Craig Tanner, Mba Email & Phone Number

Atlanta, Georgia, Us

Farmers Branch, Tx, Us

Hoffman Estates, Illinois, Us

Responsible for a new team focused on redefining and expanding the platform capabilities that will power all of the web and mobile applications, forming the core of the Shop Your Way product ecosystem.Led the product strategy and planning process bringing together global product and technology team members in a first for SYW, resulting in a refined product strategy and prioritized full-year roadmap with associated capacity plan.

Northbrook, Illinois, Us

Provided strategic direction and operational leadership for this pre-revenue startup. Refined product strategy and business plan, creating financial and staffing plans to get the company to full launch.Recruited the CTO and involved with fund-raising efforts, resulting in key early-stage investments.

Chicago, Illinois, Us

Launched and drove strategy and product development for a new business within Cars.com focused on helping dealers acquire used vehicle inventory and consumers find the best value when looking to sell their vehicle. Launched in late 2015, it is an important strategic extension for the company and has contributed significantly to growth going forward.Managed the teams responsible for re-designing the home page and site navigation, leading the efforts to re-design and responsify the site as well as driving significant incremental ad inventory and revenue.

Chicago, Illinois, Us

Led social media and mobile initiatives resulting in 250% year-over-year traffic growth from Facebook, significant incremental traffic from mobile, new revenue opportunities, and stronger client relationships.Responsible for new product development and on-going management, including building and leading the product management and web analytics teams and implementing a formal, structured development process.Successfully re-designed and re-launched the company’s flagship newspaper network sites and online Guest Book product, within the first 12 months with the company.Drove improvements in key performance indicators including more than tripling ad inventory while improving its quality, lifting organic search visits by 190%, and increasing product sponsorship rates, contributing to 70% revenue growth since starting.

Sunrise, Fl, Us

Key member of the management team with ownership of Branded Web Properties group, including product strategy, technology development, consumer marketing and service, and $12 million P&L.Responsible for CoolSavings.com, the #1 online coupon Web site since January 2000. Personally manage two incentive sites with strong year-over-year growth.Worked closely with on-shore and off-shore development teams to create a working prototype for a self-service tool that would augment the company’s go-to-market strategy, increasing the number of clients served, improving internal efficiency, and providing the foundation for future new businesses.Launched the FreeStyle Rewards program in early 2005. The loyalty program awarded members points when they shopped online at any of almost 300 affiliated merchants.

Sunrise, Fl, Us

Managed team responsible for the company’s new product initiatives as well as on-going management of current businesses, including loyalty, lead generation, e-mail, and coupon product lines, which were distributed through a network of partner sites and the company’s own Web properties.Played an instrumental role in expanding the company’s distribution from a single Web site to a network of partner sites powered with proprietary coupon and lead generation services.

Sunrise, Fl, Us

Launched the company’s multi-million dollar e-newsletter business, within three months of joining the company.Built a talented and successful product management team focused on delivering creative, high-quality, and profitable client solutions.Served as liaison between the production and software development teams, responsible for expanding and maintaining the company’s e-mail creation and deployment infrastructure.

Product Manager, InstallShield ProfessionalPlanned and executed successful domestic and international release of sixth major version of the company’s flagship product.

Chicago, Illinois, Us

Product Manager, Transportation Data Management Division, 1998-1999* Responsible for product planning, including competitive analysis, research, product specifications, and coordination with the technical group.* Marketing lead for a major new product initiative, the IntelliRoute family of routing software and underlying NavMaker database. Established and executed all aspects of the marketing plan.Product Manager, New Media Division, 1997-1998* Led the product development team that created the CODiE Award-winning New Millennium Word Atlas Deluxe CD-ROM. Developed a profitable, multi-channel marketing plan.Assistant Product Manager, New Media Division, 1995-1997* Reduced cost of goods by 30% through successful transition to new vendor for production and distribution of consumer software products.* Designed and executed market research in the areas of attitude and usage, features and benefits, new product concepts, positioning, naming, and packaging.

Mba

Bsc, Finance