Craig Stanton Email and Phone Number

Provide strategic communications guidance, create public relations/marketing communication plans and implement media relation initiatives for Nissan Motor Corporation, Magna International, ZF Group, Kia Motors, Daimler-Benz, Volvo Trucks N.A., The Metropolkitan Riveters, Roche Diagnostics and XTECH Protective Equipment.Website: www.stantonworldwide.com

Handled all media relation and communication activities for the PHF's Metropolitan Riveters, the women's professional hockey team, playing at the American Dream. Activities include pro-actively garnering media coverage across all platforms, managing media requests as well as cultivating relationships with the local area NHL organizations and facilitating community partnerships.

* Leading global PR and marketing communication campaigns for some of the the World's Most Significant Companies; Nike, General Motors, Nissan, Pepsi, Visa, Budweiser, VW, Toyota, Colgate, eBay; World Famous Celebrities; Tiger Woods, Lance Armstrong, Michael Jordan Selena Gomez, David Beckham and Notable Product Launche/Campaigns; Livestrong Yellow Bracelets.* Consult, craft and implemented lead branding and strategic communication plans forclients that delivered results including; key messaging, contract counseling, creative content development, business development, media relations, crisis and issues preparedness.* Instrumental in creating and launching high-stakes strategic campaigns aligned with client goals for the following sectors: Sports & Ent * Automotive * Consumer/Packaging Goods * Tech * Beverage * Non Profit* Provided effective communication strategies, advice, and support to Chief Executives & Senior Management: GM; Barra, Akerson, Wagoner, NISSAN: Carlos Ghosn, TOYOTA; Jim Lentz, NIKE; Phil Knight, Mark Parker & SHELL OIL; Hofmeister, Odum, & Vosser* Crisis Communication: Integral part of strategic team for; GM's’ “Bankruptcy” and Ignition Switch Recall/Lawsuit,” VW's “Diesel Emissions Scandal,” and Detroit, MI “Bankruptcy (Gov. Rick Snyder)* Excellent long-term relationships with media delivering high performance and key broadcast, print, digital and social media placements * Cornerstone of growing the company from 4 employees and one office to 70+ employees in 12 global locations.* Increased companies revenue for 16 years* Excellent written and verbal skills with a track record of winning pitches. Strong strategic thinker and trend spotter with a creative approach* Created new business opportunities* Mentored junior staff and lead publicity teams; "hands on" management style encourages attention to detail, collaboration and results-oriented methodology* A select list of my accomplishments at Bader is below:

Mapped out corporate, sports, entertainment and consumer marketing communication strategies and content which resulted in worldwide media placement for landmark product launches, initiatives and campaigns in several categories.

* Developed and produced program decks, visual client presentations, logos, slogans and campaigns for Lifestyle, Travel and hospitality clients * Created product launch for Hunter Douglas Silhouettes Window Fashions (Theme: Cole Porter’s Night & Day with a Broadway producer and cast)* PAID INTERNSHIP: Summer 1986 & Summer 1987Launched my career. Responsible for all aspects of recruitment, media planning and public relations execution for The Avon Hostess Sponsorship of the Statue of Liberty Centennial Celebration event. Hired and managed staff including paid intern and assistant.