Craig Goodwin Email & Phone Number

Kanata, Ontario, Canada

Managed all aspects of a comprehensive UCaaS product portfolio (VoIP call server, gateways, voicemail, Contact Center). Defined product specifications and managed strategic partnerships. Oversaw the product development process from concept to general availability. Worked closely with development, verification and support teams to ensure release timelines were met consistently. Developed and maintained all technology partnerships and managed a team of interoperability engineers. Advanced knowledge of both Agile and Waterfall development processes and associated toolsets such as Azure, GIT, Bugzilla and many others. Demonstrated track record of achieving product milestones and quantitative goals. Consistently achieved 20% annual growth targets in terms of customer acquisition, revenue and MRR. Licensed our proprietary technology to over a dozen world-wide service providers and managed annual global user forum.

Kanata, Ontario, Canada

Joined an early stage supply chain RFID software startup and managed all product lines culminating in several successful commercial deployments in asset tracking and work-in-process visibility. Responsible for release/content management, support strategies, pricing and all system documentation. Managed and solidified key partner relationships and led project management for all deployments. Evolved system platform and roadmap, conducted primary market research and created new products responsible for 90% of revenue during my tenure.

Ottawa, Ontario, Canada

Responsible for all aspects of Marketing, PLM and Sales Engineering for a line of CompactPCI SIGTRAN/SS7 gateways for transport of wireless application data. Executed complete product line transition to RoHS compliance. Re-branded and concentrated product line resulting in 40% revenue improvement. Produced all collateral, advertising, and sales training aids. Performed sales engineering and defined product evolution strategy to SIP trunking and signaling gateways. Executed market analysis and penetration strategy for entering wireless roaming gateway market.

Gatineau, Quebec, Canada

Worked as SE and Proposal Manager in rolling out new VoIP E9-1-1 and ESRI-compliant GIS call center solution. Responsible for preparing all major bids in North America, and helped define market and technical requirements for a new product line (Patriot SS7/IN Gateway). Represented company with public speaking engagements at various trade shows and conferences, and cultivated new sales territory in Northeast culminating in many new accounts and increased corporate visibility into competitors' territory.

Ottawa, Ontario, Canada

Started a project management firm with offices in Ottawa and Orlando, FL managing field deployments of telecom equipment into Verizon, Bell Atlantic, GTE and others for Siemens-Nokia. Emphasis on critical software and hardware upgrades to support new technologies such as packet switching, ATM, and VoIP.

Gatineau, Quebec, Canada

Joined company with full P&L responsibility for flagship product with undefined market and loosely defined customers. Conducted primary market research, and initiated management strategy retreat which resulted in a new corporate vision and product strategy. Led all tactical activities including rebuild of marketing team, sales training, roadmap, and product support strategies. My primary business development activity was to assemble a portfolio of application and technology partners to create a complete go to market solution. Successfully executed the product strategy from launch to customer revenue, resulting in additional investor financing of 7.5M.

Ottawa, Ontario, Canada

Defined market and product requirements for entire product line consisting of SIP/MGCP/Docsis Softswitch, gateways and application servers for next generation VoIP carrier switch solution. Developed all product messaging, collateral and outbound marketing campaigns. Assessed technology and application partners for correct fit with end to end solution. Managed entire roadmap and release plan. Led project management for large customers directly and performed sales engineering for new accounts.

Brockville, Ontario, Canada

Started as a field installation specialist, becoming site supervisor, responsible for managing a staff of 5-10 technicians. Promoted to technical support manager with a staff of 15-20 installation technicians and support engineers. Wrote technical specifications/documentation for a new product line of telecom protocol converters. Developed training materials and led training courses for customers, employees and partners. Represented company as product expert at various trade shows. Served as technical and team with various deployment partners such as Siemens, Newbridge, Ericsson and Alcatel.