Craig Sterling Email & Phone Number

Brighton, Gb

Glasgow, Gb

Founded in 1999 the SNABC is a chapter of the British American Business Council with its head office in New York. The SNABC is a non-profit organisation promoting transatlantic relationships through trade and investment by assisting Scottish firms to enter North American markets and aiding North American firms with a Scottish base to also form strong working relationships.

Oban, Argyll, Gb

As CEO and Director at CuanTec, led the company through a successful phase of growth and innovation, driving strategic initiatives and securing significant investments and grants totaling over £5M and £500k, respectively. Key achievements include:• Successfully negotiated and secured investments, including a £3.181M Series A round by Hive Energy and asset financing of £675k while providing Seed investors exits with significant returns. • Raised over £500k in grants resulting in the creation of 19 high-value "green" jobs.• Directed investment to grow CuanTec including the purchase and construction of CuanTec's first chitin extraction plant worth over £10M and building new R&D Labs in Glasgow to focus on developing products using our proprietary chitin and byproducts in the biomedical, skin care, and therapeutics markets.• Spearheaded the development of groundbreaking sustainable products, including a fully compostable, anti-microbial film derived from shellfish byproduct streams, and Chrystal® Coatings for papers, showcasing strong environmental commitment and technological innovation.• Positioned CuanTec as a leader in environmental sustainability through marketing and business development efforts, including website redesign, trademark acquisition, social media engagement, scientific talks, and documentary features.CuanTec’s mission is to work in harmony with our natural environment to reduce the human impact that food waste and plastic pollution have on our world. We’ve developed a proprietary method to extract the natural chitin from different sources of byproducts from the seafood industry. CuanTec use this chitin to develop natural products and formulations including natural, biodegradable alternatives to single-use plastic, creating new materials that help, not hurt, the environment.

Denver, Colorado, Us

• Managed multi-million-dollar budgets (2016-2020), maintaining expenses within 1% of budget.• Implemented revenue management strategies, achieving a 19% increase in revenue and a 14% increase in ADR over budget.• Prioritized service excellence, improving resort placement from 11th to 2nd on TripAdvisor.• Oversaw all front-office operations, ensuring guest service standards, quality control, cost controls, and profitability.• Successfully led training and onboarding orientations across 5 resorts.• Implemented J1 Visa Program for Hospitality to address shortfalls in seasonal recruiting

During a career break, I delved into my passion for the arts, particularly theatre, music, and photography. This period allowed for personal growth, refinement of artistic skills, and the embrace of enriching experiences. Prioritizing my health, I immersed myself in outdoor activities in the serene Sierra Mountains, such as climbing, mountain biking, and indulging my love for skiing, including working in the ski industry. This hiatus provided a holistic opportunity for personal development, artistic expression, and a deeper connection with nature. It served as a rejuvenating phase, offering inspiration and balance, which I believe positively influenced both my professional and personal life.

Carlsbad, Ca, Us

As co-founder and CEO of Omscientia, Inc., built a leading provider and distributor of laboratory automation, consumables, and reagents for membrane protein structural biology, PCR, and Fragment Screening, through strategic initiatives and partnerships. Key accomplishments include:• Successfully licensed technologies from the University of Virginia, enabling commercialization of methods in membrane protein structural biology and development of related consumables.• Created comprehensive marketing plan including trade shows, social media, PR, scientific talks, and webinars, resulting in increased product visibility and industry recognition in U.S., Europe, Australia, and Japan.• Built the company's product offering to over 5,000 products through strategic distribution relationships and co-marketing campaigns with partners globally including Jan Scientific, Jena Biosciences, Kyratec, MiTeGen, Swissci, Zenobia Therapeutics, and Glycon.• Implemented 5-year plans, encompassing partnerships, research and development initiatives, and market expansion strategies. • Directed corporate development, acquisitions, finance, investment, market analysis, and responsible for the P&L.

Tokyo, Shibuya, Jp

As Director of Business Development and Board Member in Life Sciences at Rigaku Corporation, drove significant growth and market dominance through strategic planning, marketing initiatives, and sales management in the capital equipment and laboratory automation markets globally. Key achievements include:• Developed and executed a business plan that increased divisional annual revenue by 400% in three years, positioning it as one of the top divisions globally.• Led the creation and implementation of a global marketing strategy for all products, resulting in Rigaku Automation products dominating every product segment worldwide.• Successfully managed direct sales for system sales exceeding $1M, setting a record-breaking single sale of $4.4M, more than doubling the previous record with combines sales from multiple company divisions.• Conducted comprehensive market research and directed product development pipeline to meet market requirements, analyze competition, and define product specifications and pricing.• Restructured the division, including managing MLOW to reduce costs through production forecasting.• Managed sales efforts and distributor relationships to achieve annual revenue targets.• Developed and executed long-term strategic business plans, directing marketing efforts through various channels to position products at the top of their market segments.• Negotiated vendor contracts, streamlined vendor relationships, and secured solid supply agreements, resulting in a margin increase of over 20%.• Provided support to the service organization to enhance customer communication and feedback channels.

Reykjavík, Capital Region, Is

Promoted to Associate Director of Business Development of the newly created Emerald BioSystems spin out of deCODE genetics. Lead the Emerald BioSystems Business Development efforts of five Business Development representatives increasing revenue for the division annually. • Increased revenue for Emerald BioSystems more than 300% in three years.• Managed Business Development team for business unit including handling some direct sales.• Developed Matrix Drop Maker Hybrid moving towards upgradeable and modular systems to increase recurring revenue.• Launched new gene synthesis software, protein purification system and liquid handling instruments.• Licensed new technologies from the NIH and other institutions to add to consumables portfolio.• Co-Inventor on Patent filed in July 2004 for PEG-Anomalous Screen with heavy atoms in crystallization conditions for use in rapid and easy phasing experiments for Protein Crystallography.• Developed long-term reputation for customer service, reliability and approach within the marketplace.• Directed beneficial distributor relationships strengthening market presence in Japan, India, Australia, New Zealand, Thailand, Malaysia and Singapore.

Reykjavík, Capital Region, Is

Emerald Biostructures (acquired by deCODE genetics)Successfully transitioned the Emerald brand after acquisition by deCODE genetics while retaining its essential identity in the marketplace. Developed innovative products for structural biology, including capital equipment for High-Throughput Laboratory Automation, driving revenue growth with key customers at major Universities and Large Pharma in the U.S. and Europe. Key accomplishments include:• Launched Crystal Monitor™, the first automated imaging system for structural biology, pioneering technological advancement in the field.• Launched the Matrix Maker™ liquid handling system into the global marketplace, the first automated liquid automation system to create formulations for screening various proteins for structural biology. • Conceptualized Matrix Maker™ product upgrades, introducing Plug-n-Play packages to extend product life cycle, lower entry price points, and foster longer-term customer relationships, resulting in increased revenues and instrument sales.• Obtained CE Certification for automation equipment enabling expansion into Europe.• Introduced new reagents and consumables, expanding market share by 28%.• Led all marketing efforts, including trade shows, speaking engagements, press releases, and advertising campaigns.• Conducted R&D projects, including co-development of a new plate hotel, and successfully transitioned to commercial launch.• Launched the Matrix Maker liquid handling system into the global marketplace.• Managed production, installation, and technical support personnel for Emerald Products.• Cultivated strategic distributor relationships, strengthening market presence globally.

Reykjavík, Capital Region, Is

Increased the brand presence for Emerald BioStructures employing a branding strategy that included the design and creation of new catalogs, trade-show booths, shipping/packaging materials and new ads placed in the ACA journal, IUCr journal, Nature, DDT, DDW, CE News and more. Managed production of reagents and eliminated completely all backorder issues that had previously existed. Managed all trade show logistics at domestic and international meetings. Reorganized Shipping & Receiving department, including streamlining processes, automated labeling, and new packaging for products resulting in improved shipping times for the consumable products and increased profitability. Key accomplishments include:• Created best in class brand awareness for Emerald BioStructures.• Eliminated backorder issues that existed in the consumables business with a current four-year track record of 100% on-time delivery for all products.• Administered all production and vendor relationships decreasing costs and increasing profitability.• Managed new Japanese distributor for consumables market resulting in increased revenue and market penetration of 80% in Japan.

Founded and successfully sold a profitable internet printing and business services company specializing in strategic market planning, branding, logo production, collateral materials, web development, and IT infrastructure maintenance. Catered to key accounts including national shipping companies, cable television stations, legal firms, country clubs, and financial firms. Achievements include:• Received nomination for I-Award for innovation and creativity in web design.• Created and managed several companies' brand presence, developing effective marketing strategies.• Built a reputation for high-quality printing at competitive prices, driving business growth.• Transformed a small business into a valuable asset, ultimately sold for a significant profit.

Helped successfully launch new Class-A properties in Colorado for Real Estate Investment Trust, CAMCO, Inc. • Developed operation budget and negotiated and prepared vendor contracts.• Created and implemented marketing strategy.• Managed properties in Denver and Boulder.

Biology; Political Science; International Business

International Business; Biology