Craig Smith is a VP, Head of TIAA Marketing Research and Insights at TIAA. He possess expertise in analytics, market research, spss, advertising research, marketing research and 22 more skills. Colleagues describe him as "Craig is the epitome of professionalism and collaboration. With a full plate of his own within a newly formed product development group, Craig was always willing to lend a hand to the marketing team. From distilling complex datasets into compelling insights, to brainstorming ideas and approaches for newsworthy content, Craig's thoughtful contributions and out-of-the-box thinking made him not only incredibly valuable, but a true pleasure to work with. I would be thrilled to work with… Show more" and "Craig is a market research wizard and an extraordinary mentor who I was privileged enough to work for at Nielsen. When examining complex business questions, Craig sees in 4-D, considering all angles and influences in order to craft the most comprehensive version of the story for clients. What makes Craig truly special is his ability to explain his incredibly intelligent visions to average people in a simplistic and endearing manner. He never makes you feel dumb and always makes himself… Show more"