Craig Davis Email and Phone Number
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Executive-level, innovative, results-driven, marketing leader. Unique, holistic view of business efforts based on extensive experience in all aspects of the customer lifecycle and product management. Proven track record of conceiving, developing and implementing successful multi-channel acquisition, CRM, and retention campaigns for CPG and SaaS businesses that exceed ROI expectations. Equally adept at acquiring new customers, and maximizing revenue from existing customers. Ability to balance the need for urgent and tangible results, with the need for thoughtful comprehensive analysis and decision-making.Specialties: • ROI/Profit/LTV Maximization• Online & Offline Customer Acquisition/Lead Gen• Customer Retention• CRM/Loyalty Marketing• Product Management & Innovation• B2C/B2B2C• P&L / Budget Ownership• Strategic Planning• Subscription/Recurring Revenue• Database Marketing• Strategic Partnerships: Negotiations, Integration & Management• Team Development & Retention• Contextual/Content Marketing• TV/Radio• Social Media• E-Commerce• SaaS• CPG
Homeserve Usa
View- Website:
- homeserveusa.com
- Employees:
- 501
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Senior Vice President Marketing, Head Of RevenueHomeserve Usa Apr 2023 - PresentNorwalk, Ct, Us
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Svp, Digital MarketingHomeserve Usa Dec 2018 - Apr 2023Norwalk, Ct, Us
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CmoLot18 May 2012 - Dec 2018New York, New York, UsBuilt the 2nd largest wine subscription service in the US, Tastingroom.com, out of the ashes of a failed start-up company, which had burned through almost all its venture capital. Created “Netflix for Wine”, leveraging a unique, personalized, tech driven product, moving beyond the high-end boutique wine site model, acquiring over 300K subscribers since launch.Instituted an ROI-focused, data intensive, recurring revenue model that focused marketing spend on the most profitable channels, including National TV campaign. Conceived and led constant product innovations to increase retention, customer engagement, and incremental purchases. -
Vice President, Product MarketingFyi Direct Aug 2009 - Apr 2012Head of Financial Product Management Group including flagship SaaS products FreeScore.com, IdentityHawk.com and DebtPlan.com. Responsible for all post-acquisition member initiatives including CRM/retention strategy & execution, winback/abandon campaigns, and customer monetization activities. Led a cross-functional team of product managers, creative specialists, business analysts and IT developers to enhance existing products, conceive/launch new products, and integrate new technology platforms. -
Vice President, Marketing ServicesTranzact Sep 2005 - Jun 2009Fort Lee, Nj, UsManaged multiple client relationships within the media/communications, sports marketing, and pharmaceutical verticals with full P&L responsibility. Clients included NASCAR, Sirius, Conde Nast, Rodale, and MediZine. Developed and implemented mutli-channel marketing acquisition campaigns to acquire customers while managing to each client’s specific CPA and ROI requirements. Led a cross-functional team of account managers, online media buyers, and developers to implement marketing plans and interface with client’s existing systems. -
Senior Director, Customer AcquisitionBookspan Jun 1998 - Aug 2005Developed and executed new member acquisition, member renewal, and member re-enrollment budgets for six product lines. Budget goals in 2005 called for 850M new members with spending of $27MM. Acquisition sources included direct mail, co-registration, e-mail, display, print, DRTV, and insert programs. Supervised staff of twelve, including six direct reports. In seven years with company, moved from Assistant Manager to Senior Director.
Craig Davis Skills
Craig Davis Education Details
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Hofstra UniversityMarketing -
Clarkstown North
Frequently Asked Questions about Craig Davis
What company does Craig Davis work for?
Craig Davis works for Homeserve Usa
What is Craig Davis's role at the current company?
Craig Davis's current role is SVP, Marketing - Head of Revenue at HomeServe USA, a Brookfield Infrastructure Group portfolio company.
What is Craig Davis's email address?
Craig Davis's email address is cr****@****zon.net
What is Craig Davis's direct phone number?
Craig Davis's direct phone number is +164637*****
What schools did Craig Davis attend?
Craig Davis attended Hofstra University, Clarkstown North.
What skills is Craig Davis known for?
Craig Davis has skills like Direct Marketing, Crm, Customer Acquisition, Product Management, Strategy, Online Marketing, Product Marketing, Marketing, Multi Channel Marketing, Strategic Planning, Digital Marketing, P&l Management.
Who are Craig Davis's colleagues?
Craig Davis's colleagues are Blake Stogner, Julie Ward, Xxavier Smith, Jennifer Creaturo, Juanita Roberts, Mona Alsaid, Z Mosayebi.
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