Craig Sternberg Email & Phone Number

Los Angeles, CA, US

South Yarra, Victoria, AU

Vinyl Group is a music technology solutions company, formerly named Jaxsta, comprised of 3 core brands: Jaxsta, Vinyl.com, and Vampr (acquired in 2023).► ► ► I head revenue growth for the company’s 3 brands, including strategies, operations, and team members, spanning advertising, enterprise, institutional, and publishing sales, business development, and.

Los Angeles, California, US

Our passionate team of over 150 composers, producers, and sound designers crafts epic soundscapes that elevate every visual story. We believe in the magic of music to stir emotions, build anticipation, and leave a lasting impact. With years of industry expertise and a commitment to innovation, we deliver top-tier, custom-tailored compositions and stand-out.

Fulton, MD, US

• ► ► ► Quickly building business for this music software company, I direct market expansion, B2B sales growth, and business development strategies. I also negotiate strategic partnerships with key retailers and artists.
• I won accounts with key music retailers, such as Guitar Center, Musicians Friend and Reverb.
• I built an artist relations roster of composers for some of the largest movies and video game franchises, including Marvel's Avengers, Call of Duty, Mortal Kombat, Mass Effect, Halo, Grand Theft Auto, and more.►.

• ► ► ► Composer, Studio Musician, Feb 2006 – PresentAs a guitarist, I’ve created and composed award-winning original music and sound design for Film, TV, Video Games, Trailers, and other Multimedia. From my home.
• Major clients:Netflix, Disney, NBC Sports, Microsoft, Amazon, HBO, Marvel Studios, Lucasfilm, MTV, AMC, WWE, Ubisoft, SEGA
• Collaborated with members of:Guns N’ Roses, Metallica, Faith No More, System of a Down, Cypress Hill, Junkie XL, Magik Magik Orchestra► ► ► Music Producer, Audio Engineer, Feb 2004 – PresentWorking alongside legendary.
• Daughtry – “Daughtry” (#1 Billboard 200, fastest-selling debut rock album in Soundscan history)
• Disturbed – “Ten Thousand Fists” (#1 Billboard 200)
• Breaking Benjamin - “Phobia” (#1 Billboard 200)

► ► ► With a passion for sports and entertainment memorabilia investment and portfolio development, I’m an expert in collectibles acquisition, sales, and trading. I provide collectors, institutions, and investors and assist VIP and high-end clientele with tailored advice, authentication, and appraisal services.DELIVERED RESULTS:► I established a thriving.

► ► ► I was hired to partner with the COO and invent a global music streaming app. I also worked with directors and producers to select music for films, trailers, advertising, and marketing materials. I built a 12-member team slated for growth into a department of 75+.DELIVERED RESULTS:► Enabling the company to capitalize on a niche market, I co-developed.

Henderson, NV, US

Vampr has 1.4M users in 190+ countries and has won awards and recognition by Apple, Music Week, and Fast Company and has been spotlighted by Google Play on #WeArePlay.► ► ► After driving sales for a year, I assumed additional leadership for artist relations and publishing. I managed the fastest-growing music catalog featuring independent artists in.

Henderson, NV, US

► ► ► Leading the sales strategies for this music technology start-up with a social music platform, I generated advertising sales for music and entertainment retail brands and data sales dealsDELIVERED RESULTS:► Sold $65K of in-app placements in first 3 months, exceeding sales goals and reaching full capacity for inventory by leveraging music retail.

• ▶ ▶ ▶ Animal Concerts - Music Liaison & Investor Relations, Sep 2021- May 2023Leveraging my network, I generated revenue through hosted artist concerts, NFTs, and partnerships.
• Acquired a variety of IP, including Alicia Keys’ exclusive NFT and Izzy the Frenchie.
• Secured exclusive release of a track featuring Snoop Dogg and Billy Ray Cyrus via The Avila Brothers Music Group/BMG.
• Launched ANML token; #1 in CoinMarketCap’s trending cryptocurrencies; in top 3 of biggest gainers.
• Raised $6.75M for $25M market cap.
• Hosted concerts in the metaverse with Alicia Keys, Future, Busta Rhymes, Meek Mill, Diplo, and Gunna.▶ ▶ ▶ Fans.INC – SVP, Artist & Label Relations, May-Dec 2022I helped build a digital collectible service platform and.

Los Angeles, CA, US

► ► ► Wearing multiple hats, I drove business development, sales, marketing, and brand content, while managing existing clients, creative services, and 480 composers. My leadership included advising major client companies on music selections and creative fulfillment needs, team hiring and terminations, licensing contracts, custom playlists for clients, and.

Sherman Oaks, California, US

► ► ► Driving business, sales, and profitability at the crest of the COVID pandemic, I headed marketing, advertising, and the e-commerce channel, growing online sales revenue to offset the closure of all retail stores.DELIVERED RESULTS:► Mitigating negative COVID impacts, I raised revenue and profitability. Our efforts boosted overall sales 27%, pre-owned.

Sherman Oaks, California, US

• ► ► ► Driving sales and marketing for Southern California's largest piano retailer through primarily organic methods, I led branded social media and promoted the Yamaha Music School through marketing campaigns and.
• Creating the e-commerce and social media presence.
• Developed campaigns for Craigslist, eBay, Amazon, Reverb, and social media sites.
• Driving praise on review sites.
• Pioneering cutting-edge programs and services to win new customers.► My contributions helped the company win the title of Bösendorfer Dealer of the Year for 2018 and 2019.

• ► ► ► I headed digital marketing strategies for the product lines of 6 high-end guitar brands for this company that assisted small manufacturers of boutique guitars and amplifiers in producing and marketing their.
• Opportunity identification
• Business development
• Sales strategies
• Management of relations with 70+ artists
• Digital marketing and online presence

• ▶ ▶ ▶ Boldface Gear - VP, Sales & Marketing, Jun 2014 – Mar 2015
• I formed the start-up’s sales and marketing plan and secured product placement in major dealer stores, such as Guitar Center and Musicians Friend.
• I built partnerships with Live Nation, Rockstar Energy Drink, Musicians Institute, and Grateful Dead.
• I added 10K in email subscribers and 38K in social media followers.
• Increasing revenue 400%+, I helped launch a new custom product line.▶ ▶ ▶ GTR Store, Manager - Digital Marketing & E-Commerce, Oct 2011 – Dec 2012
• I built and developed digital content for an award-winning website that opened the door for e-commerce sales.

• ► ► ► Taking the lead on sales, marketing, and new business development, I wore a variety of hats to take these companies to the next level:
• Partnership identification and negotiation with artists, record labels, and 12+ video game developers (Microsoft, Sony, EA, Atari, and more).
• Coordinating an artist roster of 50+ musicians contributing music to video game soundtracks, as well as management of those projects.
• Music upselling to trailer houses, video games, and entertainment studios.
• Promotions, publicity campaigns, and media content development.DELIVERED RESULTS:► Triggering a 40% jump in revenue, I negotiated 3volution Productions’ partnership with SEGA for collaborative Marvel video game.
• Games: Iron Man 2, Thor: God of Thunder, Captain America: First Avenger, Need For Speed: The Run, Tom Clancy: Ghost Recon & Rainbow Six series, MX vs. ATV series, Rock Band Series.► I lifted ASP ALT Strum Productions’.

• ▶ ▶ ▶ Studio Manager & Chief Engineer, Temple Studios, Jan 2010 – Dec 2012
• Growing the client base 85% and beating monthly revenue targets by 150%, I engineered and produced 100+ audio productions for film, TV, and video games, including all musical compositions for 3volution Productions.
• Top clients included Fleetwood Mac, Motley Crue, Kiss, The Killers, and Cypress Hill. ▶ ▶ ▶ Studio Manager & Chief Engineer, Dirty Icon Productions, Apr 2006 – Jan 2010
• Leading marketing, business development, artist relations, and recording facility operations, I multiplied revenue 250%.
• I drove recording, mixing, mastering, sound design, and production, including the creative consultation and project development of 3 albums that reached the Billboard 200 chart.

Los Angeles, CA, US

• ► ► ► Key in gaining and managing programs for new clients at this premier marketing agency, I led 12 accounts, fueling brand awareness and revenue for artists, brands, and Web 2.0 clients.DELIVERED RESULTS:► I won key.
• Other prominent clients included Sony Music, Loreta, Josh Xantus, Kristen Terry, Romotion AMS, and Tsunami Entertainment.► I played an instrumental role in the company being nominated as the Top Social Media Agency and.

Music isn’t my only passion… I wrote and edited short and long stories, features, and special sections of online publications on a variety of topics. My editing involved verifying content accuracy, quality, and logical structure, as well as correcting grammar and spelling errors. I also reviewed and fact-checked layouts for typographical and art issues and.

Rochester, NY, US

► ► ► I co-founded Sick Drummer Magazine, which prides itself on being the world's best extreme drumming resource. It was the first digital-only drum magazine featuring heavy metal drummers. I headed 100% organic marketing, up to $15K in monthly sales, a 5-member team, and relationships with 100+ drummers.DELIVERED RESULTS:► I propelled ad revenue up 65%.

Guitar Performance

High School Diploma