Senior Vice President Of Strategic Planning And Global Communications
New York, Ny
* Leading global PR and marketing communication campaigns for some of the the World's Most Significant Companies; Nike, General Motors, Nissan, Pepsi, Visa, Budweiser, VW, Toyota, Colgate, eBay; World Famous Celebrities; Tiger Woods, Lance Armstrong, Michael Jordan Selena Gomez, David Beckham and Notable Product Launche/Campaigns; Livestrong Yellow Bracelets.* Consult, craft and implemented lead branding and strategic communication plans forclients that delivered results including; key messaging, contract counseling, creative content development, business development, media relations, crisis and issues preparedness.* Instrumental in creating and launching high-stakes strategic campaigns aligned with client goals for the following sectors: Sports & Ent * Automotive * Consumer/Packaging Goods * Tech * Beverage * Non Profit* Provided effective communication strategies, advice, and support to Chief Executives & Senior Management: GM; Barra, Akerson, Wagoner, NISSAN: Carlos Ghosn, TOYOTA; Jim Lentz, NIKE; Phil Knight, Mark Parker & SHELL OIL; Hofmeister, Odum, & Vosser* Crisis Communication: Integral part of strategic team for; GM's’ “Bankruptcy” and Ignition Switch Recall/Lawsuit,” VW's “Diesel Emissions Scandal,” and Detroit, MI “Bankruptcy (Gov. Rick Snyder)* Excellent long-term relationships with media delivering high performance and key broadcast, print, digital and social media placements * Cornerstone of growing the company from 4 employees and one office to 70+ employees in 12 global locations.* Increased companies revenue for 16 years* Excellent written and verbal skills with a track record of winning pitches. Strong strategic thinker and trend spotter with a creative approach* Created new business opportunities* Mentored junior staff and lead publicity teams; "hands on" management style encourages attention to detail, collaboration and results-oriented methodology* A select list of my accomplishments at Bader is below: