Craig Tarr Email and Phone Number
Accomplished technology leader with an interest in consumer facing digital and interactive experiences. Focused on consumer engagement driving best practices from constant UI/UX improvements, ADA compliance and always being analytically minded. I have directly engaged and lead projects within local county government, private industry and publicly traded organizations. Working in traditional agency organizations as well as part of large multibillion dollar corporations.Enterprise Industry verticals have included Manufacturing consumer goods with Masonite, Generac, including Consumer, Commercial and Industrial power systems, clean energy and portable products. Sports & entertainment with NASCAR, Motor Racing Network and LPGA. Healthcare with BlueCross. Communications with Zoom. Automotive with South East Toyota Dealers. And engineering with Eastman Chemical and consumer goods with Electrolux & Sunnyland Farms. Implementations have included systems with connections to enterprise level CRM, ERP, Business Intelligence and data warehouses. From large scale distributed ecommerce sites to multi-million send email campaign management platforms to highly scalable multi-site content management systems to streaming live content across the globe for audiences numbering in the tens of thousands. Proudly delivering best in class experiences.I've had the opportunity to speak at both Forrester and Gartner conferences and been featured in print and online with Tickets.com ProVenue Exchange, Haivison HyperStreamLive and Sitecore CMS technologies.When I'm not catching up on the latest technology trends, I am most likely officiating a competitive swim meet, camping in the backwoods or making an award winning dutch oven dessert with the Scouts.Specialties:Enterprise CMS & CMPAdobe & Google AnalyticsTag Management Google Cloud - Oauth, APIs & ServicesAzure Infrastructure, WAF, App Services, DDoS, SQL, CDN, ServersAWS - Practitioner Trained - Cognito, API Gateway, EC2, S3, Route53, Amplify, Lambda, CloudFront, RDS, Billing & CostAkamai CDN and StreamingWCAG 2.0 AA and compliance based designREST development and support with SAP, Salesforce, Tomorrow.io, bazaarVoice, Watson, BoomieCommerce Integration & ManagementWeb and Mobile Application DevelopmentBusiness Continuity PlanningDatabases and Data Structure, Analysis, ETLPCI, HIPAA and SOX complianceDevelopment Experience in C# .NET MVC, JavaScript, VuE, PERL, Azure DevOps GitHub, BitbucketTeam building, leadership, employee engagement and career growth
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Senior Director Technology, Software EngineeringHugeUnited States
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Director Of EngineeringHero Digital Jul 2022 - PresentChicago, Illinois, UsResponsible for Hero's .NET Development practice. Development includes upgrading, replatforming and supporting legacy versions of Optimizely (formerly Episerver), Sitecore, Umbraco, Sitefinity, and other .NET CMS platforms on prem and cloud. Using DXP and custom IaaS environments.Working with CMS Partners to develop and implement some of the newest integrations & technologies.• PIM, DAM, CMP, GraphQL, & AI across traditional monolith and MACH based architecturesIn partnership with Hero's Experience Technology team, successfully integrated Storybook into all new development projects. Reducing development efforts and positively impacting sprint completion rates.Enhanced Jenkins to incorporate Sonarqube into all jobs. Formerly only in banking and healthcare specific projects. Eliminated thousands of code smells - improving code maintainability, and ensured clean code with 0 vulnerability and security hotspots. Basis for a boilerplate template.Implemented cross team support of long-term clients. Immediately realized ability to provide additional support for other projects by reallocating team members. Improved knowledge & skills for all team members. And lessened the need for "support" during PTO. • Managing a distributed team of 8 architects and senior level engineers• Hands-on Tech Lead for the estimation, business requirements, development, deployment and support for multiple enterprise level website replatforms• Actively engaged in Business Development - Responsible for technical RFP evaluation & responses, proposal development and SOW scoping for projects ranging from $100K to in excess of $3MM• Managing team allocations for current and future projects. Interviewing & onboarding contractors and full-time developers• Leader in the DEIB Action Committee - founding member of Hero's Mentoring Program. Created interactive surveys for employees & participated in data mapping mentees to mentors. Providing mentorship to fellow employees in LATAM and the US -
Manager Web DevelopmentGenerac Power Systems Aug 2020 - Jul 2022Waukesha, Wi, UsResponsible for corporate digital marketing team with distributed members across the US and abroad. Managing all aspects of the Azure infrastructure for development, test and production environments. Designing and developing templates, integrations and interfaces to various back-end systems.• Managing a team of 6 • Designed and built the first ever Clean Energy Solar & Load Management Calculator• Exceeded department lead generation goals for 2020 and 2021 by > 120%• Maintaining a 99.5% or better up-time for all systems• Implemented DevOps concepts and technologies for dev team including Microsoft Boards, Repos and Pipelines• Deployed Microsoft Planner across all Corporate Marketing supporting over 800 requests, campaigns and projects• Upgraded Planner to Smartsheet to implement larger project & campaign management• Developed Corporate Promotion & Redemption site to eliminate phone & mail-in redemption's. Decreased fulfillment timeline for warranties and free products from +6 months to less than 14 days• Deployed NewRelic monitoring including APM, Synthetics and Browser monitoring• Developed Service Level Agreement and business continuity plans• Participating in Salesforce and CDP development for entire enterprise -
Information Technology Business ConsultantSelf-Employed Jan 2016 - Aug 2020
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Senior Director, Consumer ApplicationsNascar Oct 2019 - Apr 2020Daytona Beach, Florida, UsResponsible for identifying technology overlap between ISC & NASCAR across consumer application space. Lead planning efforts to migrate systems with no user impact or system outages.• Reduced technology spend by $690K in four months. Planning for an additional $150K in 12 months• Successfully migrated Akamai CDN & SSL configurations from ISC to NASCAR for 35 domains• Implemented and deployed first ever Adobe Analytics integration with Tickets.com across 13 sites -
Senior Director Consumer ApplicationsInternational Speedway Corporation (Isc) Apr 2016 - Oct 2019Daytona Beach, Florida, UsPromoted to oversee the corporate CRM, Business Intelligence and eCommerce teams. Key leadership role & responsibility for transition to Tickets.com eCommerce platform for ticket sales and deployment of new enterprise data warehouse & enhanced business intelligence reporting• Managed $2.5M application & services budget using zero-based budget methodology. Reduced OPEx by 30%• Advisor to the IT Fun Team and Recognition Teams• Planned and lead quarterly Information Technology all-hands department meetings • Oversaw IT training budget for 75 employees• Maintained successful compliance with quarterly PCI DSS reporting and yearly SOX control reviews • Reported quarterly to executive leadership on 5-year capital project roadmap• Member of corporate change review board & disaster recovery and business continuity team -
Director Interactive ApplicationsInternational Speedway Corporation (Isc) Apr 2014 - Mar 2016Daytona Beach, Florida, UsPromoted to oversee enterprise email campaign management, text communications and SharePoint applications in addition to web content management, analytics, SEO, mobile applications and streaming. Responsible for 9 direct reports adding corporate social & email campaign management employees to the team.• Successfully migrated SharePoint 2010 on-prem to SharePoint Online • Implemented 24x7 online streaming for MRN Radio• Responsible for $750K budget for application services & support for consumer marketing & 13 business units• Maintained 5-year rolling project roadmap across all digital technologies for ISC, 95% on-time & on-budget• Managed 20 short code keywords with an excess of 450,000 texts at more than 36 events annually• Implemented real-time GPS/BLE wayfinding in native mobile application. More than 500 beacons and 200 POIs
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Manager Interactive ApplicationsInternational Speedway Corporation (Isc) Jan 2012 - Mar 2014Daytona Beach, Florida, UsPromoted to manager and assumed responsibility for enterprise Digital Asset Management application and audio/video streaming for Motor Racing Network. Responsible for 5 direct reports, performing quarterly & yearly assessments.• Designed and implemented first audio streaming for MRN, broadcast of the Rolex 24 sports car endurance race• Increased development staff to manage addition of 7 websites• Deployed 12 mobile applications for each unique race track• Oversaw upgrade of corporate Digital Asset Management system containing 1.5 million photos• Deployed Google Tag Manager across all websites & ecommerce platform. Eliminated manual support of more than 200 tags and pixels• Introduced daily Scrum and weekly code review meetings. Lead 2 monthly steering committee meetings to plan and coordinate development & deployment of application features
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Programmer AnalystInternational Speedway Corporation (Isc) Mar 2007 - Dec 2011Daytona Beach, Florida, UsBrought onboard to lead new content management system rollout. Required to migrate 15 consumer/corporate websites from ColdFusion to .NET over a 24-month period from site design to deployment.• Successfully migrated all websites to Sitecore 6 CMS• Deployed to first content delivery network for ISC• Upgraded analytics from WebTrends to SiteCatalyst (Omniture)• Implemented first application development lifecycle using PVCS Source Control• Planned and built multi-tier web environments • Built and deployed MVC application for real-time racing series statistics database. Provided SQL and webservice interfaces for web, mobile app and service applications
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ProgrammerDme Delivers 2005 - 2007Daytona Beach, Florida, Us● Managed existing SaaS tool used by all South East Toyota dealers. Web application integrated with the only XMPie variable print technologies in the US to produce variable print service brochures● Partnered in the development of additional SaaS tools that integrated with Microsoft Windows Workflow Foundation later known as Windows Communication Foundation and now part of SharePoint technologies -
ProgrammerVolusia County Government Oct 2001 - Mar 2005Deland, Fl, Us● Developed web-based County Online Agenda application for council meetings. Eliminated 100% of paper agendas● Intranet Webmaster supporting all departments information sharing needs● Enterprise Electronic Document Management System support engineer. Moved the County Legal department to online storage away from paper files & cabinets● Developed employee healthcare open enrollment application. Eliminated all paper enrollment forms & automated data integration with healthcare partners● Supported and maintained County Property Appraisers website -
Software DeveloperIntellithought Feb 2000 - Jun 2001Kingsport, Tn, Us● Designed and supported Internet collaboration applications and eCommerce platforms● Lead consulting & development services for web based and client-server applications for several companies including: Eastman Chemical, Electrolux, Banta Books, Sunnyland Farms, Safeco Inc.● Developed a web-based content management system that was awarded Microsoft Gold Partner certification -
ProgrammerBusiness Information Systems (Bis) Aug 1998 - Feb 2000Piney Flats,, Tennessee, UsProgrammer supporting the development and deployment of specialized software for County Clerks and Land Register of Deeds in Virginia and Tennessee.
Craig Tarr Education Details
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University Of Central FloridaManagement Information Systems
Frequently Asked Questions about Craig Tarr
What company does Craig Tarr work for?
Craig Tarr works for Huge
What is Craig Tarr's role at the current company?
Craig Tarr's current role is Senior Director Technology, Software Engineering.
What schools did Craig Tarr attend?
Craig Tarr attended University Of Central Florida.
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