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Seasoned leader with proven abilities in business leadership, operations, product, and general management. Blend of business, creative, and technical experience, coupled with a strong bias for results. Accomplished team-builder, skilled in defining vision while focusing tactical activity on measurable impact. Entrepreneurial mindset paired with ability to scale.
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Director Of Product OperationsGoogle Feb 2020 - Mar 2023Mountain View, Ca, Us- Led the post-acquisition integration of Fitbit into Google.- Built a newly-formed team to lead Fitbit's merger into the company; established large cross-functional effort to ensure smooth transition and continued business success.- Established large-scale processes and worked to define Google's long-term wearable strategy and tactical plans. -
Director, Customer ExperienceGoogle Aug 2011 - Feb 2020Mountain View, Ca, Us- Led the development of the customer experience for Google’s consumer products. Responsible for product excellence for nearly all Google consumer products; ~$500M operating budget and leadership of 150+ FTEs and ~5000 vendors.- Established new ownership experiences from inception for many Google products, including Google Fi, Pixel, Play, and Google Pay, handling 9M contacts/year, 2B online visits, across 58 markets.Expanded omnichannel customer support footprint via self-help, social, chat, and traditional contact mechanisms.- Collaborated with 60+ product teams to drive a 40% reduction in customer contacts. Improved CSAT from ~40% to 90+%, improved resolution rate from 50% to 80%, while reducing costs and turnaround time by 35%. Rebalanced staffing model to capture benefits from on/offshoring and champion/challenger models. -
Director, Consumer ExperienceGoogle Aug 2011 - Jan 2014Mountain View, Ca, Us- Infused the user voice as an influence in product ideation and evolution. Constructed user journey methodology that tied support efforts to business outcomes, including retention, revenue, and brand equity.- Drove Google’s effort on Account Recovery, addressing the company’s #1 consumer issue. Grew from inception to 1500 TVCs, 24x7 operations, and 99% turnaround within four hours. -
Sr. Director, Online DirectSap Jan 2010 - Aug 2011Walldorf, Bw, De• Global P&L responsibility for the online channel, including a digital marketplace for enterprise apps. Accountability for all budgets and functions to build a new online distribution channel. Grew business from inception to $65M in first year.• Functional leadership of digital marketing, operations, analytics, and engineering teams. Hired high-caliber team from strong online backgrounds to incubate and grow the business. -
Head Of Product Management, Online StoreApple Mar 2005 - Jan 2010Cupertino, California, Us• Responsible for overall customer and e-commerce experience for a top-5 e-commerce business.• Defined the worldwide e-commerce site strategy. Introduced a combination of user experiences, product features, and marketing programs that drove continuous improvement in conversion and customer yield. Achieved 40+% revenue growth in each of four consecutive years.• Expanded business from 4 to 28 countries, moderating brand-centricity with local demands.• Interim Director, Americas - responsible for P&L, inclusive of all direct channels (web, inside sales, chat) and all site marketing and merchandising. Exceeded all revenue and margin targets.• Led direct-channel launch for iPhone, including channel marketing and sales plans; cross-functional leadership of a team of 500+ employees.• Successfully pitched investments in multichannel and mobile e-commerce strategies to COO and senior leadership, securing more than $5M in incremental funding for new concepts.• Significant presentation experience, including audiences of 400+ and C-level meetings. -
Director Of Product ManagementActive Decisions Jul 2004 - Mar 2005Us• Executed firm’s launch of a leading-edge mobile application.• Established product positioning and marketing plans to deliver near-term addressable leads. • Actively fostered relationships with clients, analysts, media, and partners to improve product strategy, develop distribution channels, and secure positive press. -
Director, EcommerceGateway Jul 2000 - Jul 2004Irvine, Ca, Us• Led Gateway's web business - $250M P&L responsibility and definition of company-wide consumer web strategy. • Grew web channel share of company revenue while driving a multi-channel focus that delivered over 40% of non-web transactions.• Ignited y/y growth of 15% after several consecutive flat and declining quarters through initiation of new marketing programs and business optimization.
Craig Scott Skills
Craig Scott Education Details
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Uc IrvineBa -
University Of California, Irvine - The Paul Merage School Of BusinessMba
Frequently Asked Questions about Craig Scott
What is Craig Scott's role at the current company?
Craig Scott's current role is Seasoned builder and leader, ability to scale, entrepreneurial mindset.
What is Craig Scott's email address?
Craig Scott's email address is cs****@****ple.com
What is Craig Scott's direct phone number?
Craig Scott's direct phone number is +161989*****
What schools did Craig Scott attend?
Craig Scott attended Uc Irvine, University Of California, Irvine - The Paul Merage School Of Business.
What are some of Craig Scott's interests?
Craig Scott has interest in Golf, Running, Coaching.
What skills is Craig Scott known for?
Craig Scott has skills like Product Management, E Commerce, Product Marketing, Strategy, Marketing Strategy, Management, Analytics, Marketing, Program Management, Cross Functional Team Leadership, Leadership, Product Development.
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