of a new 35-person outbound call center to reduce customer churn• Managed marketing communications programs (direct mail, telemarketing) for existing cellular customer base (10-Yr Anniversary, flat-rate calling features, rate plan redesign, contract renewals)

Winnipeg, Manitoba, Ca

• Owned creation of new retail sales channels (Shopping Channel, Telephone Booth); developed account plans to meet annual sales targets; conducted sales trials; managed program results • Developed, implemented, and managed employee 'Family & Friends' sales programs; designed compensation and communications plans; managed national network of program support staff• Coordinated launch of residential long-distance services in new markets across Canada• Conducted competitive pricing study for Canada’s first frame relay service• Developed competitive service matrix for the Canadian messaging market• Coordinated development and launch of Marketing programs for Allstream’s messaging portfolio

M.B.A., International Business

B.A., Social Science (History, Economics)