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Craig is the Chief Strategy Officer at OuterBox and prior was the Founder & CEO of leading optimization agency Trinity prior to the merger with OuterBox in 2023. Trinity is a five time Inc. 5000 company and was previously recognized as one of the ten fastest growing companies in Philadelphia by INC. Magazine.Craig frequently lectures at Harvard University and NYU on web optimization and is a global speaker for related industry events. He has been quoted in the Wall Street Journal, Stores Magazine, Internet Retailer, and Practical eCommerce.
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Chief Strategy OfficerOuterbox Apr 2023 - PresentAkron, Oh, Us -
Founder & CeoTrinity Jan 2006 - Apr 2023Philadelphia, Pa, Us*** Trinity has merged with OuterBox and has finalized a transaction with their private equity ownership WilSquare Capital in Q1 2023 ***Trinity specializes in Internet and eCommerce optimization. Since 2006, Trinity has helped hundreds of brands increase traffic, optimize conversion, and lower overall costs.➨ For more information please visit www.trinity.oneCore services: Conversion Optimization, Technical and Cloud SEO, Web Analytics, Email Marketing, eCommerce Integrations and Design -
StrategistEbay Enterprise Aug 2003 - Mar 2006UsCraig led research and business case development for strategic eCommerce initiatives, both within the marketing and business development unit.Specialties: eCommerce, Retail, search engine optimization practices (SEO), web analytics, multivariate testing, user experience/architecture. -
Ecommerce Strategy AnalystCigna Apr 2001 - Feb 2003Bloomfield, Ct, UsCraig led research, requirements and interface strategy behind two of CIGNA's most visible interactive projects, including the development of MyCigna.com. He also helped conduct stakeholder research and competitive analysis for CIGNA's online eligibility and enrollment platform. -
Sales ExecutiveNetscan Aug 1999 - May 2001Craig was responsible for relationship consultative selling of legislative and regulatory web solutions. He closed accounts with organizations such as Applied Materials, Jaguar Cars, Enterprise Rent-A-Car, and Laidlaw.
Craig Smith Skills
Craig Smith Education Details
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Penn State UniversityMarketing -
Temple UniversityE-Commerce
Frequently Asked Questions about Craig Smith
What company does Craig Smith work for?
Craig Smith works for Outerbox
What is Craig Smith's role at the current company?
Craig Smith's current role is Digital Executive, Investor & Entrepreneur.
What is Craig Smith's email address?
Craig Smith's email address is cs****@****ght.com
What is Craig Smith's direct phone number?
Craig Smith's direct phone number is +161076*****
What schools did Craig Smith attend?
Craig Smith attended Penn State University, Temple University.
What skills is Craig Smith known for?
Craig Smith has skills like E Commerce, Web Analytics, Seo, Digital Marketing, Conversion Optimization, Strategy, Social Media Marketing, Ppc, Sem, Email Marketing, E Commerce Consulting, Competitive Analysis.
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