Created and executed company marketing plan with detailed strategies to lead the specialty retailer channel and expand into new channels, including launching into 7-Eleven and Costco WholesalersIncreased B2C e-commerce by 143% by direct to consumer sales through BonkBreaker.com and became a member of Amazon LaunchPad with rapid adoption through Amazon.comManaged customer relationships, growing key client accounts and increasing sales revenue Developed and implemented marketing campaign which grew digital engagement by 21.6% through social media followers and email subscribers to the Bonk Breaker Club Orange Loyalty programCollaborated with CEO in developing the pitch presentation and supporting materials for Series B capital raise

Initiated market research in 5 key product categories to accurately assess the motivations, habits, and unmet needs of customer groups ensuring successful design and development of product and equipment lines Analyzed and presented to category managers on recommended marketing strategies and communications based on research findings and focus groups to expand scope and more effectively reach target consumersLed efforts to quantify and define the triathlon market size and growth trends within several key markets including the U.S., Australia, Canada, Germany, Britain, and Japan thereby developing a three year product line strategy

Managed a $3 million annual client budget to develop strategic initiatives, promoting client’s brand and competencies Supervised a team of 15 creative designers and collaborated with 9 US & Global client team members to develop product websites, applications, campaign concepts, and sales aids leading to product sales of $238 million for FY 2013Researched market data to align strategic objectives and tactical recommendations for 2013 and 2014 brand plan presentations to senior executives which generated $1.5 million in new business

Executed design development, production, and distribution of over 50 promotional materials for the launch of 6 pharmaceuticals and health tracking programsAnalyzed and tracked monthly financial reports, project estimates, and purchase orders for a $5 million budgetCreated a 3 year strategic plan for patient compliance initiatives, including CRM emails and SEM optimization

Coordinated account teams and internal creative staff on 5 of the most profitable accounts valued at $2 to $6 million

Served as a liaison between the account team, internal creative group, and production staff on several of the most profitable accounts within the company

Coordinated existing and new accounts including Motorola, Dell, Jawbone, and NokiaDesigned and implemented an internal marketing campaign for 15 offices worldwide to increase employee awareness of company capabilities and partnerships

Developed a quality control module to expedite the archive, input, and search functions to help lab technicians complete their jobs more efficientlyCollaborated with the Chinese customs department to document and improve the import and export processes